Whatever it is you do, find a way to give it away for free. give lectures, provide samples, speak at business groups, consult for free. Find a way to get into the groove of doing things for no money.
Sounds crazy. It's not. You use this as a loss leader. That's business speak for something sold at a low price to get people into the store. That's really what you're doing. You are becomming better known, gathering a following, getting knowledge of your professional skills and products out into the world.
Follow this up with a press release, use Facebook to notify your friends of the event. Do the same on LinkedIn, Manta, Referral Key. whatever sites or publicity functions you are using now, continue to use them.
The advertising and public relations you gain, the fun you will have are well worth the effort. Not to mention, that you will be exposing yourself to lots of additional customers, clients, buyers. So, you can also include the cost of what all that free advertising would have cost you as well.
Still think this is crazy? go to my YouTube page and see how many views my free lecture has gathered.
