Well, because it shows, in real dollars, that people playing online games is real. Don't hesitate to use a game in your social networking mix because the interest is there.
Here is a quote by Scott Sinclair of Capgemini Consulting. “One of the things that social gaming allows marketers to create is an experience around the brand which is inherently more memorable than simply showing an advert or popping something up on Google AdWords,” he explains. “To actually interact and involve the brand with an experience is almost the ultimate when it comes to marketing.”
To use a game to help power your brand to success makes good sense. Do not confuse this with gambling, what has become known as gaming because it does not sound as bad. No, this is playing a game on a social networking site. Very definitely not to be confused with an online casino.
Read the entire article, How to make social gaming a marketing success.
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