Having your customers see you as an acknowledged expert in your field can only do your good. Of that there is no doubt. And your social networking campaign can establish you as an expert. Of that there is, also, no doubt. So, just how are you going to do this? There is more than one way, of course, but let's discuss using ...
Use Twitter and a Blog
These social networking tools are among the best that their are. Using them will not hurt you should you need to add other sites later. What you will do is link your Twitter account to your blog. You will blog daily, five days per week on topics of interest to your customers. You will Tweet as well, of course. In fact, you can send the titles of your blog posts to your Twitter account. Additional Tweets can be made at any time. You can Tweet four or five ties a day, if you wish.
You can Tweet from you computer, or another computer that is online. You can Tweet from your phone. Any phone that will send a text message can Tweet. You set this up in your Twitter account.
You're likely asking, "Is that it? This will make me an expert?"
"No." It won't make you an expert. It will allow you to show your customers that you are an expert. >All you need are two things.
- Expert knowledge of your field
- The ability to write tight, focused, blog posts and pertinent Tweets.
The quality of your content and how well it is written means everything. And we mean everything. If you have expert knowledge and write terribly. You won't be seen as an expert. Here the quality of your work is as important as the knowledge you show the world.
There is another reason we like to see people get started social networking with Twitter. It's 140 character limit is forgiving in that grammar errors are far less visible than on your blog. Also, people will find you on Twitter and then your blog. The reverse is also true.
Okay, the only last thing is this. Blog regularly and Tweet regularly. Keep it going. It will take time to develop a following. You can speed things up by notifying your customers of what you are doing. This works. It can work for you.
Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com
