What have you got you can sell? How many e-mail addresses do you have? Combine them. Send the e-mails to your list.
Writing e-mail marketing e-mails is not difficult but you need to know a few things.
- Get your readers attention with an effective interesting subject line that will propel the reader to opening your e-mail. The words you put in the subject line are the most important words in the world. Certainly in your world.
- You're selling something. Before anyone buys anything from you they must trust you. You must reassure the buyer that you are trustworthy, that your products are what they say they are and that they will arrive in good condition ready to do the job.
- When selling something relatively inexpensive a short e-mail will do.
- When selling a financial product, real estate or other large ticket item, you need to write as much as it takes to gain the trust of the reader and convince him or her that you've got what it takes to supply the product and to service it. For the right product and the right reader, long copy is what you need to make the sale. You've heard me say keep your content short and to the point. Yes do that, but never allow the need for brevity and well written content to overrule the need to provide the full and complete information necessary to do the job.
- Place vital facts near the top, or beginning of the e-mail. Do not make the reader go looking for the material required to make a decision. Vital stuff goes up front.
- Structure your opening remarks to the reader, avoid technical information.
- Technical, and incidental material, goes at the end, or toward the end. Why? Nothing is worse that a string of technical facts, figures, and nice to know but not vital that the reader must wade through to get to what's vital.
Okay, now pick a product, generate an e-mail, send it and record your results. Edit the e-mail, resend, and record the results. In this way, you migrate toward winning e-mail marketing campaigns.
Go get those sales.
