Web Content and Social Networking Experts

Ignore social networking at your peril. It is the most significant advancement in communications since the printing press.

Today, you can write and publish, at virtually no cost, anything you wish without the intervention of a publisher, agent, or editor. This situation has never existed in all of human history. People have always had to get their books, articles, newsletters approved by someone, or the material simply was not published. That situation no longer exists.

Just five years ago if you wanted publicity you had to get it from someone else, most likely by the traditional media of radio, television, newspapers and, to a degree, magazines and newsletters.

The Web and social networking offer you unparalleled access to hundreds of millions or people. Facebook alone has over 800 million members. When you add Twitter and LinkedIn you are well over one billion. Include a blog and the number is even larger.

Whatever it costs you in time and in out of pocket dollars is peanuts in comparison to what you get in return.

Consider:
• the cost of the Internet
• the cost of the programming that creates the Web
• the cost of creating Facebook and all the other social networking sites
• the cost to develop Google, Yahoo, and the other search engines

You can use these tools literally for the cost of the time you spend, or the cost of employee dollars. Now you see why we say that social networking is the most significant advancement since the printing press. The effect on our society, business, government, communications, on everything is immense.

Note. To be fair, other people feel that social networking is the most significant advancement since the industrial revolution. We respectfully disagree. When the history is written the early 21^st century will be remembered for giving birth to the communications age.

Please do not stay out of this. It is not in your best interest and that of you company to ignore this. Be careful, some business coaches and other business professionals do not agree with that.

Do your own research, don't accept what you're told because it's what you want to hear.


Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Ignore social networking at your peril. It is the most significant advancement in communications since the printing press.

Today, you can write and publish, at virtually no cost, anything you wish without the intervention of a publisher, agent, or editor. This situation has never existed in all of human history. People have always had to get their books, articles, newsletters approved by someone, or the material simply was not published. That situation no longer exists.

Just five years ago if you wanted publicity you had to get it from someone else, most likely by the traditional media of radio, television, newspapers and, to a degree, magazines and newsletters.

The Web and social networking offer you unparalleled access to hundreds of millions or people. Facebook alone has over 800 million members. When you add Twitter and LinkedIn you are well over one billion. Include a blog and the number is even larger.

Whatever it costs you in time and in out of pocket dollars is peanuts in comparison to what you get in return.

Consider:
• the cost of the Internet
• the cost of the programming that creates the Web
• the cost of creating Facebook and all the other social networking sites
• the cost to develop Google, Yahoo, and the other search engines

You can use these tools literally for the cost of the time you spend, or the cost of employee dollars. Now you see why we say that social networking is the most significant advancement since the printing press. The effect on our society, business, government, communications, on everything is immense.

Note. To be fair, other people feel that social networking is the most significant advancement since the industrial revolution. We respectfully disagree. When the history is written the early 21^st century will be remembered for giving birth to the communications age.

Please do not stay out of this. It is not in your best interest and that of you company to ignore this. Be careful, some business coaches and other business professionals do not agree with that.

Do your own research, don't accept what you're told because it's what you want to hear.


Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Social networking will only take you so far. To get the rest of the way you have got to listen.

Social networking is the most significant advancement in communications since the invention of the printing press. That's the good news.

the bad news is this, while social networking can get you an interview, it can't get you the contract. Only you can do that. And to e successful you got to listen to the concerns of your prospective client. and then ask pertinent, targeted, meaningful questions so the prospective client knows that you get it. Getting it it the single most important you can convey. You absolutely must convince the client that you understand their concerns.

Here is an excellent article in the Hartford Business Journal, dated September 13, 2011 titled, Hearing client's concern is vital part of sales call.

Follow the link, read the piece it shows you the consequences of blindly spouting your line of the day in the face of customer concerns.

Social networking will only take you so far. To get the rest of the way you have got to listen.

Social networking is the most significant advancement in communications since the invention of the printing press. That's the good news.

the bad news is this, while social networking can get you an interview, it can't get you the contract. Only you can do that. And to e successful you got to listen to the concerns of your prospective client. and then ask pertinent, targeted, meaningful questions so the prospective client knows that you get it. Getting it it the single most important you can convey. You absolutely must convince the client that you understand their concerns.

Here is an excellent article in the Hartford Business Journal, dated September 13, 2011 titled, Hearing client's concern is vital part of sales call.

Follow the link, read the piece it shows you the consequences of blindly spouting your line of the day in the face of customer concerns.

Social networking will only take you so far. To get the rest of the way you have got to listen.

Social networking is the most significant advancement in communications since the invention of the printing press. That's the good news.

the bad news is this, while social networking can get you an interview, it can't get you the contract. Only you can do that. And to e successful you got to listen to the concerns of your prospective client. and then ask pertinent, targeted, meaningful questions so the prospective client knows that you get it. Getting it it the single most important you can convey. You absolutely must convince the client that you understand their concerns.

Here is an excellent article in the Hartford Business Journal, dated September 13, 2011 titled, Hearing client's concern is vital part of sales call.

Follow the link, read the piece it shows you the consequences of blindly spouting your line of the day in the face of customer concerns.

Social networking will only take you so far. To get the rest of the way you have got to listen.

Social networking is the most significant advancement in communications since the invention of the printing press. That's the good news.

the bad news is this, while social networking can get you an interview, it can't get you the contract. Only you can do that. And to e successful you got to listen to the concerns of your prospective client. and then ask pertinent, targeted, meaningful questions so the prospective client knows that you get it. Getting it it the single most important you can convey. You absolutely must convince the client that you understand their concerns.

Here is an excellent article in the Hartford Business Journal, dated September 13, 2011 titled, Hearing client's concern is vital part of sales call.

Follow the link, read the piece it shows you the consequences of blindly spouting your line of the day in the face of customer concerns.

Writing your business e-mail, so that it presents you in a professional positive light.

E-mail, something that you take for grganted and do not see as the true killer application of the Web. Do not get so familiar that you use this tool poorly. Do not do that. with a little effort you e-mails can shine, presenting you like the competent, intelligent, professional that you are. Without the effort and you, well lets say you just do not look good.

What to Avoid

What you do not want to do is send a formless e-mail and do not use smilies, abbreviations and other shortcuts that paint you as a sloppy amateur. What you see above may be more formal that you need. Pick and choose from it. you may want to your your information as a header, that's what we do.

What Font

If you like a serif font, choose Times New Roman, or Georgia.

For non-serif font choose, Arial, or Verdana.

Format your e-mail like this.

Your name
Your Company's Name
City, State Zip Code
Your Web address as a working hyperlink
Your e-mail address as a working hyperlink


Recipients's name
Recipients's company
Recipients's e-mail
City, State Zip Code


Re. (Abbreviation of Regarding)


Dear First name, (comma or colon. We prefer using a comma.)

Indent all paragraphs. Studies show that indented paragraphs have a greater probability of being read.

Addressing a letter or e-mail to someone by their first name, also, contributes to your communication being read.

No more that five sentences per paragraph. Keep sentences to 12 or 15 words each.

To make more that three points easily read,

• Use bullets
• Either numbered or unnumbered
• Be careful with numbered bullets, they imply order of importance
• Unnumbered bullets do not imply order of importance.

Best regards,

Your Name
Title
Company

 

Writing your business e-mail, so that it presents you in a professional positive light.

E-mail, something that you take for grganted and do not see as the true killer application of the Web. Do not get so familiar that you use this tool poorly. Do not do that. with a little effort you e-mails can shine, presenting you like the competent, intelligent, professional that you are. Without the effort and you, well lets say you just do not look good.

What to Avoid

What you do not want to do is send a formless e-mail and do not use smilies, abbreviations and other shortcuts that paint you as a sloppy amateur. What you see above may be more formal that you need. Pick and choose from it. you may want to your your information as a header, that's what we do.

What Font

If you like a serif font, choose Times New Roman, or Georgia.

For non-serif font choose, Arial, or Verdana.

Format your e-mail like this.

Your name
Your Company's Name
City, State Zip Code
Your Web address as a working hyperlink
Your e-mail address as a working hyperlink


Recipients's name
Recipients's company
Recipients's e-mail
City, State Zip Code


Re. (Abbreviation of Regarding)


Dear First name, (comma or colon. We prefer using a comma.)

Indent all paragraphs. Studies show that indented paragraphs have a greater probability of being read.

Addressing a letter or e-mail to someone by their first name, also, contributes to your communication being read.

No more that five sentences per paragraph. Keep sentences to 12 or 15 words each.

To make more that three points easily read,

• Use bullets
• Either numbered or unnumbered
• Be careful with numbered bullets, they imply order of importance
• Unnumbered bullets do not imply order of importance.

Best regards,

Your Name
Title
Company

 

Writing your business e-mail, so that it presents you in a professional positive light.

E-mail, something that you take for grganted and do not see as the true killer application of the Web. Do not get so familiar that you use this tool poorly. Do not do that. with a little effort you e-mails can shine, presenting you like the competent, intelligent, professional that you are. Without the effort and you, well lets say you just do not look good.

What to Avoid

What you do not want to do is send a formless e-mail and do not use smilies, abbreviations and other shortcuts that paint you as a sloppy amateur. What you see above may be more formal that you need. Pick and choose from it. you may want to your your information as a header, that's what we do.

What Font

If you like a serif font, choose Times New Roman, or Georgia.

For non-serif font choose, Arial, or Verdana.

Format your e-mail like this.

Your name
Your Company's Name
City, State Zip Code
Your Web address as a working hyperlink
Your e-mail address as a working hyperlink


Recipients's name
Recipients's company
Recipients's e-mail
City, State Zip Code


Re. (Abbreviation of Regarding)


Dear First name, (comma or colon. We prefer using a comma.)

Indent all paragraphs. Studies show that indented paragraphs have a greater probability of being read.

Addressing a letter or e-mail to someone by their first name, also, contributes to your communication being read.

No more that five sentences per paragraph. Keep sentences to 12 or 15 words each.

To make more that three points easily read,

• Use bullets
• Either numbered or unnumbered
• Be careful with numbered bullets, they imply order of importance
• Unnumbered bullets do not imply order of importance.

Best regards,

Your Name
Title
Company

 

Are you a spammer? It's easier to be one than you might think. Here's how to find out.

Spam is junk e-mail. It might be more correct to say that it's designed to get you to divulge personal or financial information that can be used to access your financial accounts or steal your identity, to defraud you. Did you know that one successful e-mail in one-million is acceptable to a spammer? That gives you an idea of how much spam is sent.

To avoid being blacklisted, or appear to be a spammer, be careful of the words you use. The wrong word, or words, and your e-mail won't get past spam filters. It won't be delivered. For example, if you use the word, "Free!," your e-mail will likely not be delivered because a spam filter won't let it be delivered.

This link takes you to a extensive list of words associated with spam. We chose a few at random below.

• Your a Winner!
• Act Now!
• Offer
• Save up to
• Time limited
• No cost, No fees

Review the full list and be careful as you will rack up 'spam points' by using the words you find there. Using them too much will get you blacklisted. So, if you do a lot of e-mailing in your business, or use it as a marketing and sales tool, avoiding the words you find there is important to the successful delivery of your e-mails.

Social Networking

Don't miss out, read and download our totally free Nine Steps to Social Networking Success. Then watch our hour long presentation at YouTube on Social Networking. It, too, is totally free. Social networking professionals say that I'm crazy to give this material away for free. They tell me to capture your E-mail address and use it to market to you. Maybe someday, I'll do that, but not today. What do you think? Your opinion matters to me because being one of my readers makes you the most important person in the world. You opinion means everything here, let us hear from you. 

Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Are you a spammer? It's easier to be one than you might think. Here's how to find out.

Spam is junk e-mail. It might be more correct to say that it's designed to get you to divulge personal or financial information that can be used to access your financial accounts or steal your identity, to defraud you. Did you know that one successful e-mail in one-million is acceptable to a spammer? That gives you an idea of how much spam is sent.

To avoid being blacklisted, or appear to be a spammer, be careful of the words you use. The wrong word, or words, and your e-mail won't get past spam filters. It won't be delivered. For example, if you use the word, "Free!," your e-mail will likely not be delivered because a spam filter won't let it be delivered.

This link takes you to a extensive list of words associated with spam. We chose a few at random below.

• Your a Winner!
• Act Now!
• Offer
• Save up to
• Time limited
• No cost, No fees

Review the full list and be careful as you will rack up 'spam points' by using the words you find there. Using them too much will get you blacklisted. So, if you do a lot of e-mailing in your business, or use it as a marketing and sales tool, avoiding the words you find there is important to the successful delivery of your e-mails.

Social Networking

Don't miss out, read and download our totally free Nine Steps to Social Networking Success. Then watch our hour long presentation at YouTube on Social Networking. It, too, is totally free. Social networking professionals say that I'm crazy to give this material away for free. They tell me to capture your E-mail address and use it to market to you. Maybe someday, I'll do that, but not today. What do you think? Your opinion matters to me because being one of my readers makes you the most important person in the world. You opinion means everything here, let us hear from you. 

Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Are you a spammer? It's easier to be one than you might think. Here's how to find out.

Spam is junk e-mail. It might be more correct to say that it's designed to get you to divulge personal or financial information that can be used to access your financial accounts or steal your identity, to defraud you. Did you know that one successful e-mail in one-million is acceptable to a spammer? That gives you an idea of how much spam is sent.

To avoid being blacklisted, or appear to be a spammer, be careful of the words you use. The wrong word, or words, and your e-mail won't get past spam filters. It won't be delivered. For example, if you use the word, "Free!," your e-mail will likely not be delivered because a spam filter won't let it be delivered.

This link takes you to a extensive list of words associated with spam. We chose a few at random below.

• Your a Winner!
• Act Now!
• Offer
• Save up to
• Time limited
• No cost, No fees

Review the full list and be careful as you will rack up 'spam points' by using the words you find there. Using them too much will get you blacklisted. So, if you do a lot of e-mailing in your business, or use it as a marketing and sales tool, avoiding the words you find there is important to the successful delivery of your e-mails.

Social Networking

Don't miss out, read and download our totally free Nine Steps to Social Networking Success. Then watch our hour long presentation at YouTube on Social Networking. It, too, is totally free. Social networking professionals say that I'm crazy to give this material away for free. They tell me to capture your E-mail address and use it to market to you. Maybe someday, I'll do that, but not today. What do you think? Your opinion matters to me because being one of my readers makes you the most important person in the world. You opinion means everything here, let us hear from you. 

Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Are you a spammer? It's easier to be one than you might think. Here's how to find out.

Spam is junk e-mail. It might be more correct to say that it's designed to get you to divulge personal or financial information that can be used to access your financial accounts or steal your identity, to defraud you. Did you know that one successful e-mail in one-million is acceptable to a spammer? That gives you an idea of how much spam is sent.

To avoid being blacklisted, or appear to be a spammer, be careful of the words you use. The wrong word, or words, and your e-mail won't get past spam filters. It won't be delivered. For example, if you use the word, "Free!," your e-mail will likely not be delivered because a spam filter won't let it be delivered.

This link takes you to a extensive list of words associated with spam. We chose a few at random below.

• Your a Winner!
• Act Now!
• Offer
• Save up to
• Time limited
• No cost, No fees

Review the full list and be careful as you will rack up 'spam points' by using the words you find there. Using them too much will get you blacklisted. So, if you do a lot of e-mailing in your business, or use it as a marketing and sales tool, avoiding the words you find there is important to the successful delivery of your e-mails.

Social Networking

Don't miss out, read and download our totally free Nine Steps to Social Networking Success. Then watch our hour long presentation at YouTube on Social Networking. It, too, is totally free. Social networking professionals say that I'm crazy to give this material away for free. They tell me to capture your E-mail address and use it to market to you. Maybe someday, I'll do that, but not today. What do you think? Your opinion matters to me because being one of my readers makes you the most important person in the world. You opinion means everything here, let us hear from you. 

Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

A little sugar, for the Web master in you. A trick to make your Web site shine.

Many Web sites make the mistake of letting their copyright date get, well, out-of-date. Not good because it can make people wonder if you are still in business. And that, my friend, is one impression you never want to make, but what are you to do? 

A little script to the rescue.

Copy and paste this script into your Web page where you want this year's date to appear.

<script type="text/javascript"><!--
var d = new Date();
var curr_date = d.getDate();
var curr_year = d.getFullYear();
document.write(curr_year);
/* The last two lines above have
to placed on a single line */
//--></script>

If you look at the bottom of the main page at WebContentRx.biz you will see the current year. This script creates it.

A little sugar, for the Web master in you. A trick to make your Web site shine.

Many Web sites make the mistake of letting their copyright date get, well, out-of-date. Not good because it can make people wonder if you are still in business. And that, my friend, is one impression you never want to make, but what are you to do? 

A little script to the rescue.

Copy and paste this script into your Web page where you want this year's date to appear.

<script type="text/javascript"><!--
var d = new Date();
var curr_date = d.getDate();
var curr_year = d.getFullYear();
document.write(curr_year);
/* The last two lines above have
to placed on a single line */
//--></script>

If you look at the bottom of the main page at WebContentRx.biz you will see the current year. This script creates it.

A little sugar, for the Web master in you. A trick to make your Web site shine.

Many Web sites make the mistake of letting their copyright date get, well, out-of-date. Not good because it can make people wonder if you are still in business. And that, my friend, is one impression you never want to make, but what are you to do? 

A little script to the rescue.

Copy and paste this script into your Web page where you want this year's date to appear.

<script type="text/javascript"><!--
var d = new Date();
var curr_date = d.getDate();
var curr_year = d.getFullYear();
document.write(curr_year);
/* The last two lines above have
to placed on a single line */
//--></script>

If you look at the bottom of the main page at WebContentRx.biz you will see the current year. This script creates it.

A little sugar, for the Web master in you. A trick to make your Web site shine.

Many Web sites make the mistake of letting their copyright date get, well, out-of-date. Not good because it can make people wonder if you are still in business. And that, my friend, is one impression you never want to make, but what are you to do? 

A little script to the rescue.

Copy and paste this script into your Web page where you want this year's date to appear.

<script type="text/javascript"><!--
var d = new Date();
var curr_date = d.getDate();
var curr_year = d.getFullYear();
document.write(curr_year);
/* The last two lines above have
to placed on a single line */
//--></script>

If you look at the bottom of the main page at WebContentRx.biz you will see the current year. This script creates it.

Do you have a media kit? If not, let's create one. Here's what to include and how to use it.

Your media kit has only one purpose: to make it easy for writers, journalists, bloggers, and reporters to write about you in print or online.

How long does it take to create a media kit?

Tough to say exactly, but not long. You can put one together in a half-day from scratch, or tinker it together in a week. As you likely have pieces of it already, it may only take you only an hour or two.

What does a media kit contain?

• A Letter of Introduction.
• Information on you, your company, or the organization you represent.
• Product and service information including reviews, testimonials, and other positive customer feedback.
• Recent press releases, publications, articles, radio or television appearances, press coverage, links to podcasts, audio, or video.
• A sample news story. Don't hesitate to make this article a hypertext document by including links to your social networking campaign, blog, or Web site.
• FAQ, written for the needs of an editor, writer, blogger, or journalist.
• Current contact information for you, or your public relations person.

How to use your media kit

You may be asked to send it to someone, hence the need to have it in PDF format as that makes sending by e-mail quick and simple.

Perhaps, the best place for it is on your Web site. From there it can be accessed by anyone anywhere. Simply upload the PDF and link to it.

A media kit may be requested on very short notice. Take the time to create it, place it in any format that works for you and it will be ready when you need it. You won't be sorry.

Do you have a media kit? If not, let's create one. Here's what to include and how to use it.

Your media kit has only one purpose: to make it easy for writers, journalists, bloggers, and reporters to write about you in print or online.

How long does it take to create a media kit?

Tough to say exactly, but not long. You can put one together in a half-day from scratch, or tinker it together in a week. As you likely have pieces of it already, it may only take you only an hour or two.

What does a media kit contain?

• A Letter of Introduction.
• Information on you, your company, or the organization you represent.
• Product and service information including reviews, testimonials, and other positive customer feedback.
• Recent press releases, publications, articles, radio or television appearances, press coverage, links to podcasts, audio, or video.
• A sample news story. Don't hesitate to make this article a hypertext document by including links to your social networking campaign, blog, or Web site.
• FAQ, written for the needs of an editor, writer, blogger, or journalist.
• Current contact information for you, or your public relations person.

How to use your media kit

You may be asked to send it to someone, hence the need to have it in PDF format as that makes sending by e-mail quick and simple.

Perhaps, the best place for it is on your Web site. From there it can be accessed by anyone anywhere. Simply upload the PDF and link to it.

A media kit may be requested on very short notice. Take the time to create it, place it in any format that works for you and it will be ready when you need it. You won't be sorry.

Do you have a media kit? If not, let's create one. Here's what to include and how to use it.

Your media kit has only one purpose: to make it easy for writers, journalists, bloggers, and reporters to write about you in print or online.

How long does it take to create a media kit?

Tough to say exactly, but not long. You can put one together in a half-day from scratch, or tinker it together in a week. As you likely have pieces of it already, it may only take you only an hour or two.

What does a media kit contain?

• A Letter of Introduction.
• Information on you, your company, or the organization you represent.
• Product and service information including reviews, testimonials, and other positive customer feedback.
• Recent press releases, publications, articles, radio or television appearances, press coverage, links to podcasts, audio, or video.
• A sample news story. Don't hesitate to make this article a hypertext document by including links to your social networking campaign, blog, or Web site.
• FAQ, written for the needs of an editor, writer, blogger, or journalist.
• Current contact information for you, or your public relations person.

How to use your media kit

You may be asked to send it to someone, hence the need to have it in PDF format as that makes sending by e-mail quick and simple.

Perhaps, the best place for it is on your Web site. From there it can be accessed by anyone anywhere. Simply upload the PDF and link to it.

A media kit may be requested on very short notice. Take the time to create it, place it in any format that works for you and it will be ready when you need it. You won't be sorry.

Do you have a media kit? If not, let's create one. Here's what to include and how to use it.

Your media kit has only one purpose: to make it easy for writers, journalists, bloggers, and reporters to write about you in print or online.

How long does it take to create a media kit?

Tough to say exactly, but not long. You can put one together in a half-day from scratch, or tinker it together in a week. As you likely have pieces of it already, it may only take you only an hour or two.

What does a media kit contain?

• A Letter of Introduction.
• Information on you, your company, or the organization you represent.
• Product and service information including reviews, testimonials, and other positive customer feedback.
• Recent press releases, publications, articles, radio or television appearances, press coverage, links to podcasts, audio, or video.
• A sample news story. Don't hesitate to make this article a hypertext document by including links to your social networking campaign, blog, or Web site.
• FAQ, written for the needs of an editor, writer, blogger, or journalist.
• Current contact information for you, or your public relations person.

How to use your media kit

You may be asked to send it to someone, hence the need to have it in PDF format as that makes sending by e-mail quick and simple.

Perhaps, the best place for it is on your Web site. From there it can be accessed by anyone anywhere. Simply upload the PDF and link to it.

A media kit may be requested on very short notice. Take the time to create it, place it in any format that works for you and it will be ready when you need it. You won't be sorry.

Would you like to be a guest on a TV or radio show? Here's how and some tips as well.

There is little better for you than being on radio or television. Here are some of the things we learned from doing programs. Before you appear either on camera or behind the microphone be absolutely sure that you know what is going to be discussed.

How to become a guest

The radio show that I did in Middletown on WESU 88.1 FM was the result of a cold call. This show is business and finance oriented, a perfect fit for my business related book. How did I find about them. I stumbled over them online. Then some searching with Google and a phone call were all that was required.

To get booked, you will need to contact the show’s producer, that person is not necessarily the host. If you can’t find the producer’s name online, a phone call to the station’s general number will get you the name and contact information you’re looking for.

In general

• Arrive early, this is especially critical when doing a live program.
• If you have any doubts of what show will be talking about, ask specifically in advance.
• The viewer, or listener, knows nothing about you, or your work, so keep your comments general. Don't go prancing through the technical tulips because the audience won’t have a clue what you're talking about.
• Don’t worry about needing to talk for the entire show. A good interviewer will keep the conversation going with open ended questions.
• If you will be a call-in guest do not use a cell phone.
• Bring something to drink and a light jacket as some studios keep the air conditioning low.

TV

• Wear light colors.
• Request a DVD of your show.
• Men, if you are wearing a tie and jacket, pull the knot of your tie to your throat, and sit on your jacket so that it does not bunch up behind your neck.
• Bring a comb and check your hair before the show.

Radio

• Determine if the show is a round table discussion that you can participate in at any time, or if you will be a featured guest and must wait your turn before speaking.
• Keep background noise to a minimum. you may have a computer in front of you that is online. Use it to support the show's needs. this is not the time to check email or surf the net.

So, there it is. Now go line up a radio or TV show.

Would you like to be a guest on a TV or radio show? Here's how and some tips as well.

There is little better for you than being on radio or television. Here are some of the things we learned from doing programs. Before you appear either on camera or behind the microphone be absolutely sure that you know what is going to be discussed.

How to become a guest

The radio show that I did in Middletown on WESU 88.1 FM was the result of a cold call. This show is business and finance oriented, a perfect fit for my business related book. How did I find about them. I stumbled over them online. Then some searching with Google and a phone call were all that was required.

To get booked, you will need to contact the show’s producer, that person is not necessarily the host. If you can’t find the producer’s name online, a phone call to the station’s general number will get you the name and contact information you’re looking for.

In general

• Arrive early, this is especially critical when doing a live program.
• If you have any doubts of what show will be talking about, ask specifically in advance.
• The viewer, or listener, knows nothing about you, or your work, so keep your comments general. Don't go prancing through the technical tulips because the audience won’t have a clue what you're talking about.
• Don’t worry about needing to talk for the entire show. A good interviewer will keep the conversation going with open ended questions.
• If you will be a call-in guest do not use a cell phone.
• Bring something to drink and a light jacket as some studios keep the air conditioning low.

TV

• Wear light colors.
• Request a DVD of your show.
• Men, if you are wearing a tie and jacket, pull the knot of your tie to your throat, and sit on your jacket so that it does not bunch up behind your neck.
• Bring a comb and check your hair before the show.

Radio

• Determine if the show is a round table discussion that you can participate in at any time, or if you will be a featured guest and must wait your turn before speaking.
• Keep background noise to a minimum. you may have a computer in front of you that is online. Use it to support the show's needs. this is not the time to check email or surf the net.

So, there it is. Now go line up a radio or TV show.

Web content, like understanding, is a three edged sword. Learn to use it well because your competition is.

Parrain defines the situation precisely, "Words are like loaded pistols." And believe me, they are, and can be even more dangerous in the hands of a competent, knowledgeable wordsmith.

Words matter. Opinion matters. What you think, write, create and publish matters. It all matters. What matters even more is what people are caused to think. What opinions and beliefs your content creates and promulgates.

When people are killed for saying your words, put in prison for writing them. You can be sure that your content matters. Listen to what the media is saying, read their blogs, their newspaper columns. Look, intently, at the words they use. What do those words mean? Let's list some.

• Deficit spending. Burrow now pay later plus interest, but it does not sound like that. Does it? Why? The words are crafted to sound benign. That's why.
• Revenue enhancements. Increase taxes.
• Pay their fair share. Raise taxes on a particular group.
• Thermal event. Fire, as in, "Should the product have a thermal event." Meaning, of course, to catch on fire.
• I love you. Perhaps the most misused, influential, manipulative, meaningful three words in human history. They have forwarded many an agenda, and will continue to do so as long as there are people to speak them and people to listen.

Let's consider the worst possible case, propaganda. It's just words you say? Yes, but words intended to mislead you, control you. They can be written, spoken, presented in a video, on the news, in a book, a movie, a magazine. Doesn't matter. What matters is that they have a mission and that they are meticulously crafted to carry out that mission.

If I can make you think what I want you to think; to form and hold the opinions that I want you to form and hold. I'd say, that makes me the puppet master and you the puppet. I can confuse you, tell you half-truths, hide the truth, or spin the truth to fit any set of circumstances that promote my agenda.

You think you understand because that's what you're supposed to think. In the words of J. Michael Straczynski, creator of Babylon 5, "Understanding is a three edged sword: your side, their side, and the truth."

Content, too, is a three edged sword. It can tell your story, increase your business, put forth your mission, and enhance the activities of your organization. Done poorly, it won't even be read forcing you to suffer the consequences of benign neglect. Should content be used against you, it can destroy you and all that you hold dear. And, no, that is not an overstatement.

Content is no joke my friend. No joke at all. If you still think it is, read the above quote by Brice Parrain again.

Words. Content. Do you still think you don't have time to learn to do this right? I hope this convinces you to start on the road to using content to promote your business, your best interests, your point of view. If you don't, you are who the competition wants to compete with.

What we are saying is this: If you're not in the game you can't win, but you can lose.

So, when people tell me that they don't have time for content. It makes me wonder, just do they have time for?

Web content, like understanding, is a three edged sword. Learn to use it well because your competition is.

Parrain defines the situation precisely, "Words are like loaded pistols." And believe me, they are, and can be even more dangerous in the hands of a competent, knowledgeable wordsmith.

Words matter. Opinion matters. What you think, write, create and publish matters. It all matters. What matters even more is what people are caused to think. What opinions and beliefs your content creates and promulgates.

When people are killed for saying your words, put in prison for writing them. You can be sure that your content matters. Listen to what the media is saying, read their blogs, their newspaper columns. Look, intently, at the words they use. What do those words mean? Let's list some.

• Deficit spending. Burrow now pay later plus interest, but it does not sound like that. Does it? Why? The words are crafted to sound benign. That's why.
• Revenue enhancements. Increase taxes.
• Pay their fair share. Raise taxes on a particular group.
• Thermal event. Fire, as in, "Should the product have a thermal event." Meaning, of course, to catch on fire.
• I love you. Perhaps the most misused, influential, manipulative, meaningful three words in human history. They have forwarded many an agenda, and will continue to do so as long as there are people to speak them and people to listen.

Let's consider the worst possible case, propaganda. It's just words you say? Yes, but words intended to mislead you, control you. They can be written, spoken, presented in a video, on the news, in a book, a movie, a magazine. Doesn't matter. What matters is that they have a mission and that they are meticulously crafted to carry out that mission.

If I can make you think what I want you to think; to form and hold the opinions that I want you to form and hold. I'd say, that makes me the puppet master and you the puppet. I can confuse you, tell you half-truths, hide the truth, or spin the truth to fit any set of circumstances that promote my agenda.

You think you understand because that's what you're supposed to think. In the words of J. Michael Straczynski, creator of Babylon 5, "Understanding is a three edged sword: your side, their side, and the truth."

Content, too, is a three edged sword. It can tell your story, increase your business, put forth your mission, and enhance the activities of your organization. Done poorly, it won't even be read forcing you to suffer the consequences of benign neglect. Should content be used against you, it can destroy you and all that you hold dear. And, no, that is not an overstatement.

Content is no joke my friend. No joke at all. If you still think it is, read the above quote by Brice Parrain again.

Words. Content. Do you still think you don't have time to learn to do this right? I hope this convinces you to start on the road to using content to promote your business, your best interests, your point of view. If you don't, you are who the competition wants to compete with.

What we are saying is this: If you're not in the game you can't win, but you can lose.

So, when people tell me that they don't have time for content. It makes me wonder, just do they have time for?

Web content, like understanding, is a three edged sword. Learn to use it well because your competition is.

Parrain defines the situation precisely, "Words are like loaded pistols." And believe me, they are, and can be even more dangerous in the hands of a competent, knowledgeable wordsmith.

Words matter. Opinion matters. What you think, write, create and publish matters. It all matters. What matters even more is what people are caused to think. What opinions and beliefs your content creates and promulgates.

When people are killed for saying your words, put in prison for writing them. You can be sure that your content matters. Listen to what the media is saying, read their blogs, their newspaper columns. Look, intently, at the words they use. What do those words mean? Let's list some.

• Deficit spending. Burrow now pay later plus interest, but it does not sound like that. Does it? Why? The words are crafted to sound benign. That's why.
• Revenue enhancements. Increase taxes.
• Pay their fair share. Raise taxes on a particular group.
• Thermal event. Fire, as in, "Should the product have a thermal event." Meaning, of course, to catch on fire.
• I love you. Perhaps the most misused, influential, manipulative, meaningful three words in human history. They have forwarded many an agenda, and will continue to do so as long as there are people to speak them and people to listen.

Let's consider the worst possible case, propaganda. It's just words you say? Yes, but words intended to mislead you, control you. They can be written, spoken, presented in a video, on the news, in a book, a movie, a magazine. Doesn't matter. What matters is that they have a mission and that they are meticulously crafted to carry out that mission.

If I can make you think what I want you to think; to form and hold the opinions that I want you to form and hold. I'd say, that makes me the puppet master and you the puppet. I can confuse you, tell you half-truths, hide the truth, or spin the truth to fit any set of circumstances that promote my agenda.

You think you understand because that's what you're supposed to think. In the words of J. Michael Straczynski, creator of Babylon 5, "Understanding is a three edged sword: your side, their side, and the truth."

Content, too, is a three edged sword. It can tell your story, increase your business, put forth your mission, and enhance the activities of your organization. Done poorly, it won't even be read forcing you to suffer the consequences of benign neglect. Should content be used against you, it can destroy you and all that you hold dear. And, no, that is not an overstatement.

Content is no joke my friend. No joke at all. If you still think it is, read the above quote by Brice Parrain again.

Words. Content. Do you still think you don't have time to learn to do this right? I hope this convinces you to start on the road to using content to promote your business, your best interests, your point of view. If you don't, you are who the competition wants to compete with.

What we are saying is this: If you're not in the game you can't win, but you can lose.

So, when people tell me that they don't have time for content. It makes me wonder, just do they have time for?

Web content, like understanding, is a three edged sword. Learn to use it well because your competition is.

Parrain defines the situation precisely, "Words are like loaded pistols." And believe me, they are, and can be even more dangerous in the hands of a competent, knowledgeable wordsmith.

Words matter. Opinion matters. What you think, write, create and publish matters. It all matters. What matters even more is what people are caused to think. What opinions and beliefs your content creates and promulgates.

When people are killed for saying your words, put in prison for writing them. You can be sure that your content matters. Listen to what the media is saying, read their blogs, their newspaper columns. Look, intently, at the words they use. What do those words mean? Let's list some.

• Deficit spending. Burrow now pay later plus interest, but it does not sound like that. Does it? Why? The words are crafted to sound benign. That's why.
• Revenue enhancements. Increase taxes.
• Pay their fair share. Raise taxes on a particular group.
• Thermal event. Fire, as in, "Should the product have a thermal event." Meaning, of course, to catch on fire.
• I love you. Perhaps the most misused, influential, manipulative, meaningful three words in human history. They have forwarded many an agenda, and will continue to do so as long as there are people to speak them and people to listen.

Let's consider the worst possible case, propaganda. It's just words you say? Yes, but words intended to mislead you, control you. They can be written, spoken, presented in a video, on the news, in a book, a movie, a magazine. Doesn't matter. What matters is that they have a mission and that they are meticulously crafted to carry out that mission.

If I can make you think what I want you to think; to form and hold the opinions that I want you to form and hold. I'd say, that makes me the puppet master and you the puppet. I can confuse you, tell you half-truths, hide the truth, or spin the truth to fit any set of circumstances that promote my agenda.

You think you understand because that's what you're supposed to think. In the words of J. Michael Straczynski, creator of Babylon 5, "Understanding is a three edged sword: your side, their side, and the truth."

Content, too, is a three edged sword. It can tell your story, increase your business, put forth your mission, and enhance the activities of your organization. Done poorly, it won't even be read forcing you to suffer the consequences of benign neglect. Should content be used against you, it can destroy you and all that you hold dear. And, no, that is not an overstatement.

Content is no joke my friend. No joke at all. If you still think it is, read the above quote by Brice Parrain again.

Words. Content. Do you still think you don't have time to learn to do this right? I hope this convinces you to start on the road to using content to promote your business, your best interests, your point of view. If you don't, you are who the competition wants to compete with.

What we are saying is this: If you're not in the game you can't win, but you can lose.

So, when people tell me that they don't have time for content. It makes me wonder, just do they have time for?

Would you like to be a guest on a TV or radio show? Here's how and some tips as well.

There is little better for you than being on radio or television. Here are some of the things we learned from doing programs. Before you appear either on camera or behind the microphone be absolutely sure that you know what is going to be discussed.

How to become a guest

The radio show that I did in Middletown on WESU 88.1 FM was the result of a cold call. This show is business and finance oriented, a perfect fit for my business related book. How did I find about them. I stumbled over them online. Then some searching with Google and a phone call were all that was required.

To get booked, you will need to contact the show’s producer, that person is not necessarily the host. If you can’t find the producer’s name online, a phone call to the station’s general number will get you the name and contact information you’re looking for.

In general

• Arrive early, this is especially critical when doing a live program.
• If you have any doubts of what show will be talking about, ask specifically in advance.
• The viewer, or listener, knows nothing about you, or your work, so keep your comments general. Don't go prancing through the technical tulips because the audience won’t have a clue what you're talking about.
• Don’t worry about needing to talk for the entire show. A good interviewer will keep the conversation going with open ended questions.
• If you will be a call-in guest do not use a cell phone.
• Bring something to drink and a light jacket as some studios keep the air conditioning low.

TV

• Wear light colors.
• Request a DVD of your show.
• Men, if you are wearing a tie and jacket, pull the knot of your tie to your throat, and sit on your jacket so that it does not bunch up behind your neck.
• Bring a comb and check your hair before the show.

Radio

• Determine if the show is a round table discussion that you can participate in at any time, or if you will be a featured guest and must wait your turn before speaking.
• Keep background noise to a minimum. you may have a computer in front of you that is online. Use it to support the show's needs. this is not the time to check email or surf the net.

So, there it is. Now go line up a radio or TV show.

Would you like to be a guest on a TV or radio show? Here's how and some tips as well.

There is little better for you than being on radio or television. Here are some of the things we learned from doing programs. Before you appear either on camera or behind the microphone be absolutely sure that you know what is going to be discussed.

How to become a guest

The radio show that I did in Middletown on WESU 88.1 FM was the result of a cold call. This show is business and finance oriented, a perfect fit for my business related book. How did I find about them. I stumbled over them online. Then some searching with Google and a phone call were all that was required.

To get booked, you will need to contact the show’s producer, that person is not necessarily the host. If you can’t find the producer’s name online, a phone call to the station’s general number will get you the name and contact information you’re looking for.

In general

• Arrive early, this is especially critical when doing a live program.
• If you have any doubts of what show will be talking about, ask specifically in advance.
• The viewer, or listener, knows nothing about you, or your work, so keep your comments general. Don't go prancing through the technical tulips because the audience won’t have a clue what you're talking about.
• Don’t worry about needing to talk for the entire show. A good interviewer will keep the conversation going with open ended questions.
• If you will be a call-in guest do not use a cell phone.
• Bring something to drink and a light jacket as some studios keep the air conditioning low.

TV

• Wear light colors.
• Request a DVD of your show.
• Men, if you are wearing a tie and jacket, pull the knot of your tie to your throat, and sit on your jacket so that it does not bunch up behind your neck.
• Bring a comb and check your hair before the show.

Radio

• Determine if the show is a round table discussion that you can participate in at any time, or if you will be a featured guest and must wait your turn before speaking.
• Keep background noise to a minimum. you may have a computer in front of you that is online. Use it to support the show's needs. this is not the time to check email or surf the net.

So, there it is. Now go line up a radio or TV show.

Here’s how to write fluff, sound like a bureaucrat, and be sure that no one can understand what you write.

This next paragraps is pretty awful. It's designed to be awful and it is. Please, don't write like this. We do here only as an example.

In our continuing efforts to supply you with the finest in daily writing in this blog you may be sure that our blog posts relate to all manner of subjects of possible interest to you, our customers, clients, suppliers, and employees. We publish this blog on a daily basis.

The above is fluff. Did you notice the second sentence is redundant. You get lots of redundant garbage in fluff. What is fluff? Its junk that takes up space and provides nothing. Fluff is not worth the time it takes you to determine that it's trash. And that's not very long.

Actually, people do write that way for two excellent reasons.

1. They need to write a certain number of words, or a certain number of pages. After all, more is better, isn't it? No.
2. The author does not want you to understand what's being said. Don't laugh, that is a very real need because it allows the writer, the government, or an organization to claim that you were told and it's not their fault if you don't understand what they wrote. 

People who write like this for reason number two are far less than honest. To intentionally write so that people cannot understand places those authors among the worst on Earth. They are the ones in the corner room writing the weekly newsletter in Hell. You can be sure that they will do a good job.

No matter what your profession, there is no excuse for writing in such a grandiose, technical, or jargon filled manner. Unless, of course, you want to obscure your true meaning, or just take up space. The first case is called propaganda, the second is just innocent fluff. Be careful what you allow into your head when it's written by a skilled wordsmith with an agenda. Be very careful.

So, don't write fluff. Do write for ease of understanding using common words. When you write for the online world, write at an eighth grade level of comprehension. You've got a choice. Write tight, write for understanding, or its the corner room and the weekly newsletter. Up to you.