Web Content and Social Networking Experts

Need a job? Looking for work? Help is as close as a can of soup.

You never thought that a can of soup was like a resume and cover letter? Can't imagine why.

Take a look at most any soup can. Campbell's soup comes to mind. On the can's label you will find two things.

1. What soup is in the can, (let's call that your resume)
2. A recipe (think of that as your cover letter) showing you how to use what's in the can.

When you apply for a job never send only a resume. It does the reader little good to see your skills and background without knowing what you can do for the company. your resume and cover letter have a job to do; to get you hired.

Your resume's job is to show your skills, background, expertise, accomplishments, education. To show the reader what you've got to offer.

Your cover letter shows the reader what you can do for the company. Don't force the reader to figure out what you can do for the company. no one knows this but you.

• Your resume; no more than two pages.
• Cover letter short and to the point.
• Make a folder on your computer and keep your resume and cover letter there in text format, Word, and PDF format.
• Without informing the reader of what you can do for that particular company, throws your future to the wind because it forces the reader to determine where you fit in.

               

Sign your blog posts with a signature block. Here's how.

A signature block solves a lot of problems.

1. Is is prewritten and spell checked
2. You don't inadvertently leave out important material
3. It is quick and simple to use

What's in your signature block?

Your name, company, contact information, blog address, Twitter, Facebook, LinkedIn accounts and your Web address. Don't hesitate to include a few words about what you can do for the reader. something like this:

Here's one that I wrote

Wayne English is a Web content and social networking expert, published author and writer. He is the founder and president of Web Content Rx. His first book Web Content Rx is a Top 5 Business Title in Leadership Books at The Washington Post. Wayne teaches and presents seminars on social networking, writing for the Web, and on how to find a job using social networking and Web search. Download his Nine Steps to Social Networking Success.

Web: WebContentRx.biz
E-mail: info@WebContentRx.biz
Blog: blog.WebContentRx.biz                  

Notes:

• Write out your full e-mail address so it can be copied and pasted into Web mail like Gmail, HotMail, and others.
• Indent your work. Studies show that indented text has a better chance of being read.
• Test and verify that all links work as advertised.

You're out of you mind. You're crazy. Have you heard that? I hope so.

If there is any one statement that tells you that you are on the right path. that's it. Don't like those words? How's this? You're crazy. Like that better? Means the same thing. You are on the right path. You are creative. You are going where you friends and family have not gone before.

Not going anywhere different? Then you are buying something. In my case it was a camera system. A Hasselblad. Expensive. Very expensive. Very good. One of the best in the world. NASA flies Blas on the shuttle, or they did when there was a shuttle.

When you hear people tell you that you're crazy, smile. You're on the right track. Keep going,

View our videos on YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.

Writers use the word correlate all the time, but sometimes, it just doesn't correlate.

 

The definition of correlate at Dictionary.com states: to place in or bring into mutual or reciprocal relation; establish in orderly connection: to correlate expenses and income.

Correlation means that things are related positively (mutual), negatively (reciprocal), or not at all. Writers use the word, correlates, to mean a positive relationship. Meaning that when one thing doing this, it causes the other thing to do that. Using the word "correlates" this way is sort of right. So, it's also sort of wrong.

Why? Well because all things correlate. Correlation is expressed in numbers from minus one (-1) to plus one (+1). That number is a measure of how just related those particular things are.

A Correlation of Minus One (-1)

A correlation of minus one (-1) means that the relationship is reciprocal. If you compare two things X and Y. When X goes up, Y goes down. They move in opposite directions, a reciprocal relationship.

A Correlation of Plus One (+1)

A correlation of (+1) means the correlation is directly related. Here's an example. Let's say that we have two things. We'll call them A and B. When A goes up, B goes up. That's a correlation of (+1) because when A moves B moves in the exact same way.

A Correlation of Zero (0)

Now, consider two other things, totally different from the examples above. Let's use a boat and a teaspoon. When the boat is tied to a dock. The spoon is in ice cream. Correlation is zero. They have absolutely no relationship between them because what the boat does does not affect the spoon and vice versa.

See for Yourself

Correlation = (-1)

Correlation = (0)

Correlation = (+1)

Here are three graphics for you. They are from the Neag School of Education at UCONN on the Follow this link for an interactive Correlation Coefficient graph. At the destination of the link you will see an interactive graph where you can change the correlation coefficient. The three graphics you see here are from that link. There, you can watch the data reorient itself as you change the correlation coefficient. Wow, is that cool or what? From a geek perspective, of course.

This link opens in a new window, so you can keep this post and the graphic on your desktop at the same time. Now, use your mouse to change the correlation number.

• As the correlation number changes the data (the dots) becomes more and more related.
• At (-1) the data runs from upper left to lower right, "downhill."
• At a correlation of zero, the data are scattered. There is no relationship.
• At (+1) the data runs from lower left to upper right, "uphill."

So, when you say that this correlates to that, what are you saying? Not much.

The only correlation that really maters to us writers is the correlation between our words and the understanding of your readers. When that correlation is (+1), you're golden. Yes you are. Factoring in your check book doesn't hurt either.

View our videos on YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.

The two most important questions in the business world.

1. What are your goals?
2. What are your problems?

Ask the equestions. Learn what the client needs and then help the client. There is no better to find out what the client needs than to ask. Then shut up and listen.

Don't sell, but provide needed services.

That's it. That's all. Do that and you're golden, busy, booked solid. Don't and you're not. what could be simpler?

View our videos at YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.

The knowledge economy requires education, insight, and smarts. Want to get employed and stay that way? Stay educated and offer your clients insight.

The world is now a knowledge economy. Does your content, your products, your company reflect that reality?

Do you offer outlier perspective to your clients? That's a view from afar. From there, you can see what those too close to the situation can't see.

To date, I've helped two businesses. One a car dealer and the other a surveyor. Great fun. I developed a new product for the car dealer, and showed the surveyor how to successfully compete with lower cost estimates from his competitors.

The name of the game is this: what can you show, teach, or present to your clients quickly? Answer that question and your customers will love you.

View our videos on YouTube.com/WebContentRx/ Listen to us the radio most Friday's on The Business Buzz, 4 p.m. - 5 p.m., with Jeffery Sherman, WESU 88.1 FM.

The knowledge economy requires education, insight, and smarts. Want to get employed and stay that way? Stay educated and offer your clients insight.

The world is now a knowledge economy. Does your content, your products, your company reflect that reality?

Do you offer outlier perspective to your clients? That's a view from afar. From there, you can see what those too close to the situation can't see.

To date, I've helped two businesses. One a car dealer and the other a surveyor. Great fun. I developed a new product for the car dealer, and showed the surveyor how to successfully compete with lower cost estimates from his competitors.

The name of the game is this: what can you show, teach, or present to your clients quickly? Answer that question and your customers will love you.

View our videos on YouTube.com/WebContentRx/ Listen to us the radio most Friday's on The Business Buzz, 4 p.m. - 5 p.m., with Jeffery Sherman, WESU 88.1 FM.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.

Losing clients? Is your business in trouble? Concentrate on cash flow.

This is a serious topic. Let's look at your declining business activity by standing the problem on its head because if you had cash-flow from non-client sources you would not be concerned with losing clients?

Let's begin with your assets.

• You have a work force with time on their hands. So, the question becomes, "How can you use that time to generate margin?"
• Can you rent your excess staff to another company?
• Can you bring your next produce or upgrade to market sooner, or market to a wider audience? Can your products be used for additional things to appeal to a wider clientele?
• Can you use employee skills to apply for a government grant? What about an SBIR grant?
• Can you create a industry specific marketing group that will appeal to your existing client base, after all you do have contact information for these people. There is no better way to stay in-touch than by offering a networking opportunity. Please do not immediately reject this. There are places where yon can get beautiful facilities free of charge. Where? Continuing care facilities may make their facility available to you for no more you mentioning them in your promotional campaign.
• Throw a party. This is all time atomic bomb of networking events. Invite everyone. Companies have done just that when they needed money and stayed in business. From just having a party. Getting your clients together gets them thinking about you. And that, my friend, is always a good thing.
• Continue with your social networking campaign and include, if you are not already, things that are fun and things that are helpful. Like what? How about games? Incorporate them into your social networking campaign. As to helpful, include product and gift information and links to independent review. Social networking is not only about making a buck. It is also about the relationship you have with your audience. enhancing that relationship is what you want. That will bring you dividends in cash and good will.
  Here are links to some of our favorite games. Placing games on your Web site, or linking to games makes great link bait. What's that? Reasons for people to come back to your site. When combined with high quality material on your products, you can create a serious social networking campaign. Of that there is no doubt. And a serious social networking campaign can only do your business good. Of that there is no doubt either.
  • Take the Treb challenge and The Brain Strainer. Love the Treb challenge. Try it.
  • Here are more games we like from our friend Mike Sweet at http://www.puzzleplaylogic.com. Mike's games are terrific.
• If getting out and doing personal networking will help. Do that. Send you most outgoing and friendly people out as well. Do this especially when they have free time. Be sure that they have plenty of business cards and that your Web site and social sites are up-to-date. Remember, the old adage? When you're busy you work, when you're slow you network? Always use your time wisely.

Your company has resources and brains. Your challenge in this tough economy is to use those resources in ways you never dreamed of because you never had to dream this way before.

Advice is a dangerous thing and may be worse that worthless. Having said that, please allow us one comment. Stop concentrating on lost clients and start concentrating on increasing your cash flow. Like the man said, "When times are tough, the creative survive." Be creative. Be a survivor.

Losing clients? Is your business in trouble? Concentrate on cash flow.

This is a serious topic. Let's look at your declining business activity by standing the problem on its head because if you had cash-flow from non-client sources you would not be concerned with losing clients?

Let's begin with your assets.

• You have a work force with time on their hands. So, the question becomes, "How can you use that time to generate margin?"
• Can you rent your excess staff to another company?
• Can you bring your next produce or upgrade to market sooner, or market to a wider audience? Can your products be used for additional things to appeal to a wider clientele?
• Can you use employee skills to apply for a government grant? What about an SBIR grant?
• Can you create a industry specific marketing group that will appeal to your existing client base, after all you do have contact information for these people. There is no better way to stay in-touch than by offering a networking opportunity. Please do not immediately reject this. There are places where yon can get beautiful facilities free of charge. Where? Continuing care facilities may make their facility available to you for no more you mentioning them in your promotional campaign.
• Throw a party. This is all time atomic bomb of networking events. Invite everyone. Companies have done just that when they needed money and stayed in business. From just having a party. Getting your clients together gets them thinking about you. And that, my friend, is always a good thing.
• Continue with your social networking campaign and include, if you are not already, things that are fun and things that are helpful. Like what? How about games? Incorporate them into your social networking campaign. As to helpful, include product and gift information and links to independent review. Social networking is not only about making a buck. It is also about the relationship you have with your audience. enhancing that relationship is what you want. That will bring you dividends in cash and good will.
  Here are links to some of our favorite games. Placing games on your Web site, or linking to games makes great link bait. What's that? Reasons for people to come back to your site. When combined with high quality material on your products, you can create a serious social networking campaign. Of that there is no doubt. And a serious social networking campaign can only do your business good. Of that there is no doubt either.
  • Take the Treb challenge and The Brain Strainer. Love the Treb challenge. Try it.
  • Here are more games we like from our friend Mike Sweet at http://www.puzzleplaylogic.com. Mike's games are terrific.
• If getting out and doing personal networking will help. Do that. Send you most outgoing and friendly people out as well. Do this especially when they have free time. Be sure that they have plenty of business cards and that your Web site and social sites are up-to-date. Remember, the old adage? When you're busy you work, when you're slow you network? Always use your time wisely.

Your company has resources and brains. Your challenge in this tough economy is to use those resources in ways you never dreamed of because you never had to dream this way before.

Advice is a dangerous thing and may be worse that worthless. Having said that, please allow us one comment. Stop concentrating on lost clients and start concentrating on increasing your cash flow. Like the man said, "When times are tough, the creative survive." Be creative. Be a survivor.

Losing clients? Is your business in trouble? Concentrate on cash flow.

This is a serious topic. Let's look at your declining business activity by standing the problem on its head because if you had cash-flow from non-client sources you would not be concerned with losing clients?

Let's begin with your assets.

• You have a work force with time on their hands. So, the question becomes, "How can you use that time to generate margin?"
• Can you rent your excess staff to another company?
• Can you bring your next produce or upgrade to market sooner, or market to a wider audience? Can your products be used for additional things to appeal to a wider clientele?
• Can you use employee skills to apply for a government grant? What about an SBIR grant?
• Can you create a industry specific marketing group that will appeal to your existing client base, after all you do have contact information for these people. There is no better way to stay in-touch than by offering a networking opportunity. Please do not immediately reject this. There are places where yon can get beautiful facilities free of charge. Where? Continuing care facilities may make their facility available to you for no more you mentioning them in your promotional campaign.
• Throw a party. This is all time atomic bomb of networking events. Invite everyone. Companies have done just that when they needed money and stayed in business. From just having a party. Getting your clients together gets them thinking about you. And that, my friend, is always a good thing.
• Continue with your social networking campaign and include, if you are not already, things that are fun and things that are helpful. Like what? How about games? Incorporate them into your social networking campaign. As to helpful, include product and gift information and links to independent review. Social networking is not only about making a buck. It is also about the relationship you have with your audience. enhancing that relationship is what you want. That will bring you dividends in cash and good will.
  Here are links to some of our favorite games. Placing games on your Web site, or linking to games makes great link bait. What's that? Reasons for people to come back to your site. When combined with high quality material on your products, you can create a serious social networking campaign. Of that there is no doubt. And a serious social networking campaign can only do your business good. Of that there is no doubt either.
  • Take the Treb challenge and The Brain Strainer. Love the Treb challenge. Try it.
  • Here are more games we like from our friend Mike Sweet at http://www.puzzleplaylogic.com. Mike's games are terrific.
• If getting out and doing personal networking will help. Do that. Send you most outgoing and friendly people out as well. Do this especially when they have free time. Be sure that they have plenty of business cards and that your Web site and social sites are up-to-date. Remember, the old adage? When you're busy you work, when you're slow you network? Always use your time wisely.

Your company has resources and brains. Your challenge in this tough economy is to use those resources in ways you never dreamed of because you never had to dream this way before.

Advice is a dangerous thing and may be worse that worthless. Having said that, please allow us one comment. Stop concentrating on lost clients and start concentrating on increasing your cash flow. Like the man said, "When times are tough, the creative survive." Be creative. Be a survivor.

Losing clients? Is your business in trouble? Concentrate on cash flow.

This is a serious topic. Let's look at your declining business activity by standing the problem on its head because if you had cash-flow from non-client sources you would not be concerned with losing clients?

Let's begin with your assets.

• You have a work force with time on their hands. So, the question becomes, "How can you use that time to generate margin?"
• Can you rent your excess staff to another company?
• Can you bring your next produce or upgrade to market sooner, or market to a wider audience? Can your products be used for additional things to appeal to a wider clientele?
• Can you use employee skills to apply for a government grant? What about an SBIR grant?
• Can you create a industry specific marketing group that will appeal to your existing client base, after all you do have contact information for these people. There is no better way to stay in-touch than by offering a networking opportunity. Please do not immediately reject this. There are places where yon can get beautiful facilities free of charge. Where? Continuing care facilities may make their facility available to you for no more you mentioning them in your promotional campaign.
• Throw a party. This is all time atomic bomb of networking events. Invite everyone. Companies have done just that when they needed money and stayed in business. From just having a party. Getting your clients together gets them thinking about you. And that, my friend, is always a good thing.
• Continue with your social networking campaign and include, if you are not already, things that are fun and things that are helpful. Like what? How about games? Incorporate them into your social networking campaign. As to helpful, include product and gift information and links to independent review. Social networking is not only about making a buck. It is also about the relationship you have with your audience. enhancing that relationship is what you want. That will bring you dividends in cash and good will.
  Here are links to some of our favorite games. Placing games on your Web site, or linking to games makes great link bait. What's that? Reasons for people to come back to your site. When combined with high quality material on your products, you can create a serious social networking campaign. Of that there is no doubt. And a serious social networking campaign can only do your business good. Of that there is no doubt either.
  • Take the Treb challenge and The Brain Strainer. Love the Treb challenge. Try it.
  • Here are more games we like from our friend Mike Sweet at http://www.puzzleplaylogic.com. Mike's games are terrific.
• If getting out and doing personal networking will help. Do that. Send you most outgoing and friendly people out as well. Do this especially when they have free time. Be sure that they have plenty of business cards and that your Web site and social sites are up-to-date. Remember, the old adage? When you're busy you work, when you're slow you network? Always use your time wisely.

Your company has resources and brains. Your challenge in this tough economy is to use those resources in ways you never dreamed of because you never had to dream this way before.

Advice is a dangerous thing and may be worse that worthless. Having said that, please allow us one comment. Stop concentrating on lost clients and start concentrating on increasing your cash flow. Like the man said, "When times are tough, the creative survive." Be creative. Be a survivor.

Can social networking increase your business? Yes. Here are a few things you can do.

Many people don't know what social networking is, don't know how to use it, or just don't realize the power that it represents. Unfortunately that holds true for some business coaches as well. I've seen this first hand when a highly paid, intelligent coach told me to my face that social networking was not all that hot. Well, everyone is entitled to their opinion.

Here are a few things social networking can do to increase your business and make it more successful.

• Social networking is quick and easy to set up. You can have a Facebook page up in an hour or two. A Twitter account in less than that. A blog can be up an running in less than an hour.
• Social networking is cheap. There is nothing on the planet more cost effective than social networking. You can potentially reach millions of people for zero out-of-pocket dollars. We know that hiring people costs money and that there is a dollar value attached to your time. When we say this is cheap we specifically refer to the cost of your online activities. When you think of using Facebook, Twitter, LinkedIn, a blog, and other social networking sites free of charge, yes social networking is cheap.
• Social networking is a two way street. Want to know what your customers want? Want to do market research? In fact, you can receive feedback quickly. See our post on TweetDeck.
• All of this online activity does you a lot of good with search engines. Further, case studies show that 90% of all people start their purchasing activity with a search engine. So, if you are selling anything, social networking can only help you.

The days are gone when anyone can say that social is anything but a hard as nails marketing tool. Perhaps it is the preeminent marketing tool of all time.

Are you still on the fence? Get off and get social networking. Want some help? Download and read our Nine Steps to Social Networking Success it's yours free of charge.

Can social networking increase your business? Yes. Here are a few things you can do.

Many people don't know what social networking is, don't know how to use it, or just don't realize the power that it represents. Unfortunately that holds true for some business coaches as well. I've seen this first hand when a highly paid, intelligent coach told me to my face that social networking was not all that hot. Well, everyone is entitled to their opinion.

Here are a few things social networking can do to increase your business and make it more successful.

• Social networking is quick and easy to set up. You can have a Facebook page up in an hour or two. A Twitter account in less than that. A blog can be up an running in less than an hour.
• Social networking is cheap. There is nothing on the planet more cost effective than social networking. You can potentially reach millions of people for zero out-of-pocket dollars. We know that hiring people costs money and that there is a dollar value attached to your time. When we say this is cheap we specifically refer to the cost of your online activities. When you think of using Facebook, Twitter, LinkedIn, a blog, and other social networking sites free of charge, yes social networking is cheap.
• Social networking is a two way street. Want to know what your customers want? Want to do market research? In fact, you can receive feedback quickly. See our post on TweetDeck.
• All of this online activity does you a lot of good with search engines. Further, case studies show that 90% of all people start their purchasing activity with a search engine. So, if you are selling anything, social networking can only help you.

The days are gone when anyone can say that social is anything but a hard as nails marketing tool. Perhaps it is the preeminent marketing tool of all time.

Are you still on the fence? Get off and get social networking. Want some help? Download and read our Nine Steps to Social Networking Success it's yours free of charge.

Can social networking increase your business? Yes. Here are a few things you can do.

Many people don't know what social networking is, don't know how to use it, or just don't realize the power that it represents. Unfortunately that holds true for some business coaches as well. I've seen this first hand when a highly paid, intelligent coach told me to my face that social networking was not all that hot. Well, everyone is entitled to their opinion.

Here are a few things social networking can do to increase your business and make it more successful.

• Social networking is quick and easy to set up. You can have a Facebook page up in an hour or two. A Twitter account in less than that. A blog can be up an running in less than an hour.
• Social networking is cheap. There is nothing on the planet more cost effective than social networking. You can potentially reach millions of people for zero out-of-pocket dollars. We know that hiring people costs money and that there is a dollar value attached to your time. When we say this is cheap we specifically refer to the cost of your online activities. When you think of using Facebook, Twitter, LinkedIn, a blog, and other social networking sites free of charge, yes social networking is cheap.
• Social networking is a two way street. Want to know what your customers want? Want to do market research? In fact, you can receive feedback quickly. See our post on TweetDeck.
• All of this online activity does you a lot of good with search engines. Further, case studies show that 90% of all people start their purchasing activity with a search engine. So, if you are selling anything, social networking can only help you.

The days are gone when anyone can say that social is anything but a hard as nails marketing tool. Perhaps it is the preeminent marketing tool of all time.

Are you still on the fence? Get off and get social networking. Want some help? Download and read our Nine Steps to Social Networking Success it's yours free of charge.

Can social networking increase your business? Yes. Here are a few things you can do.

Many people don't know what social networking is, don't know how to use it, or just don't realize the power that it represents. Unfortunately that holds true for some business coaches as well. I've seen this first hand when a highly paid, intelligent coach told me to my face that social networking was not all that hot. Well, everyone is entitled to their opinion.

Here are a few things social networking can do to increase your business and make it more successful.

• Social networking is quick and easy to set up. You can have a Facebook page up in an hour or two. A Twitter account in less than that. A blog can be up an running in less than an hour.
• Social networking is cheap. There is nothing on the planet more cost effective than social networking. You can potentially reach millions of people for zero out-of-pocket dollars. We know that hiring people costs money and that there is a dollar value attached to your time. When we say this is cheap we specifically refer to the cost of your online activities. When you think of using Facebook, Twitter, LinkedIn, a blog, and other social networking sites free of charge, yes social networking is cheap.
• Social networking is a two way street. Want to know what your customers want? Want to do market research? In fact, you can receive feedback quickly. See our post on TweetDeck.
• All of this online activity does you a lot of good with search engines. Further, case studies show that 90% of all people start their purchasing activity with a search engine. So, if you are selling anything, social networking can only help you.

The days are gone when anyone can say that social is anything but a hard as nails marketing tool. Perhaps it is the preeminent marketing tool of all time.

Are you still on the fence? Get off and get social networking. Want some help? Download and read our Nine Steps to Social Networking Success it's yours free of charge.

What do you want from social networking? How will you get it?

There is an old saying, "If you don't know where you're going any road will get you there." Before you go any farther, stop, take a minute to ask and answer just what you want from social networking.

Please don't say you just want to learn more about it. Why do you want to learn more about it? What is your end game? What is the aim of your new found knowledge?

Why am I asking? Social networking will not work for you if you don't know what you want from it. It can't. Goals mean everything. Once you have them, you can plot a course, choose your tools, and get started. Until then, you're wasting your time. Want proof? A business acquaintance told me he was Tweeting, using Twitter, but no one was reading his Tweets. Why? The Tweets do not contribute to anyone's success. Social networking is all about working together. It is not about you working alone. You reach your goals by helping other people reach theirs. You succeed by contributing to the success of others.

So, let's work together to accomplish your goals. How? Comment on this post with your social networking goals, needs, or wants. Let other people suggest ways for you to get there.

Here's what we want; our public speaking career to thrive because we love talking to people about using social networking as a tool to solve their problems.

You see, when attaining my goal supports your needs, then working together is mutually beneficial. That, my friend, is truly successful social networking because everyone wins. So, how can we help? Tell us, because if we don't know what you want, we can't help you attain it.

A wise man said about social networking, "If you don't pay attention to the needs of you audience, they won't pay attention to you." What are your needs? Tell us, we'll pay attention.

What do you want from social networking? How will you get it?

There is an old saying, "If you don't know where you're going any road will get you there." Before you go any farther, stop, take a minute to ask and answer just what you want from social networking.

Please don't say you just want to learn more about it. Why do you want to learn more about it? What is your end game? What is the aim of your new found knowledge?

Why am I asking? Social networking will not work for you if you don't know what you want from it. It can't. Goals mean everything. Once you have them, you can plot a course, choose your tools, and get started. Until then, you're wasting your time. Want proof? A business acquaintance told me he was Tweeting, using Twitter, but no one was reading his Tweets. Why? The Tweets do not contribute to anyone's success. Social networking is all about working together. It is not about you working alone. You reach your goals by helping other people reach theirs. You succeed by contributing to the success of others.

So, let's work together to accomplish your goals. How? Comment on this post with your social networking goals, needs, or wants. Let other people suggest ways for you to get there.

Here's what we want; our public speaking career to thrive because we love talking to people about using social networking as a tool to solve their problems.

You see, when attaining my goal supports your needs, then working together is mutually beneficial. That, my friend, is truly successful social networking because everyone wins. So, how can we help? Tell us, because if we don't know what you want, we can't help you attain it.

A wise man said about social networking, "If you don't pay attention to the needs of you audience, they won't pay attention to you." What are your needs? Tell us, we'll pay attention.

What do you want from social networking? How will you get it?

There is an old saying, "If you don't know where you're going any road will get you there." Before you go any farther, stop, take a minute to ask and answer just what you want from social networking.

Please don't say you just want to learn more about it. Why do you want to learn more about it? What is your end game? What is the aim of your new found knowledge?

Why am I asking? Social networking will not work for you if you don't know what you want from it. It can't. Goals mean everything. Once you have them, you can plot a course, choose your tools, and get started. Until then, you're wasting your time. Want proof? A business acquaintance told me he was Tweeting, using Twitter, but no one was reading his Tweets. Why? The Tweets do not contribute to anyone's success. Social networking is all about working together. It is not about you working alone. You reach your goals by helping other people reach theirs. You succeed by contributing to the success of others.

So, let's work together to accomplish your goals. How? Comment on this post with your social networking goals, needs, or wants. Let other people suggest ways for you to get there.

Here's what we want; our public speaking career to thrive because we love talking to people about using social networking as a tool to solve their problems.

You see, when attaining my goal supports your needs, then working together is mutually beneficial. That, my friend, is truly successful social networking because everyone wins. So, how can we help? Tell us, because if we don't know what you want, we can't help you attain it.

A wise man said about social networking, "If you don't pay attention to the needs of you audience, they won't pay attention to you." What are your needs? Tell us, we'll pay attention.

What do you want from social networking? How will you get it?

There is an old saying, "If you don't know where you're going any road will get you there." Before you go any farther, stop, take a minute to ask and answer just what you want from social networking.

Please don't say you just want to learn more about it. Why do you want to learn more about it? What is your end game? What is the aim of your new found knowledge?

Why am I asking? Social networking will not work for you if you don't know what you want from it. It can't. Goals mean everything. Once you have them, you can plot a course, choose your tools, and get started. Until then, you're wasting your time. Want proof? A business acquaintance told me he was Tweeting, using Twitter, but no one was reading his Tweets. Why? The Tweets do not contribute to anyone's success. Social networking is all about working together. It is not about you working alone. You reach your goals by helping other people reach theirs. You succeed by contributing to the success of others.

So, let's work together to accomplish your goals. How? Comment on this post with your social networking goals, needs, or wants. Let other people suggest ways for you to get there.

Here's what we want; our public speaking career to thrive because we love talking to people about using social networking as a tool to solve their problems.

You see, when attaining my goal supports your needs, then working together is mutually beneficial. That, my friend, is truly successful social networking because everyone wins. So, how can we help? Tell us, because if we don't know what you want, we can't help you attain it.

A wise man said about social networking, "If you don't pay attention to the needs of you audience, they won't pay attention to you." What are your needs? Tell us, we'll pay attention.

Before social networking, people said, "It's not what you know, it's who you know." They don't say that anymore.

My Aunt Laura used to say, "It's not what you know, it's who you know." In her world, knowing the right people could open doors, provide opportunity, get you a job. Sound familiar?

In the days before social networking she was right. Today, networking more important than ever. Knowing people is key. With the success of social networking. I guess you could say that some things never change. Well, that's not quite right. Rather let's say some things get modified to suit conditions.

Let's rephrase Auntie's thought a little to bring it into the 21^st century. How's this sound?

"It's not who you know, it's who knows of you."

Expertise will never go out of style. The online world is the perfect place to showcase your expertise and to become widely known in the right circles. What are the right circles? Those that include you products, services, customers, clients, employees, bankers, and financiers.

In the social networked world being known; having people know of you means everything. As does knowing your field, displaying naked competence, being very good at what you do; phrase however you want. The combination of competence and being known for being good, reliable, honest are unbeatable.

Today, social networking tools can do all of these things for you. Use them.

Before social networking, people said, "It's not what you know, it's who you know." They don't say that anymore.

My Aunt Laura used to say, "It's not what you know, it's who you know." In her world, knowing the right people could open doors, provide opportunity, get you a job. Sound familiar?

In the days before social networking she was right. Today, networking more important than ever. Knowing people is key. With the success of social networking. I guess you could say that some things never change. Well, that's not quite right. Rather let's say some things get modified to suit conditions.

Let's rephrase Auntie's thought a little to bring it into the 21^st century. How's this sound?

"It's not who you know, it's who knows of you."

Expertise will never go out of style. The online world is the perfect place to showcase your expertise and to become widely known in the right circles. What are the right circles? Those that include you products, services, customers, clients, employees, bankers, and financiers.

In the social networked world being known; having people know of you means everything. As does knowing your field, displaying naked competence, being very good at what you do; phrase however you want. The combination of competence and being known for being good, reliable, honest are unbeatable.

Today, social networking tools can do all of these things for you. Use them.

Before social networking, people said, "It's not what you know, it's who you know." They don't say that anymore.

My Aunt Laura used to say, "It's not what you know, it's who you know." In her world, knowing the right people could open doors, provide opportunity, get you a job. Sound familiar?

In the days before social networking she was right. Today, networking more important than ever. Knowing people is key. With the success of social networking. I guess you could say that some things never change. Well, that's not quite right. Rather let's say some things get modified to suit conditions.

Let's rephrase Auntie's thought a little to bring it into the 21^st century. How's this sound?

"It's not who you know, it's who knows of you."

Expertise will never go out of style. The online world is the perfect place to showcase your expertise and to become widely known in the right circles. What are the right circles? Those that include you products, services, customers, clients, employees, bankers, and financiers.

In the social networked world being known; having people know of you means everything. As does knowing your field, displaying naked competence, being very good at what you do; phrase however you want. The combination of competence and being known for being good, reliable, honest are unbeatable.

Today, social networking tools can do all of these things for you. Use them.

Before social networking, people said, "It's not what you know, it's who you know." They don't say that anymore.

My Aunt Laura used to say, "It's not what you know, it's who you know." In her world, knowing the right people could open doors, provide opportunity, get you a job. Sound familiar?

In the days before social networking she was right. Today, networking more important than ever. Knowing people is key. With the success of social networking. I guess you could say that some things never change. Well, that's not quite right. Rather let's say some things get modified to suit conditions.

Let's rephrase Auntie's thought a little to bring it into the 21^st century. How's this sound?

"It's not who you know, it's who knows of you."

Expertise will never go out of style. The online world is the perfect place to showcase your expertise and to become widely known in the right circles. What are the right circles? Those that include you products, services, customers, clients, employees, bankers, and financiers.

In the social networked world being known; having people know of you means everything. As does knowing your field, displaying naked competence, being very good at what you do; phrase however you want. The combination of competence and being known for being good, reliable, honest are unbeatable.

Today, social networking tools can do all of these things for you. Use them.

Are you looking for a job? Is your success under your control, or in the hands of others?

Over the next week, or so, we will talk about ways to use social networking, Google's tools, Web search, your resume and cover letter, and things you can do in-person to find work. This material is taken from our lectures series on using the online world to find a job.

A few months ago I watched, on TV, a young woman with a masters degree in marketing complaining that she could not find a job. I could not help by wonder why she was not starting her own company. I know from personal experience that anyone can start a company with almost no money. Sure, okay, you need a computer, E-mail, and a few bucks to get going, but not much more than that.

It is no longer in your best interest to depend on people to create a business. Now, you and I, have got to provide or own career, our own job, if at all possible. For many of us that may just not work out, but for others is is a real possibility.

What do you need to get started?

• A business card. Get 250 cards free=-of-charge at Vistaprint.com
• To get your company on the map, use Google Places. This alone will bring you business.
• Join business groups like your Chamber of Commerce, Business Networking International (BNI), and other networking groups. The time you spend networking is very worthwhile.
• Need help? Contact Service Core of Retired Executives (SCORE). These men and women will provide you vast expertise at no monetary cost. These people are very competent and can provide you bona fide solutions to any problem. they are the best. Find them through your local Chamber of Commerce.
• You can use the online world to market yourself and your business at very little monetary cost. Be prepared for putting in lots of your time though.
• Take advantage of the online world. Write a blog, be on LinkedIn, Facebook, Twitter, and others that fit you needs.

Will this work for you? We can't say. You will learn a great deal and make yourself far more marketable than you are now. And that, my friend, is a good thing.

Are you looking for a job? Is your success under your control, or in the hands of others?

Over the next week, or so, we will talk about ways to use social networking, Google's tools, Web search, your resume and cover letter, and things you can do in-person to find work. This material is taken from our lectures series on using the online world to find a job.

A few months ago I watched, on TV, a young woman with a masters degree in marketing complaining that she could not find a job. I could not help by wonder why she was not starting her own company. I know from personal experience that anyone can start a company with almost no money. Sure, okay, you need a computer, E-mail, and a few bucks to get going, but not much more than that.

It is no longer in your best interest to depend on people to create a business. Now, you and I, have got to provide or own career, our own job, if at all possible. For many of us that may just not work out, but for others is is a real possibility.

What do you need to get started?

• A business card. Get 250 cards free=-of-charge at Vistaprint.com
• To get your company on the map, use Google Places. This alone will bring you business.
• Join business groups like your Chamber of Commerce, Business Networking International (BNI), and other networking groups. The time you spend networking is very worthwhile.
• Need help? Contact Service Core of Retired Executives (SCORE). These men and women will provide you vast expertise at no monetary cost. These people are very competent and can provide you bona fide solutions to any problem. they are the best. Find them through your local Chamber of Commerce.
• You can use the online world to market yourself and your business at very little monetary cost. Be prepared for putting in lots of your time though.
• Take advantage of the online world. Write a blog, be on LinkedIn, Facebook, Twitter, and others that fit you needs.

Will this work for you? We can't say. You will learn a great deal and make yourself far more marketable than you are now. And that, my friend, is a good thing.

Are you looking for a job? Is your success under your control, or in the hands of others?

Over the next week, or so, we will talk about ways to use social networking, Google's tools, Web search, your resume and cover letter, and things you can do in-person to find work. This material is taken from our lectures series on using the online world to find a job.

A few months ago I watched, on TV, a young woman with a masters degree in marketing complaining that she could not find a job. I could not help by wonder why she was not starting her own company. I know from personal experience that anyone can start a company with almost no money. Sure, okay, you need a computer, E-mail, and a few bucks to get going, but not much more than that.

It is no longer in your best interest to depend on people to create a business. Now, you and I, have got to provide or own career, our own job, if at all possible. For many of us that may just not work out, but for others is is a real possibility.

What do you need to get started?

• A business card. Get 250 cards free=-of-charge at Vistaprint.com
• To get your company on the map, use Google Places. This alone will bring you business.
• Join business groups like your Chamber of Commerce, Business Networking International (BNI), and other networking groups. The time you spend networking is very worthwhile.
• Need help? Contact Service Core of Retired Executives (SCORE). These men and women will provide you vast expertise at no monetary cost. These people are very competent and can provide you bona fide solutions to any problem. they are the best. Find them through your local Chamber of Commerce.
• You can use the online world to market yourself and your business at very little monetary cost. Be prepared for putting in lots of your time though.
• Take advantage of the online world. Write a blog, be on LinkedIn, Facebook, Twitter, and others that fit you needs.

Will this work for you? We can't say. You will learn a great deal and make yourself far more marketable than you are now. And that, my friend, is a good thing.