Integrated marketing is interesting and effective. Video fits right in. Use it for:
- testimonials from your customers
- interviewing other businesses that compliment yours
- instruction and training on your products and services
- how you use video in your marketing efforts.
Put these videos on YouTube and link to them or place their object code on your Web site. The object code creates a graphical image of the video and looks great on your Web site..
Equipment
Simple equipment will do just fine. A camera, a tripod, and a microphone.
Practice your interviewing skills and open every video with your name, your company and who you are interviewing. Mention their company. Talk for no more than 90 seconds and then wrap it up. Done properly your opening and closing comments will eliminate the need for post production.
Upload the video to YouTube and ad title text laced with keywords. Then email the Web address to your customers and post it on Facebook, Twitter and LinkedIn.
