I participated in a panel discussion Thursday, August18, 2011 at 675 Pike, a networking group held at The Hawthorn Inn, in Berlin, Connecticut. I was a last minute replacement for Suzi Craig, Director of Marketing at Fathom, as she was unwell. While I was pleased to speak, I was saddened that Suzi was not feeling well and hope that she recovers soon.
One of the topics we talked about was Facebook Impressions, so I thought a definition of what an impression is and what it's not might be helpful.
An impression is the number of times that your Facebook post appears on users browsers. Facebook says this, "These insights are aiming to help Page administrators understand more about the time of day, day of week, and type of content is most effective for delivering information to a fan base."
Here is a quote from from Facebook under the title of Introducing per post analytics for Pages.
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"... the number of impressions measures the number of times the post has been rendered on user’s browsers. These impressions can come from a user’s news feed, live feed, directly from the Page, or through the Fan Box widget. This includes instances of the post showing up below the fold."
Source Facebook.com.
Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com
