When it comes to marketing, read and re-read the best in the business, to be successful.

I'm was reading about Claude Hopkin a few days ago. Claude was an advertising pioneer and author of Scientific Advertising. While I had read about him before, this time the material had a profound impact, showing me how to use Twitter to market my business, my book, and myself. What makes this so interesting is that Twitter did not exist in Claude's life time. His techniques are truly timeless.

While Claude's material had not changed, I was re-reading it after all, I had. My experience with social networking is much greater, I've done a great deal of teaching, speaking, writing, and talked with hundreds of people.

The Result?

We are developing a Twitter campaign. It consists of 32 Twitter posts. They will be published every 15 minutes over an eight hour period. We expect this project to be fully implemented by July 31. If you follow us on Twitter, you'll see it in action. If you like it, use the technique yourself, but read Hopkins first.

What Did We Find The Second Time Around?

Tooth paste, or more correctly, how Claude Hopkins sold Pepsodent tooth paste.

Your opinion and qusestions are where this insite came from. Click on the title of this post, and let us hear from you.

Comments

[Darcy Kammerer]

I, 100% agree on this one. To be successful in marketing your business, you should apply the expert's trusted techniques. However, you shouldn't only apply the techniques to your business, but you should also enhance it according to your business' products and services. For example, your business is all about retailing, write content about your products' benefits or a brief history about the materials that were used. This way, your consumers may be enlightened, and hopefully, get more interested to buy your products.

[Staci Burruel]

Yes, if you want to gain knowledge and edge out your competition, you must reflect on the techniques of these marketing experts. Like what Claude said in his book, you don't need to be a fine talker to generate sales, you just have to be plain and sincere when talking to your consumers. And I totally agree with that. Don't boast; show the benefits of your products instead.

[Bryan Douglas]

I agree that learning from experts in the field is helpful in formulating your own marketing strategies that is more applicable and specific in the kind of business you are in because the approach may vary.

[Wayne English]

Byran,

You are quite correct. While approaches and techniques will vary from one business to the next, getting help from experts in the field is always a good idea.

Wayne English

[Wayne English]

Staci,

Boasting never works, people see right through it. Touting the features that your product provides and the problems it solves are the way to go.

Wayne English

[Wayne English]

Darcy,

You hit on a topics that are near and dear to my heart; product description and content. Providing solid description coupled with ways to use your products are what customers want. This is especially true when you can show how your products can be used to solve problems that may not be obvious, or in ways that they are not specifically designed for.

This provides solid value to your customers and keeps them coming back time and time again.

Wayne English