Web Content and Social Networking Experts

What is a Facebook impression?

I participated in a panel discussion Thursday, August18, 2011 at 675 Pike, a networking group held at The Hawthorn Inn, in Berlin, Connecticut. I was a last minute replacement for Suzi Craig, Director of Marketing at Fathom, as she was unwell. While I was pleased to speak, I was saddened that Suzi was not feeling well and hope that she recovers soon.

One of the topics we talked about was Facebook Impressions, so I thought a definition of what an impression is and what it's not might be helpful.

An impression is the number of times that your Facebook post appears on users browsers. Facebook says this, "These insights are aiming to help Page administrators understand more about the time of day, day of week, and type of content is most effective for delivering information to a fan base."

Here is a quote from from Facebook under the title of Introducing per post analytics for Pages.

"... the number of impressions measures the number of times the post has been rendered on user’s browsers. These impressions can come from a user’s news feed, live feed, directly from the Page, or through the Fan Box widget. This includes instances of the post showing up below the fold."

Source Facebook.com.

Read the entire post here.

Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

What is a Facebook impression?

I participated in a panel discussion Thursday, August18, 2011 at 675 Pike, a networking group held at The Hawthorn Inn, in Berlin, Connecticut. I was a last minute replacement for Suzi Craig, Director of Marketing at Fathom, as she was unwell. While I was pleased to speak, I was saddened that Suzi was not feeling well and hope that she recovers soon.

One of the topics we talked about was Facebook Impressions, so I thought a definition of what an impression is and what it's not might be helpful.

An impression is the number of times that your Facebook post appears on users browsers. Facebook says this, "These insights are aiming to help Page administrators understand more about the time of day, day of week, and type of content is most effective for delivering information to a fan base."

Here is a quote from from Facebook under the title of Introducing per post analytics for Pages.

"... the number of impressions measures the number of times the post has been rendered on user’s browsers. These impressions can come from a user’s news feed, live feed, directly from the Page, or through the Fan Box widget. This includes instances of the post showing up below the fold."

Source Facebook.com.

Read the entire post here.

Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com

Your Web site is the crown jewel of your social networking campaign. Is it business ready? Want to find out?

 

• Is it simple?
• Is it easy to navigate?
• Is it pertinent to the needs of your customers? To their lives? Does it provide what business folks call, "Value added?" Not to you, not to your sales staff, or employees. To your customers. Don't know? Ask.

One of the most successful Web sites is the Drudge Report. It is not pretty. Yet Drudge has millions of unique visitors every month, drives twice traffic to news sites, top news sites, as Facebook, and seven times as much as Twitter. Why? Content. The content at The Drudge Report is superb, timely, targeted to the needs of the reader.

So, please don't be deceived. Content is king. Without superb content you have nothing. And, no matter what anyone tells you, flashing lights and whiz-bang technology mean nothing without superb content.

Give your customers what they want and lots of it on a regular schedule. And they will reward you with their patronage. Remember this, carve it on a rock somewhere, you are selling your social networking campaign for something more valuable than money; time. you can always get more money. You can't get more time.

Make the time your customers spend with your content very valuable. You are competing with everything from videos to family to games for time. Do that successfully and you're the egg that laid the golden goose. Perhaps that's the other way around? . Don't do that and your goose is cooked.

Your Web site is the crown jewel of your social networking campaign. Is it business ready? Want to find out?

 

• Is it simple?
• Is it easy to navigate?
• Is it pertinent to the needs of your customers? To their lives? Does it provide what business folks call, "Value added?" Not to you, not to your sales staff, or employees. To your customers. Don't know? Ask.

One of the most successful Web sites is the Drudge Report. It is not pretty. Yet Drudge has millions of unique visitors every month, drives twice traffic to news sites, top news sites, as Facebook, and seven times as much as Twitter. Why? Content. The content at The Drudge Report is superb, timely, targeted to the needs of the reader.

So, please don't be deceived. Content is king. Without superb content you have nothing. And, no matter what anyone tells you, flashing lights and whiz-bang technology mean nothing without superb content.

Give your customers what they want and lots of it on a regular schedule. And they will reward you with their patronage. Remember this, carve it on a rock somewhere, you are selling your social networking campaign for something more valuable than money; time. you can always get more money. You can't get more time.

Make the time your customers spend with your content very valuable. You are competing with everything from videos to family to games for time. Do that successfully and you're the egg that laid the golden goose. Perhaps that's the other way around? . Don't do that and your goose is cooked.

Your Web site is the crown jewel of your social networking campaign. Is it business ready? Want to find out?

 

• Is it simple?
• Is it easy to navigate?
• Is it pertinent to the needs of your customers? To their lives? Does it provide what business folks call, "Value added?" Not to you, not to your sales staff, or employees. To your customers. Don't know? Ask.

One of the most successful Web sites is the Drudge Report. It is not pretty. Yet Drudge has millions of unique visitors every month, drives twice traffic to news sites, top news sites, as Facebook, and seven times as much as Twitter. Why? Content. The content at The Drudge Report is superb, timely, targeted to the needs of the reader.

So, please don't be deceived. Content is king. Without superb content you have nothing. And, no matter what anyone tells you, flashing lights and whiz-bang technology mean nothing without superb content.

Give your customers what they want and lots of it on a regular schedule. And they will reward you with their patronage. Remember this, carve it on a rock somewhere, you are selling your social networking campaign for something more valuable than money; time. you can always get more money. You can't get more time.

Make the time your customers spend with your content very valuable. You are competing with everything from videos to family to games for time. Do that successfully and you're the egg that laid the golden goose. Perhaps that's the other way around? . Don't do that and your goose is cooked.

Your Web site is the crown jewel of your social networking campaign. Is it business ready? Want to find out?

 

• Is it simple?
• Is it easy to navigate?
• Is it pertinent to the needs of your customers? To their lives? Does it provide what business folks call, "Value added?" Not to you, not to your sales staff, or employees. To your customers. Don't know? Ask.

One of the most successful Web sites is the Drudge Report. It is not pretty. Yet Drudge has millions of unique visitors every month, drives twice traffic to news sites, top news sites, as Facebook, and seven times as much as Twitter. Why? Content. The content at The Drudge Report is superb, timely, targeted to the needs of the reader.

So, please don't be deceived. Content is king. Without superb content you have nothing. And, no matter what anyone tells you, flashing lights and whiz-bang technology mean nothing without superb content.

Give your customers what they want and lots of it on a regular schedule. And they will reward you with their patronage. Remember this, carve it on a rock somewhere, you are selling your social networking campaign for something more valuable than money; time. you can always get more money. You can't get more time.

Make the time your customers spend with your content very valuable. You are competing with everything from videos to family to games for time. Do that successfully and you're the egg that laid the golden goose. Perhaps that's the other way around? . Don't do that and your goose is cooked.

Use your browser's tab feature to see your social networking accounts at the same time, update your blog, and view your blog.

Okay, I know what you're saying. This is not a substitute for tools like Hoot Suite and Tweet Deck. You are so right. So, why are we even mentioning it? Thought you would never ask.

1. Not all social networking tools, TweetDeck, for example are Web based. to you that means when you are away from you computer, you can't access them because they exist on your computer.
2. You can update multiple social networking tools with different data, or the same data literally by cutting and pasting it into each tool.
3. You can include your blog in a tab. this is nice because most online tools won't read your blog.
4. When you close your browser, with all of the tabs still open, of course, and later reopen your browser all of your sites will reload. Oh, isn't that nice? Yes it is. Be sure to set up everything so that passwords and login data are saved. We have configured Opera (the browser) to do just that. We like it. We like it a lot. You see, we write our blog poses in the editor Edit Plus and spell check the post there. Then we copy and paste the blog post and its title into TypePad. By having everything open at the same time this is dirt simple.
5. When we open Opera, here is what loads automatically. Our Twitter account, our Facebook account, our blog's dashboard at TypePad, LinkedIn, and our blog as it appears to you.

This is not a high technology whiz bang super cool thing to do, but is is very useful with tools that you already have on all of your computers. It's useful, easily done, and will fit nicely into that little place in your mind where you store cool ways to do things. Keep it in mind. Might come in handy some day.

Use your browser's tab feature to see your social networking accounts at the same time, update your blog, and view your blog.

Okay, I know what you're saying. This is not a substitute for tools like Hoot Suite and Tweet Deck. You are so right. So, why are we even mentioning it? Thought you would never ask.

1. Not all social networking tools, TweetDeck, for example are Web based. to you that means when you are away from you computer, you can't access them because they exist on your computer.
2. You can update multiple social networking tools with different data, or the same data literally by cutting and pasting it into each tool.
3. You can include your blog in a tab. this is nice because most online tools won't read your blog.
4. When you close your browser, with all of the tabs still open, of course, and later reopen your browser all of your sites will reload. Oh, isn't that nice? Yes it is. Be sure to set up everything so that passwords and login data are saved. We have configured Opera (the browser) to do just that. We like it. We like it a lot. You see, we write our blog poses in the editor Edit Plus and spell check the post there. Then we copy and paste the blog post and its title into TypePad. By having everything open at the same time this is dirt simple.
5. When we open Opera, here is what loads automatically. Our Twitter account, our Facebook account, our blog's dashboard at TypePad, LinkedIn, and our blog as it appears to you.

This is not a high technology whiz bang super cool thing to do, but is is very useful with tools that you already have on all of your computers. It's useful, easily done, and will fit nicely into that little place in your mind where you store cool ways to do things. Keep it in mind. Might come in handy some day.

Use your browser's tab feature to see your social networking accounts at the same time, update your blog, and view your blog.

Okay, I know what you're saying. This is not a substitute for tools like Hoot Suite and Tweet Deck. You are so right. So, why are we even mentioning it? Thought you would never ask.

1. Not all social networking tools, TweetDeck, for example are Web based. to you that means when you are away from you computer, you can't access them because they exist on your computer.
2. You can update multiple social networking tools with different data, or the same data literally by cutting and pasting it into each tool.
3. You can include your blog in a tab. this is nice because most online tools won't read your blog.
4. When you close your browser, with all of the tabs still open, of course, and later reopen your browser all of your sites will reload. Oh, isn't that nice? Yes it is. Be sure to set up everything so that passwords and login data are saved. We have configured Opera (the browser) to do just that. We like it. We like it a lot. You see, we write our blog poses in the editor Edit Plus and spell check the post there. Then we copy and paste the blog post and its title into TypePad. By having everything open at the same time this is dirt simple.
5. When we open Opera, here is what loads automatically. Our Twitter account, our Facebook account, our blog's dashboard at TypePad, LinkedIn, and our blog as it appears to you.

This is not a high technology whiz bang super cool thing to do, but is is very useful with tools that you already have on all of your computers. It's useful, easily done, and will fit nicely into that little place in your mind where you store cool ways to do things. Keep it in mind. Might come in handy some day.

Use your browser's tab feature to see your social networking accounts at the same time, update your blog, and view your blog.

Okay, I know what you're saying. This is not a substitute for tools like Hoot Suite and Tweet Deck. You are so right. So, why are we even mentioning it? Thought you would never ask.

1. Not all social networking tools, TweetDeck, for example are Web based. to you that means when you are away from you computer, you can't access them because they exist on your computer.
2. You can update multiple social networking tools with different data, or the same data literally by cutting and pasting it into each tool.
3. You can include your blog in a tab. this is nice because most online tools won't read your blog.
4. When you close your browser, with all of the tabs still open, of course, and later reopen your browser all of your sites will reload. Oh, isn't that nice? Yes it is. Be sure to set up everything so that passwords and login data are saved. We have configured Opera (the browser) to do just that. We like it. We like it a lot. You see, we write our blog poses in the editor Edit Plus and spell check the post there. Then we copy and paste the blog post and its title into TypePad. By having everything open at the same time this is dirt simple.
5. When we open Opera, here is what loads automatically. Our Twitter account, our Facebook account, our blog's dashboard at TypePad, LinkedIn, and our blog as it appears to you.

This is not a high technology whiz bang super cool thing to do, but is is very useful with tools that you already have on all of your computers. It's useful, easily done, and will fit nicely into that little place in your mind where you store cool ways to do things. Keep it in mind. Might come in handy some day.

How you write the time of day can save time, money, and confusion. Here's how to do it right.

This sounds way to easy. Do you write, See you Wednesday at 9. When making an appointment?

Or do you write something like this? I will meet you at your office on Wednesday, August 17, 2011 at 9:00 a.m.

You can use 24 hour time if you wish. Like this: 09:00. However that may be confusing to some people. Writing the time like this: 9:00 a.m. (09:00) leaves no doubt. Some people like to use upper case, 9:00 A.M. Up to you. Don't leave out the periods because they are not optional. Why? They tell the reader that letters have been omitted. In this case a.m. (or A.M.) refers to the Latin, ante meridiem, or before noon.

For more on the proper form of writing see:

• The Chicago Manual of Style
• Associated Press Style Book
• The Elements of Style by William Strunk Jr. and E.B White. My copy is from 1979, yellowing, underlined, highlighted, and dog eared. I won't part with it.
• Technical Writing Principles, Strategies, and Readings by Diana C. Reep. Our is the 2003, Fifth Edition.

If you write, these books are necessary equipment. Buy them, keep them, read them.

Always write for clarity and ease of understanding. Using the complete date and time in your communications leaves no doubt. Best of all, should your E-mail, note, or memo turn up months later its creation date, and its importance, are easily determined. This is especially true in the business world, where a date and time stamp can save a great deal of confusion, time, and money.

We've seen this in person when restoring the electric distribution system after major storms. These events can last for last for days, maybe a week. In that situation, date and time stamping paperwork is incredibly important. People have wasted a lot of time running down problems that were repaired days before. Please, date and time stamp your communications. You will be glad you did, or sorry you didn't.

How you write the time of day can save time, money, and confusion. Here's how to do it right.

This sounds way to easy. Do you write, See you Wednesday at 9. When making an appointment?

Or do you write something like this? I will meet you at your office on Wednesday, August 17, 2011 at 9:00 a.m.

You can use 24 hour time if you wish. Like this: 09:00. However that may be confusing to some people. Writing the time like this: 9:00 a.m. (09:00) leaves no doubt. Some people like to use upper case, 9:00 A.M. Up to you. Don't leave out the periods because they are not optional. Why? They tell the reader that letters have been omitted. In this case a.m. (or A.M.) refers to the Latin, ante meridiem, or before noon.

For more on the proper form of writing see:

• The Chicago Manual of Style
• Associated Press Style Book
• The Elements of Style by William Strunk Jr. and E.B White. My copy is from 1979, yellowing, underlined, highlighted, and dog eared. I won't part with it.
• Technical Writing Principles, Strategies, and Readings by Diana C. Reep. Our is the 2003, Fifth Edition.

If you write, these books are necessary equipment. Buy them, keep them, read them.

Always write for clarity and ease of understanding. Using the complete date and time in your communications leaves no doubt. Best of all, should your E-mail, note, or memo turn up months later its creation date, and its importance, are easily determined. This is especially true in the business world, where a date and time stamp can save a great deal of confusion, time, and money.

We've seen this in person when restoring the electric distribution system after major storms. These events can last for last for days, maybe a week. In that situation, date and time stamping paperwork is incredibly important. People have wasted a lot of time running down problems that were repaired days before. Please, date and time stamp your communications. You will be glad you did, or sorry you didn't.

How you write the time of day can save time, money, and confusion. Here's how to do it right.

This sounds way to easy. Do you write, See you Wednesday at 9. When making an appointment?

Or do you write something like this? I will meet you at your office on Wednesday, August 17, 2011 at 9:00 a.m.

You can use 24 hour time if you wish. Like this: 09:00. However that may be confusing to some people. Writing the time like this: 9:00 a.m. (09:00) leaves no doubt. Some people like to use upper case, 9:00 A.M. Up to you. Don't leave out the periods because they are not optional. Why? They tell the reader that letters have been omitted. In this case a.m. (or A.M.) refers to the Latin, ante meridiem, or before noon.

For more on the proper form of writing see:

• The Chicago Manual of Style
• Associated Press Style Book
• The Elements of Style by William Strunk Jr. and E.B White. My copy is from 1979, yellowing, underlined, highlighted, and dog eared. I won't part with it.
• Technical Writing Principles, Strategies, and Readings by Diana C. Reep. Our is the 2003, Fifth Edition.

If you write, these books are necessary equipment. Buy them, keep them, read them.

Always write for clarity and ease of understanding. Using the complete date and time in your communications leaves no doubt. Best of all, should your E-mail, note, or memo turn up months later its creation date, and its importance, are easily determined. This is especially true in the business world, where a date and time stamp can save a great deal of confusion, time, and money.

We've seen this in person when restoring the electric distribution system after major storms. These events can last for last for days, maybe a week. In that situation, date and time stamping paperwork is incredibly important. People have wasted a lot of time running down problems that were repaired days before. Please, date and time stamp your communications. You will be glad you did, or sorry you didn't.

How you write the time of day can save time, money, and confusion. Here's how to do it right.

This sounds way to easy. Do you write, See you Wednesday at 9. When making an appointment?

Or do you write something like this? I will meet you at your office on Wednesday, August 17, 2011 at 9:00 a.m.

You can use 24 hour time if you wish. Like this: 09:00. However that may be confusing to some people. Writing the time like this: 9:00 a.m. (09:00) leaves no doubt. Some people like to use upper case, 9:00 A.M. Up to you. Don't leave out the periods because they are not optional. Why? They tell the reader that letters have been omitted. In this case a.m. (or A.M.) refers to the Latin, ante meridiem, or before noon.

For more on the proper form of writing see:

• The Chicago Manual of Style
• Associated Press Style Book
• The Elements of Style by William Strunk Jr. and E.B White. My copy is from 1979, yellowing, underlined, highlighted, and dog eared. I won't part with it.
• Technical Writing Principles, Strategies, and Readings by Diana C. Reep. Our is the 2003, Fifth Edition.

If you write, these books are necessary equipment. Buy them, keep them, read them.

Always write for clarity and ease of understanding. Using the complete date and time in your communications leaves no doubt. Best of all, should your E-mail, note, or memo turn up months later its creation date, and its importance, are easily determined. This is especially true in the business world, where a date and time stamp can save a great deal of confusion, time, and money.

We've seen this in person when restoring the electric distribution system after major storms. These events can last for last for days, maybe a week. In that situation, date and time stamping paperwork is incredibly important. People have wasted a lot of time running down problems that were repaired days before. Please, date and time stamp your communications. You will be glad you did, or sorry you didn't.

Want to get started social networking? Use Twitter, it's powerful and easy to use. Here's how.

We recommend starting with Twitter. Why?

1. Twitter takes only 140 characters.
2. You can Tweet, that means send content to Twitter, from a computer or any phone that will send a text message.
3. Twitter is very powerful. Very useful. It is one of the world's major social networking Web sites.
4. Twitter offers you many excellent tools. We are not going to discuss them here, not now. This is about getting started.

Okay, so that's how to begin. Lets go through this step by step. At the end of this post you will have a working Twitter account.

1. Go to the Twitter Web site by following this link. It will open an new window so you can follow this post and see Twitter at the same time. http://www.twitter.com
2. On the right of your screen, you will see, New to Twitter Join today! Fill out the three fields and click the Sign up button.
   Choose a Username that fits your business needs. You can choose to use your businesses name, if you wish.
   CAUTION: Record all data you enter when creating your account. Should you lose this information you will not be able to access your account.
3. Okay, you now have a working Twitter account.
4. Look for friends to follow. Follow people that make sense, the goal is not to have thousands of people you know not, but to have those who you know and who know you.
5. Tweet material of interest to your target audience. Link to your Web site and to other material on the net that is useful and pertinent.

All right, you're online at Twitter. Have your Web master place a link to your Twitter account on your Web site and link your Twitter account to your Web site. Do this by:

• In your Twitter account, click Profile, click Edit your profile.
• In the Web box enter the Web address of your Web site.
• Fill out the rest of the profile.

As we said above, this will be disagreed with. That's ;'t fine. Our goal is to provide you with a painless way to get started social networking with a powerful and easy to use tool. To us that means getting started with Twitter.

Got a question? Let us hear from you. Respond to any post on this blog and we will blog the answer to your question or concern.

Want to get started social networking? Use Twitter, it's powerful and easy to use. Here's how.

We recommend starting with Twitter. Why?

1. Twitter takes only 140 characters.
2. You can Tweet, that means send content to Twitter, from a computer or any phone that will send a text message.
3. Twitter is very powerful. Very useful. It is one of the world's major social networking Web sites.
4. Twitter offers you many excellent tools. We are not going to discuss them here, not now. This is about getting started.

Okay, so that's how to begin. Lets go through this step by step. At the end of this post you will have a working Twitter account.

1. Go to the Twitter Web site by following this link. It will open an new window so you can follow this post and see Twitter at the same time. http://www.twitter.com
2. On the right of your screen, you will see, New to Twitter Join today! Fill out the three fields and click the Sign up button.
   Choose a Username that fits your business needs. You can choose to use your businesses name, if you wish.
   CAUTION: Record all data you enter when creating your account. Should you lose this information you will not be able to access your account.
3. Okay, you now have a working Twitter account.
4. Look for friends to follow. Follow people that make sense, the goal is not to have thousands of people you know not, but to have those who you know and who know you.
5. Tweet material of interest to your target audience. Link to your Web site and to other material on the net that is useful and pertinent.

All right, you're online at Twitter. Have your Web master place a link to your Twitter account on your Web site and link your Twitter account to your Web site. Do this by:

• In your Twitter account, click Profile, click Edit your profile.
• In the Web box enter the Web address of your Web site.
• Fill out the rest of the profile.

As we said above, this will be disagreed with. That's ;'t fine. Our goal is to provide you with a painless way to get started social networking with a powerful and easy to use tool. To us that means getting started with Twitter.

Got a question? Let us hear from you. Respond to any post on this blog and we will blog the answer to your question or concern.

Want to get started social networking? Use Twitter, it's powerful and easy to use. Here's how.

We recommend starting with Twitter. Why?

1. Twitter takes only 140 characters.
2. You can Tweet, that means send content to Twitter, from a computer or any phone that will send a text message.
3. Twitter is very powerful. Very useful. It is one of the world's major social networking Web sites.
4. Twitter offers you many excellent tools. We are not going to discuss them here, not now. This is about getting started.

Okay, so that's how to begin. Lets go through this step by step. At the end of this post you will have a working Twitter account.

1. Go to the Twitter Web site by following this link. It will open an new window so you can follow this post and see Twitter at the same time. http://www.twitter.com
2. On the right of your screen, you will see, New to Twitter Join today! Fill out the three fields and click the Sign up button.
   Choose a Username that fits your business needs. You can choose to use your businesses name, if you wish.
   CAUTION: Record all data you enter when creating your account. Should you lose this information you will not be able to access your account.
3. Okay, you now have a working Twitter account.
4. Look for friends to follow. Follow people that make sense, the goal is not to have thousands of people you know not, but to have those who you know and who know you.
5. Tweet material of interest to your target audience. Link to your Web site and to other material on the net that is useful and pertinent.

All right, you're online at Twitter. Have your Web master place a link to your Twitter account on your Web site and link your Twitter account to your Web site. Do this by:

• In your Twitter account, click Profile, click Edit your profile.
• In the Web box enter the Web address of your Web site.
• Fill out the rest of the profile.

As we said above, this will be disagreed with. That's ;'t fine. Our goal is to provide you with a painless way to get started social networking with a powerful and easy to use tool. To us that means getting started with Twitter.

Got a question? Let us hear from you. Respond to any post on this blog and we will blog the answer to your question or concern.

Want to get started social networking? Use Twitter, it's powerful and easy to use. Here's how.

We recommend starting with Twitter. Why?

1. Twitter takes only 140 characters.
2. You can Tweet, that means send content to Twitter, from a computer or any phone that will send a text message.
3. Twitter is very powerful. Very useful. It is one of the world's major social networking Web sites.
4. Twitter offers you many excellent tools. We are not going to discuss them here, not now. This is about getting started.

Okay, so that's how to begin. Lets go through this step by step. At the end of this post you will have a working Twitter account.

1. Go to the Twitter Web site by following this link. It will open an new window so you can follow this post and see Twitter at the same time. http://www.twitter.com
2. On the right of your screen, you will see, New to Twitter Join today! Fill out the three fields and click the Sign up button.
   Choose a Username that fits your business needs. You can choose to use your businesses name, if you wish.
   CAUTION: Record all data you enter when creating your account. Should you lose this information you will not be able to access your account.
3. Okay, you now have a working Twitter account.
4. Look for friends to follow. Follow people that make sense, the goal is not to have thousands of people you know not, but to have those who you know and who know you.
5. Tweet material of interest to your target audience. Link to your Web site and to other material on the net that is useful and pertinent.

All right, you're online at Twitter. Have your Web master place a link to your Twitter account on your Web site and link your Twitter account to your Web site. Do this by:

• In your Twitter account, click Profile, click Edit your profile.
• In the Web box enter the Web address of your Web site.
• Fill out the rest of the profile.

As we said above, this will be disagreed with. That's ;'t fine. Our goal is to provide you with a painless way to get started social networking with a powerful and easy to use tool. To us that means getting started with Twitter.

Got a question? Let us hear from you. Respond to any post on this blog and we will blog the answer to your question or concern.

Five ways to screw up your social networking campaign.

Want to make a mess of our social networking campaign? You've come to the right place. Here's how to do just that.

1. Write for yourself, your sales staff, your engineers, and employees and not for your customers.
2. Use lots of jargon because your customers don't have a clue as to what it means.
3. Use lots of statistics. Statistics are deadly unless you tell the reader what those statistics mean to them in terms that they can understand. When you say that you retain 70% of your clients every year. What that tells me is that you lose 30% of your clients. that is not the message you had in mind was it? So, say that you retain 70% of your clients, and that it is one of the best retention rates in the industry. See the difference?
4. Don't proofread, use the spell checker in your computer. Read this sentence. Is it what you want your clients to read? It spell checks perfectly.
   • "You bill receive your order on rime."
5. Use lots of graphics and pictures without any explanation. Add them here, there, everywhere and don't tell anyone why you included them. People hate seeing images, graphs, pictures without explanation. Never include images of any kind without explanation of why it's there, what it shows, and why it is important to your audience.

Well, there they are. Please do not do any of them.

Five ways to screw up your social networking campaign.

Want to make a mess of our social networking campaign? You've come to the right place. Here's how to do just that.

1. Write for yourself, your sales staff, your engineers, and employees and not for your customers.
2. Use lots of jargon because your customers don't have a clue as to what it means.
3. Use lots of statistics. Statistics are deadly unless you tell the reader what those statistics mean to them in terms that they can understand. When you say that you retain 70% of your clients every year. What that tells me is that you lose 30% of your clients. that is not the message you had in mind was it? So, say that you retain 70% of your clients, and that it is one of the best retention rates in the industry. See the difference?
4. Don't proofread, use the spell checker in your computer. Read this sentence. Is it what you want your clients to read? It spell checks perfectly.
   • "You bill receive your order on rime."
5. Use lots of graphics and pictures without any explanation. Add them here, there, everywhere and don't tell anyone why you included them. People hate seeing images, graphs, pictures without explanation. Never include images of any kind without explanation of why it's there, what it shows, and why it is important to your audience.

Well, there they are. Please do not do any of them.

Five ways to screw up your social networking campaign.

Want to make a mess of our social networking campaign? You've come to the right place. Here's how to do just that.

1. Write for yourself, your sales staff, your engineers, and employees and not for your customers.
2. Use lots of jargon because your customers don't have a clue as to what it means.
3. Use lots of statistics. Statistics are deadly unless you tell the reader what those statistics mean to them in terms that they can understand. When you say that you retain 70% of your clients every year. What that tells me is that you lose 30% of your clients. that is not the message you had in mind was it? So, say that you retain 70% of your clients, and that it is one of the best retention rates in the industry. See the difference?
4. Don't proofread, use the spell checker in your computer. Read this sentence. Is it what you want your clients to read? It spell checks perfectly.
   • "You bill receive your order on rime."
5. Use lots of graphics and pictures without any explanation. Add them here, there, everywhere and don't tell anyone why you included them. People hate seeing images, graphs, pictures without explanation. Never include images of any kind without explanation of why it's there, what it shows, and why it is important to your audience.

Well, there they are. Please do not do any of them.

Five ways to screw up your social networking campaign.

Want to make a mess of our social networking campaign? You've come to the right place. Here's how to do just that.

1. Write for yourself, your sales staff, your engineers, and employees and not for your customers.
2. Use lots of jargon because your customers don't have a clue as to what it means.
3. Use lots of statistics. Statistics are deadly unless you tell the reader what those statistics mean to them in terms that they can understand. When you say that you retain 70% of your clients every year. What that tells me is that you lose 30% of your clients. that is not the message you had in mind was it? So, say that you retain 70% of your clients, and that it is one of the best retention rates in the industry. See the difference?
4. Don't proofread, use the spell checker in your computer. Read this sentence. Is it what you want your clients to read? It spell checks perfectly.
   • "You bill receive your order on rime."
5. Use lots of graphics and pictures without any explanation. Add them here, there, everywhere and don't tell anyone why you included them. People hate seeing images, graphs, pictures without explanation. Never include images of any kind without explanation of why it's there, what it shows, and why it is important to your audience.

Well, there they are. Please do not do any of them.

Social networking is speaking. Speak with authority and you will be the authority people speak about.

Social networking is social. That means you will be speaking to people every day, making proposals, teaching, and working with employees. how you speak is important to your success. If you are uncomfortable, it comes across in the tone of your voice and in the words you use. Make no mistake. your speaking skills can sink you and your company.

Okay, so you're social networking your company, but more is required. What? Face to face communications. Public speaking. Meeting people and presenting proposals. Teaching a class or training on your products and services. No matter how you cut it or call it, it's face to face talking.

Your voice matters. your tone of voice. Your confidence. Ah confidence, that puts the authority of the expert in your voice. Speak this way in your videos and podcasts, when you are on the radio and television.

There is no need for this, join Toastmasters and improve your skills.Don't stay away because you don't speak well. Getting better is the whole point. Just last week, at a networking group a man presented in a way that could have been much better. He was new to talking to a group, and I was reminded of my first attempts at public speaking. My skills were terrible. It was not pretty watching him as he read, word for word, from four yellow lines pages.

Please do not think that your social networking activities all take place at a keyboard. The most assuredly do not. Your public presence and speaking skills will bear directly on your success.

Social networking is speaking. Speak with authority and you will be the authority people speak about.

Social networking is social. That means you will be speaking to people every day, making proposals, teaching, and working with employees. how you speak is important to your success. If you are uncomfortable, it comes across in the tone of your voice and in the words you use. Make no mistake. your speaking skills can sink you and your company.

Okay, so you're social networking your company, but more is required. What? Face to face communications. Public speaking. Meeting people and presenting proposals. Teaching a class or training on your products and services. No matter how you cut it or call it, it's face to face talking.

Your voice matters. your tone of voice. Your confidence. Ah confidence, that puts the authority of the expert in your voice. Speak this way in your videos and podcasts, when you are on the radio and television.

There is no need for this, join Toastmasters and improve your skills.Don't stay away because you don't speak well. Getting better is the whole point. Just last week, at a networking group a man presented in a way that could have been much better. He was new to talking to a group, and I was reminded of my first attempts at public speaking. My skills were terrible. It was not pretty watching him as he read, word for word, from four yellow lines pages.

Please do not think that your social networking activities all take place at a keyboard. The most assuredly do not. Your public presence and speaking skills will bear directly on your success.

Social networking is speaking. Speak with authority and you will be the authority people speak about.

Social networking is social. That means you will be speaking to people every day, making proposals, teaching, and working with employees. how you speak is important to your success. If you are uncomfortable, it comes across in the tone of your voice and in the words you use. Make no mistake. your speaking skills can sink you and your company.

Okay, so you're social networking your company, but more is required. What? Face to face communications. Public speaking. Meeting people and presenting proposals. Teaching a class or training on your products and services. No matter how you cut it or call it, it's face to face talking.

Your voice matters. your tone of voice. Your confidence. Ah confidence, that puts the authority of the expert in your voice. Speak this way in your videos and podcasts, when you are on the radio and television.

There is no need for this, join Toastmasters and improve your skills.Don't stay away because you don't speak well. Getting better is the whole point. Just last week, at a networking group a man presented in a way that could have been much better. He was new to talking to a group, and I was reminded of my first attempts at public speaking. My skills were terrible. It was not pretty watching him as he read, word for word, from four yellow lines pages.

Please do not think that your social networking activities all take place at a keyboard. The most assuredly do not. Your public presence and speaking skills will bear directly on your success.

Social networking is speaking. Speak with authority and you will be the authority people speak about.

Social networking is social. That means you will be speaking to people every day, making proposals, teaching, and working with employees. how you speak is important to your success. If you are uncomfortable, it comes across in the tone of your voice and in the words you use. Make no mistake. your speaking skills can sink you and your company.

Okay, so you're social networking your company, but more is required. What? Face to face communications. Public speaking. Meeting people and presenting proposals. Teaching a class or training on your products and services. No matter how you cut it or call it, it's face to face talking.

Your voice matters. your tone of voice. Your confidence. Ah confidence, that puts the authority of the expert in your voice. Speak this way in your videos and podcasts, when you are on the radio and television.

There is no need for this, join Toastmasters and improve your skills.Don't stay away because you don't speak well. Getting better is the whole point. Just last week, at a networking group a man presented in a way that could have been much better. He was new to talking to a group, and I was reminded of my first attempts at public speaking. My skills were terrible. It was not pretty watching him as he read, word for word, from four yellow lines pages.

Please do not think that your social networking activities all take place at a keyboard. The most assuredly do not. Your public presence and speaking skills will bear directly on your success.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.

Need to get more writing, blogging, work done? Is your productivity lousy? Here's a hot fix.

Here is a simple and very effective way to become more productive. Cost? Nothing. This works, we know because we use it every day. With this simple technique we are getting everything completed and are keeping track of what needs to be followed up. This system is good stuff. Here's all you do.

• Open your favorite wordprocessor, or use a pad of paper.
• Save a file named Weekly Schedule, or title your pad.
• Type in the days of the Week
• Under each day start a numbered list. Every day gets it's own list starting with one.
• Now, list the three most important things you need to accomplish. Now do them.

The first three things you write down are the most important to your success. Do them every day. This is a 'get it done' tool and, make no mistake, using it will get things accomplished. Better than that, seeing what's to be done keeps you going and motivated.

Don't hesitate to list more than three things. The first three are what's critical. Our list goes to six or eight routinely. And they all are being accomplished, or addressed. Definitely being moved forward.

When follow up is needed, simply move the item to the day you want to follow up on that project. When you need to move something to next week, just begin that days listing and place the item there. Add notes, if you wish.

This is a simple elegant solution that will make you more productive. This is so simple that you are likely tempted to think it can possibly work, but it does. Try it for yourself. you have nothing to lose.

This is a simple fix to a real problem. It works because it's simple.