Web Content and Social Networking Experts

You're out of you mind. You're crazy. Have you heard that? I hope so.

If there is any one statement that tells you that you are on the right path. that's it. Don't like those words? How's this? You're crazy. Like that better? Means the same thing. You are on the right path. You are creative. You are going where you friends and family have not gone before.

Not going anywhere different? Then you are buying something. In my case it was a camera system. A Hasselblad. Expensive. Very expensive. Very good. One of the best in the world. NASA flies Blas on the shuttle, or they did when there was a shuttle.

When you hear people tell you that you're crazy, smile. You're on the right track. Keep going,

View our videos on YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.

Writers use the word correlate all the time, but sometimes, it just doesn't correlate.

 

The definition of correlate at Dictionary.com states: to place in or bring into mutual or reciprocal relation; establish in orderly connection: to correlate expenses and income.

Correlation means that things are related positively (mutual), negatively (reciprocal), or not at all. Writers use the word, correlates, to mean a positive relationship. Meaning that when one thing doing this, it causes the other thing to do that. Using the word "correlates" this way is sort of right. So, it's also sort of wrong.

Why? Well because all things correlate. Correlation is expressed in numbers from minus one (-1) to plus one (+1). That number is a measure of how just related those particular things are.

A Correlation of Minus One (-1)

A correlation of minus one (-1) means that the relationship is reciprocal. If you compare two things X and Y. When X goes up, Y goes down. They move in opposite directions, a reciprocal relationship.

A Correlation of Plus One (+1)

A correlation of (+1) means the correlation is directly related. Here's an example. Let's say that we have two things. We'll call them A and B. When A goes up, B goes up. That's a correlation of (+1) because when A moves B moves in the exact same way.

A Correlation of Zero (0)

Now, consider two other things, totally different from the examples above. Let's use a boat and a teaspoon. When the boat is tied to a dock. The spoon is in ice cream. Correlation is zero. They have absolutely no relationship between them because what the boat does does not affect the spoon and vice versa.

See for Yourself

Correlation = (-1)

Correlation = (0)

Correlation = (+1)

Here are three graphics for you. They are from the Neag School of Education at UCONN on the Follow this link for an interactive Correlation Coefficient graph. At the destination of the link you will see an interactive graph where you can change the correlation coefficient. The three graphics you see here are from that link. There, you can watch the data reorient itself as you change the correlation coefficient. Wow, is that cool or what? From a geek perspective, of course.

This link opens in a new window, so you can keep this post and the graphic on your desktop at the same time. Now, use your mouse to change the correlation number.

• As the correlation number changes the data (the dots) becomes more and more related.
• At (-1) the data runs from upper left to lower right, "downhill."
• At a correlation of zero, the data are scattered. There is no relationship.
• At (+1) the data runs from lower left to upper right, "uphill."

So, when you say that this correlates to that, what are you saying? Not much.

The only correlation that really maters to us writers is the correlation between our words and the understanding of your readers. When that correlation is (+1), you're golden. Yes you are. Factoring in your check book doesn't hurt either.

View our videos on YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.