Web Content and Social Networking Experts

Site search and SEO. Having you own site search capability will do you a lot of good. Here's one we've used for years.

One of the things you can do to make your Web site easier to get around is to provide you own site search capability. Here is a link to a site search engine that we've used for years. So, yes, it's a little old. For newer products Google free web site search.

What we like

This search engine is easy to install. You can update it whenever you wish.

The advantage of using site search capability that is not a major search engine is that you can update it whenever you want to. When you use Google, or another search engine, new material can not appear in a search until the search engine rescanns your Web site. Until, you get rescanned, Web updates can not appear in a search. so, if you updates need to be found after they are made, we suggest having your own search capability.

Site Search capabiity with Fluid Dynamics Software Corporation.

View our videos on YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.

Article marketing success in 24 hours. Guaranteed.

This works. We did it. You can have an article of your published on the net in 24 hours. Well, okay, maybe not 24 hours, might be less, or the next day.

Now, let's be real here. this does not happen by accident. You've got to be a good writer. Gook means that you absolutely have to poses the skills to write publishable work. There is not substitute for expertise. The more material you have already published the easier it is to publish again. So, if you have not already done so get yourself a Web site or a blog where you can show your published work. If you have none to show, don't despair. You're in good company; we all started there. So, no harm, no foul. Now let's get you published.

Here's what you do.

1. Look at the material you write, want to write, or have written. Find Web sites where it is a good fit. Look for online newsletters, ezines, and blogs. Do not expect to get paid. If you are writing for money, look into HubPages and other sites that share advertising revenue with you. NOTE: If you want to write e-books, which are far outside the scope of this post, look into Amazon's Author Central.
3. Read, carefully, the Writer's Guidelines and follow them closely, or you are only wasting your time and that of an editor somewhere. Believe me, you both have better things to do.
4. Have your article well started. It needs to be ready for completion. You are not going to pitch something that you will take two weeks to write because, well read the title again. We're doing this in 24 hours. Worst case is the next day sometime.
5. Complete the article. Pay close attention to the required word count. Spell and grammar check ruthlessly. Look for your when you mean you're and other instances where words sound the same, but carry vastly different meanings.
6. Almost there. One last read. Complete your About the Author bio. Upload the article in whatever format the guidelines tell you to use. Expect wither PDF, Word, or a text box where you paste the article. Go ahead and do that.
7. Cool, you're done. Now all you need do is wait for the e-mail that confirms your publication.

How hard was that? And, yes, I did that on October 4, 2011, article published on October 5, 2011. Here's a link to Nine Steps to social Networking Success.

The material was well ready. I lecture on it and it's the subject of my next book. I've the points in short form for handout at my seminars. It was that file that I edited into the article. then it was just a matter of uploading it. It was online the next day.

the world has changed. What used to take months you can do in hours. Who could ask for more?

View our videos at YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.

Log Jam. Enough about Web content, social networking, and Web development. Let's have some fun.

Okay, we've been good for months all we talked about was business. It's fun time. Follow this link to LogJam at Hulu. We begin with season one, video one. .

They run only a minute each. The main characters are a bear, a rabbit, and a fox. There is also a hunter and his dog who are not real observant.

Great stuff. Enjoy.


     

Steve Jobs will be missed.

Steve Jobs was a inventor, thinker, innovator, and true visionary. While his technical and business acumen were superb, perhaps his greatest skill was the  extraordinary ability to bring superb products to market.

Steve will be missed by family, friends, and by many who never even met him. We send our condolences to Steve's family and dear friends who saw him through the illness that took his life.

What's your job? Is it providing value, saving your clients money? If not, you're in the wrong business.

Today it's all about diversity of thought, opinion, experience, and expertise. It is very much about providing wide ranging and erudite comments, knowledge, and opinion, on diverse topics. Like what?

1. to get a reputation as a problem solver
2. to leave your client knowing that having you on the payroll pays far more than what you cost.

Today it's all about diversity of thought, opinion, experience, and expertise. It is very much about providing wide ranging and erudite comments, knowledge, and opinion, on diverse topics. Like what?

• One of our clients, a land surveyor, was losing clients to lower bids. He did a lot more and his price reflected that. So, what's the problem? His competition did less and charged less. Solution: a two tier price in his proposals. Lower bid to compete with the lower priced competition, and a full service price as well. He liked that, a lot.
• A car dealer. We created a new product for him. What we called, The Student Buy Back Program. Our dealer is located near The University of Connecticut, at Storrs, and Eastern Connecticut State University. With this product, he would sell cars to students and then, when the cars are no longer needed, he buys them back. It worked.

Don't draw lines in the sand. Never say we don't do that. When your clients need a hand, give them good advise. If you don't have the expertise, make inquiries, pickup the phone, send some e-mails and provide leads. You have a wide range of business contacts and acquaintances. Use them to everyone's advantage. Your included.

Be helpful, be an asset that your clients can trust, someone they can discuss problems and opportunities with because you display good sense and intelligence. You'll won't be sorry.

View our videos on YouTube.com/WebContentRx/ Listen to us the radio most Friday's on The Business Buzz, 4 p.m. - 5 p.m., with Jeff Sherman, WESU 88.1 FM.

What's your job? Is it providing value, saving your clients money? If not, you're in the wrong business.

Today it's all about diversity of thought, opinion, experience, and expertise. It is very much about providing wide ranging and erudite comments, knowledge, and opinion, on diverse topics. Like what?

1. to get a reputation as a problem solver
2. to leave your client knowing that having you on the payroll pays far more than what you cost.

Today it's all about diversity of thought, opinion, experience, and expertise. It is very much about providing wide ranging and erudite comments, knowledge, and opinion, on diverse topics. Like what?

• One of our clients, a land surveyor, was losing clients to lower bids. He did a lot more and his price reflected that. So, what's the problem? His competition did less and charged less. Solution: a two tier price in his proposals. Lower bid to compete with the lower priced competition, and a full service price as well. He liked that, a lot.
• A car dealer. We created a new product for him. What we called, The Student Buy Back Program. Our dealer is located near The University of Connecticut, at Storrs, and Eastern Connecticut State University. With this product, he would sell cars to students and then, when the cars are no longer needed, he buys them back. It worked.

Don't draw lines in the sand. Never say we don't do that. When your clients need a hand, give them good advise. If you don't have the expertise, make inquiries, pickup the phone, send some e-mails and provide leads. You have a wide range of business contacts and acquaintances. Use them to everyone's advantage. Your included.

Be helpful, be an asset that your clients can trust, someone they can discuss problems and opportunities with because you display good sense and intelligence. You'll won't be sorry.

View our videos on YouTube.com/WebContentRx/ Listen to us the radio most Friday's on The Business Buzz, 4 p.m. - 5 p.m., with Jeff Sherman, WESU 88.1 FM.

Negative comments are the dark side of customer feedback. Use them to your advantage. Here's how.

It finally happened. Someone has put a negative comment online about you or your company. If the comment is justified admit it. There is nothing wrong with making a mistake. Admitting it makes you stronger. Trying to cover it up or gloss it over is a big mistake.

Do not ignore this sort of thing. Take these comments on and respond to them. Keep in mind that you are writing for the reader who is only aware of the complaint. Do not write for the complainer. Write to the uninformed third party. That's important because those are the people you want to be informed by your side of this situation.

Certainly consider the complainer, but you must consider your employees, investors, and everyone who sells your products. They people need the ammunition you will provide to deal with the negative comment(s) that will be coming their way. Provide them with the facts necessary to deal with your competition's comments, and those of their customers.

Now, you can see why these comments cannot be ignored. As the man said, "There's a lot of hair on that dog." He was right.

What to do

Have your response approved, or better yet written, by senior management. Do not farm this out to a low level employee or to a paid blogger. This must be written by and approved by management.

Be sure that the response is well written, and addresses the negative comment specifically. Do not, ever, write in a snide, insulting, derogatory, or in a corporate-speak tone of voice.

You must keep the sympathy of the reader. Not the complainer, but the reader of your response. Remember, the reader does not know the situation. Writing as though the response comes from a caring person is mandatory. Companies don't care (they can't they are not human), but people do. Be sure your response cares, or you will end up looking even worse than you do already.

Some things to keep in mind.

1. Always keep the sympathy of the reader.
2. Edit ruthlessly. A typo will make the company look inept. People will forever say, "Did you see their response? Shows how much they care. They can't even spell." And they will be right. Your competition will love it. You won't.
3. Write your response in easy to understood language using simple words, short sentences, and short paragraphs. Write with a minimum of punctuation and without jargon. I know you're smart. I get that. What you need to get is that smart people write so that their message is clear. Show the world how smart you are.
4. Don't make excuses. It is what it is.
5. The reader does not know the situation, only the complaint. So, explain it. The short version, please.
6. Tell the reader, specifically, what you did to address the situation.
7. Stick to the facts. When unfairly maligned, or the victim of an outright lie, explain that dispassionately.
8. If the comment is not justified because the complainer is simply unreasonable and refused everything you did to satisfy him or her. Well then, all you need do is show the reader, not the complainer, what you did to satisfy the complainer. Let what you did, the actions you took, show the reader that it is the complainer who is being unreasonable, not you.
9. One last thing do not e-mail anything to anyone regarding this situation that you do not want to see published in the public domain. Should an e-mail accidentally get out of the company the damage will result in more to explain. Worse, you will now have to explain you very own words. Carve these words on rock, "Don't send anything that I don't want to see in headlines." Whenever you are tempted to violate those 11 words, hit yourself in the head with the rock.

To watch the net for comments, Google Alerts is a good choice.

Negative comments are the dark side of customer feedback. Use them to your advantage. Here's how.

It finally happened. Someone has put a negative comment online about you or your company. If the comment is justified admit it. There is nothing wrong with making a mistake. Admitting it makes you stronger. Trying to cover it up or gloss it over is a big mistake.

Do not ignore this sort of thing. Take these comments on and respond to them. Keep in mind that you are writing for the reader who is only aware of the complaint. Do not write for the complainer. Write to the uninformed third party. That's important because those are the people you want to be informed by your side of this situation.

Certainly consider the complainer, but you must consider your employees, investors, and everyone who sells your products. They people need the ammunition you will provide to deal with the negative comment(s) that will be coming their way. Provide them with the facts necessary to deal with your competition's comments, and those of their customers.

Now, you can see why these comments cannot be ignored. As the man said, "There's a lot of hair on that dog." He was right.

What to do

Have your response approved, or better yet written, by senior management. Do not farm this out to a low level employee or to a paid blogger. This must be written by and approved by management.

Be sure that the response is well written, and addresses the negative comment specifically. Do not, ever, write in a snide, insulting, derogatory, or in a corporate-speak tone of voice.

You must keep the sympathy of the reader. Not the complainer, but the reader of your response. Remember, the reader does not know the situation. Writing as though the response comes from a caring person is mandatory. Companies don't care (they can't they are not human), but people do. Be sure your response cares, or you will end up looking even worse than you do already.

Some things to keep in mind.

1. Always keep the sympathy of the reader.
2. Edit ruthlessly. A typo will make the company look inept. People will forever say, "Did you see their response? Shows how much they care. They can't even spell." And they will be right. Your competition will love it. You won't.
3. Write your response in easy to understood language using simple words, short sentences, and short paragraphs. Write with a minimum of punctuation and without jargon. I know you're smart. I get that. What you need to get is that smart people write so that their message is clear. Show the world how smart you are.
4. Don't make excuses. It is what it is.
5. The reader does not know the situation, only the complaint. So, explain it. The short version, please.
6. Tell the reader, specifically, what you did to address the situation.
7. Stick to the facts. When unfairly maligned, or the victim of an outright lie, explain that dispassionately.
8. If the comment is not justified because the complainer is simply unreasonable and refused everything you did to satisfy him or her. Well then, all you need do is show the reader, not the complainer, what you did to satisfy the complainer. Let what you did, the actions you took, show the reader that it is the complainer who is being unreasonable, not you.
9. One last thing do not e-mail anything to anyone regarding this situation that you do not want to see published in the public domain. Should an e-mail accidentally get out of the company the damage will result in more to explain. Worse, you will now have to explain you very own words. Carve these words on rock, "Don't send anything that I don't want to see in headlines." Whenever you are tempted to violate those 11 words, hit yourself in the head with the rock.

To watch the net for comments, Google Alerts is a good choice.

Do you like pie? Our Marketing Pie is filled with social networking, media releases, personal appearances, and other good things.

online and offline. As our pie shows social networking is definitely encompasses far more than the online world.

Nothing could be farther from the truth because social networking has existed for hundreds of years. In the past people used letters, newspapers, books, pamphlets, and personal appearances, but it was still social networking. It worked then, and it works now.

So, have some pie and see it you like it. I hope it surprises you and motivates you. The pie has been requested by others for their use. always a good sign that your work has merit. If you would like to use it, or refer to it, please do. Knowledge and information are stronger when shared.

View our videos on YouTube.com/WebContentRx/ and listen to us on The Business Buzz radio show, Friday's from 4 p.m. - 5 p.m., WESU 88.1 FM.

Read my article, published today, at SiteProNews. It went from idea, to publication in less than 24 hours.

Here is the power of the online world, of social networking, of the reality that is today. Yesterday morning I visited the SiteProNews Web site and viewed their author guidelines. I then put together an article and author biography and uploaded them.

In the afternoon, I was notified that my article would be published today. Think about that. Article uploaded in the morning. In the afternoon I'm notified that it will be published the following day. That was unheard of ten years ago. Twenty years ago it would have been outlandish to even consider it.

Gone are the days of querying an editor and waiting and waiting for a response. Many times there was no response. Those days are gone.

We are in a new world of communications. Take advantage of it. Make it yours. The benefits are real and here, now, today for your career, your company, your organization, your club. Never in all of human history has the ability to publish unfettered existed. Today it does.

Use these tools. Don't pass up on the advantages that the Web and social networking offer you. The Web and Social networking work, if you have any doubt, follow this link, and read my article Nine Steps to social Networking Success at SiteProNews. Yesterday the article did not exist. Today it's published.

Watch our videos at YouTube.com/WebContentRx/.

 

Read my article, published today, at SiteProNews. It went from idea, to publication in less than 24 hours.

Here is the power of the online world, of social networking, of the reality that is today. Yesterday morning I visited the SiteProNews Web site and viewed their author guidelines. I then put together an article and author biography and uploaded them.

In the afternoon, I was notified that my article would be published today. Think about that. Article uploaded in the morning. In the afternoon I'm notified that it will be published the following day. That was unheard of ten years ago. Twenty years ago it would have been outlandish to even consider it.

Gone are the days of querying an editor and waiting and waiting for a response. Many times there was no response. Those days are gone.

We are in a new world of communications. Take advantage of it. Make it yours. The benefits are real and here, now, today for your career, your company, your organization, your club. Never in all of human history has the ability to publish unfettered existed. Today it does.

Use these tools. Don't pass up on the advantages that the Web and social networking offer you. The Web and Social networking work, if you have any doubt, follow this link, and read my article Nine Steps to social Networking Success at SiteProNews. Yesterday the article did not exist. Today it's published.

Watch our videos at YouTube.com/WebContentRx/.

 

Failure is not the end. It's the beginning. Use failure to your advantage and learn from it.

Ever heard of Hershey Chocolate? They went broke six or seven times. You've likely heard Rush Limbaugh on the radio. His show is one of the top radio programs in the country. Rush, too, went broke more than once. Look at General Motors, the largest corporation in the world, and Chrysler they both went belly up and had to be bailed out.

Business failure hits everyone.

Many successful people, and successful companies, have business failure in their background. It's part of the game. A hard part, but failure can lead to success. So, should your business fail; learn from it. Be instructed by what you did, what you did not do, what you could have known, or should have known. And then do, or don't do, those things next time.

Whatever you do, don't give up. Failure paves the road to success. To your success.

 

View our videos at YouTube.

 

Failure is not the end. It's the beginning. Use failure to your advantage and learn from it.

Ever heard of Hershey Chocolate? They went broke six or seven times. You've likely heard Rush Limbaugh on the radio. His show is one of the top radio programs in the country. Rush, too, went broke more than once. Look at General Motors, the largest corporation in the world, and Chrysler they both went belly up and had to be bailed out.

Business failure hits everyone.

Many successful people, and successful companies, have business failure in their background. It's part of the game. A hard part, but failure can lead to success. So, should your business fail; learn from it. Be instructed by what you did, what you did not do, what you could have known, or should have known. And then do, or don't do, those things next time.

Whatever you do, don't give up. Failure paves the road to success. To your success.

 

View our videos at YouTube.

 

One Tweet is not enough. Tweet, Tweet, Tweet, all day long.

Twitter is a superb tool. Don't be put off by its 140 character limit. And don't just Tweet once in a while. The way to maximize Twitter for your needs ow to Tweet all day long. How many Tweets is enough? Up to you, but don't hesitate to Tweet a dozen times per day, or two dozen.

Try to get keywords in your Tweets, so your Tweets will be found in searches. Also don't hesitate to use hash tags.

So, to get the most out of Twitter use it. The more you use Twitter, the more it can dod for you. You will see your success as more and more people follow you.

See out videos on Twitter.

One Tweet is not enough. Tweet, Tweet, Tweet, all day long.

Twitter is a superb tool. Don't be put off by its 140 character limit. And don't just Tweet once in a while. The way to maximize Twitter for your needs ow to Tweet all day long. How many Tweets is enough? Up to you, but don't hesitate to Tweet a dozen times per day, or two dozen.

Try to get keywords in your Tweets, so your Tweets will be found in searches. Also don't hesitate to use hash tags.

So, to get the most out of Twitter use it. The more you use Twitter, the more it can dod for you. You will see your success as more and more people follow you.

See out videos on Twitter.

Want free marketing and business advise from executives? Contact SCORE.

If you are having a business related problem and want a confidential conversation with business people contact SCORE today. You can go to the SCORE web site, http://www.score.org, to find a Chapter near you, or call your local Chamber of Commerce. SCORE is totally free of charge.

These folks can help you with problems related to business. They have been of tremendous assistance to us. Further, they provide free of charge lectures on may aspects of business and issues surrounding and related to business. These folks are an excellent resource because they've been where you are. They know the businesss world from experience.

Want free marketing and business advise from executives? Contact SCORE.

If you are having a business related problem and want a confidential conversation with business people contact SCORE today. You can go to the SCORE web site, http://www.score.org, to find a Chapter near you, or call your local Chamber of Commerce. SCORE is totally free of charge.

These folks can help you with problems related to business. They have been of tremendous assistance to us. Further, they provide free of charge lectures on may aspects of business and issues surrounding and related to business. These folks are an excellent resource because they've been where you are. They know the businesss world from experience.

Today is not yesterday. Today, you need to market for today, to today's customers, with today's technologies.

There is one overriding truth in the business world that has existed for as long as business has exited. To be successful, you must, "Fish where the fish are." And, believe me, there are lots of "fish" in the online world. There's a message there, and one that is not subtle.

Did you notice that, in the title of this post, we say "... with today's technologies." and not "... with today's technology." There's a message there, too.

questions we hear all the time from business people include: Why should I use social networking? What is social networking? What will social networking do for me?

Do these questions sound familiar? How many times have you asked them to yourself, to other business people, to marketing professionals, to business coaches? How many times have you gotten a "tut-tut" answer. Translation: "You don't need to know about that because I don't know anything about that." Fine, for yesterday, but not for today. My friend, the world has changes and will continue to change. Now is the time for you to change with it.

Here's a few examples of how it used to be and how things are now.

• Yesterday you were product focused, today you're customer focused
• Yesterday it was do it my way, today you do it the customer's way.
• Yesterday it was conform, does politically correct sound familiar? Today, it's the diversity of ideas that are important.

I could go on. The world has changed and that pace of change will increase. Just look at Facebook. It's not that old and its changing already. Consider Google and look at the products that they've developed. That's one company who truly understands that making mistakes is okay. Look at the products that they've gotten wrong. Does that stop them from innovating? No way. They are taking on Facebook with Google+. No shortage of innovation, brain, or guts there. Especially guts. They've got what it takes to put their money on the line. And they do. In the process they create their future and maybe yours as well.

If you are still wondering why you should embrace social networking, I just don't know how else to explain it. Your future is here; now, today. You can no longer stay out of what is and what's coming. To do may very well place your company in the position of not being found where customers are looking for you.

So, I guess, the question is, are you a survivor, do you embrace the future, do you make change work for you, or are you wedded to what was, what used to be? To yesterday? You see, social networking as we do it today is new. However, social networking has existed for hundreds of years. Why? It works. You can embrace it and make it work for you, or not. Guess it depends on whether you live in today or yesterday.

View our business, social networking, and web content related videos on YouTube.

Today is not yesterday. Today, you need to market for today, to today's customers, with today's technologies.

There is one overriding truth in the business world that has existed for as long as business has exited. To be successful, you must, "Fish where the fish are." And, believe me, there are lots of "fish" in the online world. There's a message there, and one that is not subtle.

Did you notice that, in the title of this post, we say "... with today's technologies." and not "... with today's technology." There's a message there, too.

questions we hear all the time from business people include: Why should I use social networking? What is social networking? What will social networking do for me?

Do these questions sound familiar? How many times have you asked them to yourself, to other business people, to marketing professionals, to business coaches? How many times have you gotten a "tut-tut" answer. Translation: "You don't need to know about that because I don't know anything about that." Fine, for yesterday, but not for today. My friend, the world has changes and will continue to change. Now is the time for you to change with it.

Here's a few examples of how it used to be and how things are now.

• Yesterday you were product focused, today you're customer focused
• Yesterday it was do it my way, today you do it the customer's way.
• Yesterday it was conform, does politically correct sound familiar? Today, it's the diversity of ideas that are important.

I could go on. The world has changed and that pace of change will increase. Just look at Facebook. It's not that old and its changing already. Consider Google and look at the products that they've developed. That's one company who truly understands that making mistakes is okay. Look at the products that they've gotten wrong. Does that stop them from innovating? No way. They are taking on Facebook with Google+. No shortage of innovation, brain, or guts there. Especially guts. They've got what it takes to put their money on the line. And they do. In the process they create their future and maybe yours as well.

If you are still wondering why you should embrace social networking, I just don't know how else to explain it. Your future is here; now, today. You can no longer stay out of what is and what's coming. To do may very well place your company in the position of not being found where customers are looking for you.

So, I guess, the question is, are you a survivor, do you embrace the future, do you make change work for you, or are you wedded to what was, what used to be? To yesterday? You see, social networking as we do it today is new. However, social networking has existed for hundreds of years. Why? It works. You can embrace it and make it work for you, or not. Guess it depends on whether you live in today or yesterday.

View our business, social networking, and web content related videos on YouTube.

Give yourself away to reach your business goals. Contradictory, but true.

Whatever it is you do, find a way to give it away for free. give lectures, provide samples, speak at business groups, consult for free. Find a way to get into the groove of doing things for no money.

Sounds crazy. It's not. You use this as a loss leader. That's business speak for something sold at a low price to get people into the store. That's really what you're doing. You are becomming better known, gathering a following, getting knowledge of your professional skills and products out into the world.

Follow this up with a press release, use Facebook to notify your friends of the event. Do the same on LinkedIn, Manta, Referral Key. whatever sites or publicity functions you are using now, continue to use them.

The advertising and public relations you gain, the fun you will have are well worth the effort. Not to mention, that you will be exposing yourself to lots of additional customers, clients, buyers. So, you can also include the cost of what all that free advertising would have cost you as well.

Still think this is crazy? go to my YouTube page and see how many views my free lecture has gathered.

Give yourself away to reach your business goals. Contradictory, but true.

Whatever it is you do, find a way to give it away for free. give lectures, provide samples, speak at business groups, consult for free. Find a way to get into the groove of doing things for no money.

Sounds crazy. It's not. You use this as a loss leader. That's business speak for something sold at a low price to get people into the store. That's really what you're doing. You are becomming better known, gathering a following, getting knowledge of your professional skills and products out into the world.

Follow this up with a press release, use Facebook to notify your friends of the event. Do the same on LinkedIn, Manta, Referral Key. whatever sites or publicity functions you are using now, continue to use them.

The advertising and public relations you gain, the fun you will have are well worth the effort. Not to mention, that you will be exposing yourself to lots of additional customers, clients, buyers. So, you can also include the cost of what all that free advertising would have cost you as well.

Still think this is crazy? go to my YouTube page and see how many views my free lecture has gathered.

You can learn a lot from a bull, and that's no bull.

Ever watched a rodeo where unbelievably courageous men ride bulls? That bull can teach you a lot, if you let him.

• Does he ask if it’s okay to come out of the box when the gate opens? No.
• Does he come out slowly, tentatively, looking for permission? No way. He’s explodes with energy, strength, and self confidence.
• Does anyone question the outcome he desires? Absolutely not.
• Does he do anything unrelated to that outcome? No. Nothing. He is the embodiment of total, complete, single minded focus.
• Does the bull see problems. No. Put something in front of him and he goes around, over, or through it. No matter what, he keeps going.
• Do you see any ‘giving up’ in the bull. No, none, zero. Ain’t no ‘giving-up’ in there.
• The message is clear: Here I am, that is what I want. Get out of my way. He not ’t called a bull for nothing.

What do you want? What do you need to do today to get there? What do you need to do by the end of the year? By the end of next year? Write those things down. Make a list, a mind map, draw a picture, a cartoon, whatever it takes to get your outcome down on paper.

Now use the vast capability of social networking, offline marketing, e-mail marketing, newsletters, Ezine, article marketing, and cause marketing. The tools of your success are everywhere around you. Use them. Social networking is sales, it is marketing. Use it. Take advantage of it.

We've said here before that social networking is the most significant advancement in communications since the invention of the printing press. It is. You have the ability to get your message our totally uncensored and are dependant o no one. That situation has never existed before in all of human history.

Us it. Embrace it. Take advantage of it.

You can learn a lot from a bull, and that's no bull.

Ever watched a rodeo where unbelievably courageous men ride bulls? That bull can teach you a lot, if you let him.

• Does he ask if it’s okay to come out of the box when the gate opens? No.
• Does he come out slowly, tentatively, looking for permission? No way. He’s explodes with energy, strength, and self confidence.
• Does anyone question the outcome he desires? Absolutely not.
• Does he do anything unrelated to that outcome? No. Nothing. He is the embodiment of total, complete, single minded focus.
• Does the bull see problems. No. Put something in front of him and he goes around, over, or through it. No matter what, he keeps going.
• Do you see any ‘giving up’ in the bull. No, none, zero. Ain’t no ‘giving-up’ in there.
• The message is clear: Here I am, that is what I want. Get out of my way. He not ’t called a bull for nothing.

What do you want? What do you need to do today to get there? What do you need to do by the end of the year? By the end of next year? Write those things down. Make a list, a mind map, draw a picture, a cartoon, whatever it takes to get your outcome down on paper.

Now use the vast capability of social networking, offline marketing, e-mail marketing, newsletters, Ezine, article marketing, and cause marketing. The tools of your success are everywhere around you. Use them. Social networking is sales, it is marketing. Use it. Take advantage of it.

We've said here before that social networking is the most significant advancement in communications since the invention of the printing press. It is. You have the ability to get your message our totally uncensored and are dependant o no one. That situation has never existed before in all of human history.

Us it. Embrace it. Take advantage of it.

You can learn a lot from a bull, and that's no bull.

Ever watched a rodeo where unbelievably courageous men ride bulls? That bull can teach you a lot, if you let him.

• Does he ask if it’s okay to come out of the box when the gate opens? No.
• Does he come out slowly, tentatively, looking for permission? No way. He’s explodes with energy, strength, and self confidence.
• Does anyone question the outcome he desires? Absolutely not.
• Does he do anything unrelated to that outcome? No. Nothing. He is the embodiment of total, complete, single minded focus.
• Does the bull see problems. No. Put something in front of him and he goes around, over, or through it. No matter what, he keeps going.
• Do you see any ‘giving up’ in the bull. No, none, zero. Ain’t no ‘giving-up’ in there.
• The message is clear: Here I am, that is what I want. Get out of my way. He not ’t called a bull for nothing.

What do you want? What do you need to do today to get there? What do you need to do by the end of the year? By the end of next year? Write those things down. Make a list, a mind map, draw a picture, a cartoon, whatever it takes to get your outcome down on paper.

Now use the vast capability of social networking, offline marketing, e-mail marketing, newsletters, Ezine, article marketing, and cause marketing. The tools of your success are everywhere around you. Use them. Social networking is sales, it is marketing. Use it. Take advantage of it.

We've said here before that social networking is the most significant advancement in communications since the invention of the printing press. It is. You have the ability to get your message our totally uncensored and are dependant o no one. That situation has never existed before in all of human history.

Us it. Embrace it. Take advantage of it.

You can learn a lot from a bull, and that's no bull.

Ever watched a rodeo where unbelievably courageous men ride bulls? That bull can teach you a lot, if you let him.

• Does he ask if it’s okay to come out of the box when the gate opens? No.
• Does he come out slowly, tentatively, looking for permission? No way. He’s explodes with energy, strength, and self confidence.
• Does anyone question the outcome he desires? Absolutely not.
• Does he do anything unrelated to that outcome? No. Nothing. He is the embodiment of total, complete, single minded focus.
• Does the bull see problems. No. Put something in front of him and he goes around, over, or through it. No matter what, he keeps going.
• Do you see any ‘giving up’ in the bull. No, none, zero. Ain’t no ‘giving-up’ in there.
• The message is clear: Here I am, that is what I want. Get out of my way. He not ’t called a bull for nothing.

What do you want? What do you need to do today to get there? What do you need to do by the end of the year? By the end of next year? Write those things down. Make a list, a mind map, draw a picture, a cartoon, whatever it takes to get your outcome down on paper.

Now use the vast capability of social networking, offline marketing, e-mail marketing, newsletters, Ezine, article marketing, and cause marketing. The tools of your success are everywhere around you. Use them. Social networking is sales, it is marketing. Use it. Take advantage of it.

We've said here before that social networking is the most significant advancement in communications since the invention of the printing press. It is. You have the ability to get your message our totally uncensored and are dependant o no one. That situation has never existed before in all of human history.

Us it. Embrace it. Take advantage of it.

Ignore social networking at your peril. It is the most significant advancement in communications since the printing press.

Today, you can write and publish, at virtually no cost, anything you wish without the intervention of a publisher, agent, or editor. This situation has never existed in all of human history. People have always had to get their books, articles, newsletters approved by someone, or the material simply was not published. That situation no longer exists.

Just five years ago if you wanted publicity you had to get it from someone else, most likely by the traditional media of radio, television, newspapers and, to a degree, magazines and newsletters.

The Web and social networking offer you unparalleled access to hundreds of millions or people. Facebook alone has over 800 million members. When you add Twitter and LinkedIn you are well over one billion. Include a blog and the number is even larger.

Whatever it costs you in time and in out of pocket dollars is peanuts in comparison to what you get in return.

Consider:
• the cost of the Internet
• the cost of the programming that creates the Web
• the cost of creating Facebook and all the other social networking sites
• the cost to develop Google, Yahoo, and the other search engines

You can use these tools literally for the cost of the time you spend, or the cost of employee dollars. Now you see why we say that social networking is the most significant advancement since the printing press. The effect on our society, business, government, communications, on everything is immense.

Note. To be fair, other people feel that social networking is the most significant advancement since the industrial revolution. We respectfully disagree. When the history is written the early 21^st century will be remembered for giving birth to the communications age.

Please do not stay out of this. It is not in your best interest and that of you company to ignore this. Be careful, some business coaches and other business professionals do not agree with that.

Do your own research, don't accept what you're told because it's what you want to hear.


Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Ignore social networking at your peril. It is the most significant advancement in communications since the printing press.

Today, you can write and publish, at virtually no cost, anything you wish without the intervention of a publisher, agent, or editor. This situation has never existed in all of human history. People have always had to get their books, articles, newsletters approved by someone, or the material simply was not published. That situation no longer exists.

Just five years ago if you wanted publicity you had to get it from someone else, most likely by the traditional media of radio, television, newspapers and, to a degree, magazines and newsletters.

The Web and social networking offer you unparalleled access to hundreds of millions or people. Facebook alone has over 800 million members. When you add Twitter and LinkedIn you are well over one billion. Include a blog and the number is even larger.

Whatever it costs you in time and in out of pocket dollars is peanuts in comparison to what you get in return.

Consider:
• the cost of the Internet
• the cost of the programming that creates the Web
• the cost of creating Facebook and all the other social networking sites
• the cost to develop Google, Yahoo, and the other search engines

You can use these tools literally for the cost of the time you spend, or the cost of employee dollars. Now you see why we say that social networking is the most significant advancement since the printing press. The effect on our society, business, government, communications, on everything is immense.

Note. To be fair, other people feel that social networking is the most significant advancement since the industrial revolution. We respectfully disagree. When the history is written the early 21^st century will be remembered for giving birth to the communications age.

Please do not stay out of this. It is not in your best interest and that of you company to ignore this. Be careful, some business coaches and other business professionals do not agree with that.

Do your own research, don't accept what you're told because it's what you want to hear.


Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Ignore social networking at your peril. It is the most significant advancement in communications since the printing press.

Today, you can write and publish, at virtually no cost, anything you wish without the intervention of a publisher, agent, or editor. This situation has never existed in all of human history. People have always had to get their books, articles, newsletters approved by someone, or the material simply was not published. That situation no longer exists.

Just five years ago if you wanted publicity you had to get it from someone else, most likely by the traditional media of radio, television, newspapers and, to a degree, magazines and newsletters.

The Web and social networking offer you unparalleled access to hundreds of millions or people. Facebook alone has over 800 million members. When you add Twitter and LinkedIn you are well over one billion. Include a blog and the number is even larger.

Whatever it costs you in time and in out of pocket dollars is peanuts in comparison to what you get in return.

Consider:
• the cost of the Internet
• the cost of the programming that creates the Web
• the cost of creating Facebook and all the other social networking sites
• the cost to develop Google, Yahoo, and the other search engines

You can use these tools literally for the cost of the time you spend, or the cost of employee dollars. Now you see why we say that social networking is the most significant advancement since the printing press. The effect on our society, business, government, communications, on everything is immense.

Note. To be fair, other people feel that social networking is the most significant advancement since the industrial revolution. We respectfully disagree. When the history is written the early 21^st century will be remembered for giving birth to the communications age.

Please do not stay out of this. It is not in your best interest and that of you company to ignore this. Be careful, some business coaches and other business professionals do not agree with that.

Do your own research, don't accept what you're told because it's what you want to hear.


Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Ignore social networking at your peril. It is the most significant advancement in communications since the printing press.

Today, you can write and publish, at virtually no cost, anything you wish without the intervention of a publisher, agent, or editor. This situation has never existed in all of human history. People have always had to get their books, articles, newsletters approved by someone, or the material simply was not published. That situation no longer exists.

Just five years ago if you wanted publicity you had to get it from someone else, most likely by the traditional media of radio, television, newspapers and, to a degree, magazines and newsletters.

The Web and social networking offer you unparalleled access to hundreds of millions or people. Facebook alone has over 800 million members. When you add Twitter and LinkedIn you are well over one billion. Include a blog and the number is even larger.

Whatever it costs you in time and in out of pocket dollars is peanuts in comparison to what you get in return.

Consider:
• the cost of the Internet
• the cost of the programming that creates the Web
• the cost of creating Facebook and all the other social networking sites
• the cost to develop Google, Yahoo, and the other search engines

You can use these tools literally for the cost of the time you spend, or the cost of employee dollars. Now you see why we say that social networking is the most significant advancement since the printing press. The effect on our society, business, government, communications, on everything is immense.

Note. To be fair, other people feel that social networking is the most significant advancement since the industrial revolution. We respectfully disagree. When the history is written the early 21^st century will be remembered for giving birth to the communications age.

Please do not stay out of this. It is not in your best interest and that of you company to ignore this. Be careful, some business coaches and other business professionals do not agree with that.

Do your own research, don't accept what you're told because it's what you want to hear.


Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Writing your business e-mail, so that it presents you in a professional positive light.

E-mail, something that you take for grganted and do not see as the true killer application of the Web. Do not get so familiar that you use this tool poorly. Do not do that. with a little effort you e-mails can shine, presenting you like the competent, intelligent, professional that you are. Without the effort and you, well lets say you just do not look good.

What to Avoid

What you do not want to do is send a formless e-mail and do not use smilies, abbreviations and other shortcuts that paint you as a sloppy amateur. What you see above may be more formal that you need. Pick and choose from it. you may want to your your information as a header, that's what we do.

What Font

If you like a serif font, choose Times New Roman, or Georgia.

For non-serif font choose, Arial, or Verdana.

Format your e-mail like this.

Your name
Your Company's Name
City, State Zip Code
Your Web address as a working hyperlink
Your e-mail address as a working hyperlink


Recipients's name
Recipients's company
Recipients's e-mail
City, State Zip Code


Re. (Abbreviation of Regarding)


Dear First name, (comma or colon. We prefer using a comma.)

Indent all paragraphs. Studies show that indented paragraphs have a greater probability of being read.

Addressing a letter or e-mail to someone by their first name, also, contributes to your communication being read.

No more that five sentences per paragraph. Keep sentences to 12 or 15 words each.

To make more that three points easily read,

• Use bullets
• Either numbered or unnumbered
• Be careful with numbered bullets, they imply order of importance
• Unnumbered bullets do not imply order of importance.

Best regards,

Your Name
Title
Company