Web Content and Social Networking Experts

Writing for a political candidate? Do your publications support the opposition?

When you write for a political candidate, you must ensure that your publications do not contain statements that can be used against you. Should material you publish be used against you, you have handed the opposition a powerful a powerful cat's paw, and perhaps sown the seed of your defeat. Why?

• Your campaign is forced to play catch-up ball. Literally to do damage control on your own published material.
• Your time, efforts, and money are spend explaining holes in your candidate's background that you told the world about.
• Your volunteers, and donors, will be forced to wonder if you are right for them.
• Negative statements are very powerful when made by your campaign.

How to Avoid This

Read your literature and ensure that what it says to you is what it says to the public. Remember, once you publish something you can never get it back. Learn to read what you write, and you won't have to.

Writing for a political candidate is selling, marketing, persuading with a soft touch.

As the 2012 campaign season bursts into bloom writing for a political candidate, or in support of a candidate will become more and more important. This year, more than any other in our nations history, much depends on the outcome of local, state, and national elections.

Will we be a socialist nanny state? Will capitalism give way to something else? Will state taxes be raised? Will your town vote to replace a bridge, build a firehouse, repair a school?

These questions, and others much like them, affect each and every one of us. Having your say in how things turn out can depend on your ability to write.

The Electorate

In the audience of any politician, or candidate, there are only three people you need to consider, and only one you need to write for.

1. Those who will not vote for you, and cannot be convinced to vote for you.
2. Those will vote for you, no matter what.
3. Those who are undecided.

There is no point in writing for those who won't ever vote for you. Likewise, those who need no urging to vote for you. As far as convincing them to vote for you is concerned, writing for either is a waste of time and resources.

It is number three, the undecided, where you put your efforts, for there lies success or failure. In this game, like all others, numbers count.

Demographics

People vote their self interest. So, you must know what is important to every demographic that is important to you. The larger the base of voters, the more demographics you will need to contend with, of course. But, no matter the demographics, we all vote alone. So, write for the individual with words that speak to that individual. It's up to you, as a writer, to show and convince voters that your candidate is the best one to represent his or her needs.

Your opinion? Just click on the title of this post.

Steve Jobs will be missed.

Steve Jobs was a inventor, thinker, innovator, and true visionary. While his technical and business acumen were superb, perhaps his greatest skill was the  extraordinary ability to bring superb products to market.

Steve will be missed by family, friends, and by many who never even met him. We send our condolences to Steve's family and dear friends who saw him through the illness that took his life.

Writing to sell, influence, attract clients? They are all similar. More so than you might like to think.

What do you not like?

What do you love?

What do you hate?

What, or who, do you promote?

What, or who, do you work against?

What are you afraid of, or afraid for?

What are your hot buttons? You don't know them? Yes, you do. You know them very well. And you know what? I do too, or I can find out. Not about you personally, of course, but of your demographic. And that knowledge can be used to appeal to you, frighten you, promote you, scare you, for many things by people like me because I know something that you probably don't know. I know how to use words. You might want to think about that.

You might also want to read my September 7, 2011 post on this blog. I published two that day, I refer to "Web content, like understanding, is a three edged sword. Learn to use it well because your competition is."

Writing to Sell

How to sell something has been around as long as people have. Being a good salesman or saleswoman is a survival skill, make no mistake. People who can write text that motivates you to buy something are sought after, respected, and highly paid. Best you hope that they are also honest. Like anything else, some are and some aren't. There is a quote in my bookWeb Content Rx, a Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People, on page 27, "Words are like loaded pistols." - Brice Parrain.

Believe me, that is true. Have you heard the old saying that the pen is mightier than the sword? That too, is the absolute truth. Those who can use words to promote their point of view, product, or ideology are people that can have serious impact on your life, your country, your wealth. You've heard the old saying, "Figures don't lie, but liars can figure?" That holds true for words as well. The post I refer to above has more on this.

Be careful what you put into your head, my friend, be very careful because words really are like loaded pistols with one exception. Pistols are only dangerous till out of ammunition. Words are dangerous as long as people espouse them; that can be forever.

Writing to sell, influence, attract clients? They are all similar. More so than you might like to think.

What do you not like?

What do you love?

What do you hate?

What, or who, do you promote?

What, or who, do you work against?

What are you afraid of, or afraid for?

What are your hot buttons? You don't know them? Yes, you do. You know them very well. And you know what? I do too, or I can find out. Not about you personally, of course, but of your demographic. And that knowledge can be used to appeal to you, frighten you, promote you, scare you, for many things by people like me because I know something that you probably don't know. I know how to use words. You might want to think about that.

You might also want to read my September 7, 2011 post on this blog. I published two that day, I refer to "Web content, like understanding, is a three edged sword. Learn to use it well because your competition is."

Writing to Sell

How to sell something has been around as long as people have. Being a good salesman or saleswoman is a survival skill, make no mistake. People who can write text that motivates you to buy something are sought after, respected, and highly paid. Best you hope that they are also honest. Like anything else, some are and some aren't. There is a quote in my bookWeb Content Rx, a Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People, on page 27, "Words are like loaded pistols." - Brice Parrain.

Believe me, that is true. Have you heard the old saying that the pen is mightier than the sword? That too, is the absolute truth. Those who can use words to promote their point of view, product, or ideology are people that can have serious impact on your life, your country, your wealth. You've heard the old saying, "Figures don't lie, but liars can figure?" That holds true for words as well. The post I refer to above has more on this.

Be careful what you put into your head, my friend, be very careful because words really are like loaded pistols with one exception. Pistols are only dangerous till out of ammunition. Words are dangerous as long as people espouse them; that can be forever.

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.

 

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.

 

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.

 

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.