When you tell people you're writing about something, write about it!

When you tell people you're writing about something, write about it!

    I was just reading an article about how to write leads. Except most of the article was about nothing. It was filler - fluff - and you know how much we revile fluff. We hate it, hate it, hate it.When you tell people you're writing about something, write about it!

    So, if you tell people you're writing about something. Write about it. When 75% of your work is fluff - that's a polite way of saying what it really is. You have a problem. Your incompetent and have no business writing content.

    So, go do something else, you are no kind of writer.