"Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books."
To support this project, J.K. Rowling has written extensive new material about the characters, places, and objects in the Harry Potter series.
"An online reading experience," here author and reader create the story in this "safe and unique experience." Also it is the exclusive place to purchase digital audio and eBooks. Pottermore is open to all in October, 2011, but a few will help shape the experience. See more here, http://www.pottermore.com.
You will also find links to: Shop, Diagon Alley, Gringotts, Great Hall, Common Room, Spells, Potions, Trunk, Friends, and Favorites.
this project takes advantage of the major tenets of social networking.
- It has a vast fan base and capitalizes on that.
- It offers fans new material on their favorite character, place, and object.
- It incorporates online sales, into the mix so that fans can purchase right on the site. It is interesting to note that Sony products and services related to Pottermore are specifically listed.
See Pottermore here, http://www.pottermore.com/
"Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books."