To be effective, your content needs to be planned and targeted to the needs of your readers. No surprise there, but how do your do that?
Simple. Just ask them what they want, how and where they want it. Then give it to them.
You do that by asking. To get your audience to actually get the information back to you is easy as well. Here's how. Offer them a premium.
Don't expect anyone to pay attention to your needs when you don't pay attention to theirs. So, send them a short couple of questions with a reward attached. Might be a free report, entrance into a contest, a coupon that saves them money.
Like we've said before, "If you don't pay attention to the needs of your audience, they won't pay attention to you." Couple that with superb, targeted, pertinent content and you've got a winning social networking campaign.
