The quality of your content, your business, your job, your way of life depends on the questions you ask because questions are more powerful than answers.

Questions more powerful than answers? Yes, because if you ask the wrong questions, you have no chance of solving anything, of getting anywhere. That holds true for your Web content, your business, career, your life.

How questions affect your content.

1. Asking questions drives you relentlessly to the knowledge of what your customers want to know and how they want to know it. Is a newsletter best? Video? A blog? You will never know if you don't ask.
2. Questions drive your content to a minimum. You relentlessly burn away the fluff leaving only high quality, pertinent, targeted, content of known viability.
3. You become certain, confident, that the content you create is meaningful. You literally migrate to providing superior service to your customers, employees, contractors, venders. That is the ultimate goal, and the ultimate attractor, for your content.
4. Your content will walk the walk. Talk the talk. It will be dialed in to the world in which your customers live. You will be seen as the expert you are because you display confidence and vast expertise. If that's not the best thing you can do for your business and for your career, let us know what is.

That is the destination of your social networking campaign. On that, I'd say, we all agree.

 

View our videos on YouTube.com/WebContentRx/ Listen to us most Friday's on The Business Buzz, 4 p.m. - 5 p.m., WESU 88.1 FM with Jeffery Sherman.