So, you want to sell a million books. Here's how. Do your book project backwards. Yes, you read that right. Don't write the book and then try to sell it. Here's how it works. Well, in thumbnail anyway.
- Research the topics that sold a million books over he last five or ten years.
- Pick one you like and that has not been done lately.
- Create a new slant, a new opinion, something new and fresh is what you want on a proven theme.
- Research the market viability of the idea. If it looks good.
- Get a agent on-board and get the idea fine tuned. If this is to be un-agented get together people in the business you trust and do the same thing.
- Complete these profiles of your buyers:
- Demographic
- Psychographic
- Geographic
- Behavioral
- and Preference Study
- Start researching the book.
- Start thinking about marketing and advertising.
- Fulfillment. How will you get the product to the customer if a paper book. If an eBook this is not a problem.
- Obtain testimonials and recommendation for the back cover, your Website, online, and inside the book as well. Get people known in the field directly related to your book or people known to the public.
- Start writing the book.
- Get going on prepublication publicity and marketing.
- Finish the book and get it to the printer / agent / publisher.
- Publish the book.
- Ramp up your marketing efforts with
- article marketing
- online marketing
- the book's Website
- the book's Facebook page
- socially networked press releases are ready. Send your press release to
- bloggers
- libraries
- newspapers
- television
- radio
- and other pertinent media outlets.
- Continue to market online, schedule personal appearances, put together a book marketing tour, and anything else you can dream up.
That should do it. We said this was done backwards. By starting with the end in mind, you create a book project with a high probability of achieving the one-million seller list. Which is the whole point.



