Use article marketing to reach the end user and the gift market as well. It is easily done. Here's how.

The gift market is something that almost every business needs to pay attention to. So, the question becomes how do you write your article so that it appeals to, what we call mother, father, sister, brother, grandmother grandfather. In other words, to the person who will use your product and to people that will buy it as a gift.

To make this more concrete, let's use the example of a company that sells video games. It could literally be any company that makes anything suitable for as a gift. We choose a video game company because to write to that market means you are appealing to a very expert end user, and to gift givers who know nothing about video gaming.

Here's How to Write This

Your article will fall into two very broad categories: the opening paragraph is written for the novice. For someone who needs to know little more than the name of the product, to be sure that this is the most current product, where to buy it, and the approximate cost.

The remainder of the article. That's from the beginning of paragraph number two to the end, is devoted to the expert gamer.

An Example Article

The fictional Gaming software Company will release version three of its popular video game Fictional Fluff from Planet Flower on December 1, 2011.¹ Available from gaming stores and online. Street price will be $49.99.² For a list of online sellers, see Fictional Fluff Sales.³

The remainder of the article goes into detail about the game, hardware requirements, if it runs on a PC, Mac, or Xbox.

1. Use the full date so that when you release the next version, in a couple years, the reader can plainly see that this article is not the one they are looking for. Why? Things stay on the net forever, and you want people reading current material not dated information..
2. You tell the gift buyer the expected "street" cost of the game.
3. You provide a link to a site that lists various online sellers.

There you go. while your products are likely wildly different from video games, you can still use this technique to sell to gift buyers and to the person who will use your products or services.

---

"If you don’t pay attention to the needs of your audience, they won’t pay attention to you."

Read, Shift World,
Dark Fiction at it's Best.

---