Video is a terrific medium for marketing, informing, and staying in touch with your customers. We are using it more and more. See our videos at YouTube by following this link.
Here are a few quick and dirty tips for you.
- Keep your videos to a couple minutes unless you are recording a presentation, class, or seminar.
- Stay tightly focused on a single point.
- Plan what you will speak on and what you will say.
- Pay attention to your personal appearance, grooming, what you wear, and the background.
- If you are making the video at a studio, bring a comb and use it.
- Do some post production. that means adding a title and contact information.
- Use keywords in the title.
- Make lots of short videos.
- Don't worry about an expensive camera. don't make a bid deal of this. Just get it done. As you go on and do more and more of them, they will get better. It's important to make them.
Use video to show a product, how it works, what it does. In short, for demonstration. This is used by CNET and B and H Photo to name just two. These videos lead people to making product purchase decisions.
Don't miss out on this superb medium.
