The key to a blog is quality content, and the key to getting your quality content found, read, and subscribed to is keywords.
Keywords
Use Google's excellent keyword tool to see how many people are searching for the main words in your title. Your title means everything. To be found you need to appear in search engine results. That takes keywords. So research them and choose ones that people will use to search for to find content like yours.
Topic
You will pick something that you are an expert in or have strong opinions about, and:
- lots of people are interested in
- or your target audience is interested in
- or supports your professional needs.
Quality Content
Content is your stock and trade. The quality of your content literally determines your success. Proofread ruthlessly. Punctuate scrupulously. Verify the meaning and spelling of any unfamiliar words. How you write what you write reflects on you. Your readers will forgive the occasional typographical error. They will not tolerate poorly written content on a daily basis.
As we've said on this blog many times before: "If you don’t pay attention to the needs of your audience, they won’t pay attention to you." Believe it. Believe it because it's true.
