Many people see social networking as something new and as something that is only done online. Both are wrong. Social networking has existed for hundreds of years and was certainly well established before the current online iteration of the technique.
Off line activities
In Step Nine of our Nine Steps to Social Networking we show you numerous ways to enhance your social networking campaign offline.
Here are a some of the techniques we include that enhance your offline activities.
- Attend conferences where your target audience can be found.
- Cause marketing benefits both of you. Collaborate with a cause you believe in.
- Join Chambers of Commerce, networking, and business groups. Start your own networking or mastermind group. Use your business address to host these events.
- Send Christmas cards and thank you notes to your clients.
- What’s In It For Me? (WIIFM) Tell people what you can do for them, not what you do. The difference in wording may be subtle, but the effect is not.
"If you don’t pay attention to the needs of your audience,
they won’t pay attention to you."
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