Institute of Technology & Business Development at Central Connecticut State University in downtown New Britain, Connecticut. They had a panel discussion that I was fortunate to be a part of. It was a wonderful experience that I enjoyed very much.
Marketing is an interesting thing and sometimes we can get side tracked into thinking we are marketing our goods to the right people when we aren't. Who do you market to when your product is used by one person by paid for by another? This situation occurs in education, elder care, child care and in other industries as well.
Students need to know about academics, occupational outlook, dormitories, food, and the college experience. Do not neglect that. Kids at top schools speak of 'the - fill in school name - experience."
Yes, they do. They actually talk like that. They know what an opportunity that have before them and enjoy every minute of it. Smart people get that. Yse it to your advantage. Sell the experience. Appeal to the emotions, and the dollars will follow.
Students also want social life, not to be confused with social networking. Parents want a safe place that will prepare their child for success in the world. Mom and dad want a real investment for their money. The education, contacts, job prospects, availability of internships, job market are all important sign posts on the road to somebody's check book.
So, we ask you, who are you marketing to? High school seniors go to college, but mom and dad are the ones likely paying the bill. Private high schools are in the same boat. How about elder care? The consumer of those services is very likely not the one who is paying for those services. There's a message there.
We ask because you have two markets, not one. Market to both groups because the consumer of the product has different needs from who is paying the bill.
Hour homework
Find out what your market, or markets, want. Address their needs with superb content, videos, testimonials from esistin and past clients. Video testimonials are powerful statements when done right.
Social networking offers you an unparralled opportunity to create an around-the-clock marketing machine. Use it to inform your future clients and make them your current clients. Use your current clients to attract future clients. See how this works?
Want a hand?
Down load our Nine Steps to Social Networking Success.
