A few things to consider
- Keep your e-mail subject line short and sweet. Forty characters is plenty. Make it interesting, provocative, use those 40 characters well because they will be largely responsible for your success, or failure.
- Write to, and for, your specific audience. For more on how to do this see chapter 3 in Web Content Rx. A Quick and Handy Guide for Writers, eBayers, and Business People.
- Write in a light and upbeat manner that highlights the benefits of ownership. Do not try to sell your products with a listing of their specifications. Let the emotional side of the reader convince the logical side.
- Write as though the reader has already bought the item.
- Be sure to tell the reader where your product can be purchased. Best is to include a link that takes the reader to a Web site where your product can be bought and paid for right then and there.
- If you use a statistic(s) tell the reader what it means in relation to your product and why it is significant. Never use a statistic(s) without telling the reader what it means to them. Do not allow the reader to draw a conclusion. You must tell the reader what you want him or her to know.
- If you use photographs, be sure that they are critically focused and that your product dominates the picture. Always include a caption, so that the reader knows what the photograph represents and why it's there. Much more on this in Chapter 11, Web Content Rx.
- Before you send a zillion emails contact your Internet Service Provider (ISP) and verify that your account can handle the number of e-mails you will be placing on it. Should you find that your ISP can not handle the traffic, look for a service that caters to your needs. There are many to choose from, or , or you can send your e-mail in groups that your ISP can handle.
Good luck.
