We've gotten questions on Facebook Fan Pages and how they differ from Groups.
- What is a Facebook Fan Page?
- Is a Fan Page for personal or business use?
- How can you set up a Facebook Fan Page?
- What is a Facebook Group and how does it differ from a Fan Page?
Think of a Facebook Fan Page as a mini-home page for your business or organization. This is not for personal use. Use a Fan Page for business, professional, or non-profit needs, but not for you and your friends.
A Fan Page allows you to grow as big as you want, a personal page does not, and to send updates to an unlimited number of people. This is a fantastic asset, that allows you to promote to a wide following. Further, a Fan Page allows you to keep the identity of the administrator hidden, if you wish. Of course, you can reveal who the administrator is, but the important thing is that a Fan Page is for a business or organization. It is the business or organization that is featured, not the person or persons who create and keep it up-to-date. This is an important distinction.
How to set up a Fan Page?
- Go to Facebook.com and follow the link titled, Create a Page for a celebrity, band, or business.
- Next, choose the link that applies to your needs, and complete the process.
- Upload your logo, photograph, or other graphic.
- Complete the information for your Fan Page. Do this fully.
- If you will use your Fan Page as a secondary Web site for your business, the tabs at the top of the page provide you with navigation.
- Don't neglect the sidebar. Anything that you can put in a tab, you can place in the sidebar.
- Post information here often often. do not think of this a one time job. Keep fresh content here.
- Link to your Fan Page from your Web site, blog, and other social networking sites. The name of the game in social networking is interconnecting everything.
- Send updates to your fans regularly. As we said above, the ability to stay in touch is important. Use it wisely. To relentlessly pound your fans with sales hype will only result in people leaving you. do stay in touch, but do not wear out your welcome.
- Facebook has applications you can add to your sidebar. Look through them and see if any of them make sense for you. Use them if they do.
Groups versus Fan Pages
Groups are built around small scale personal needs or causes. A Fan Page is better for brands, your business, bands, movies, or celebrities - professional reasons really. A Fan Page becomes a necessity when your personal page hits 5,000 followers because it can't grow any larger.
For more information see this article at Mashable. Facebook Pages vs Facebook Groups: What's the Difference?