We've blogged on games before (see August 9, 2011), but none as popular as Angry Birds. This game can be found from Helsinki to the Amazon forest, on mobile phones, and the Web. By the way, it really was seen being played by two children in loincloths in Peru's Yagua Tribe somewhere in the Amazon according to the article "Audacious Birds" in the July 118, 2011 Forbes magazine. Not bad.
Created by Finnish developer Peter Vesterbacka, this game is proof positive that games are a real part of the social networking landscape. His company grossed $20 million in the first three months, so they're making money. That make them the real deal, in our estimation. They are not some money losing fad. Peter's success did not happen overnight, it took him eight years and 51 tries before Angry Birds laid its golden egg. The brand is now known worldwide. One billion downloads are estimated by the end of 2012.
We do not expect you to become a game developer, but you can use games to increase the 'fun factor' of your social networking campaign. And that, my friend, is a good thing. A very good thing.
In out August 9, 2011 post we mentioned two of our favorite games, The Treb Challenge and The Brain Strainer. These games are on the GlobalSpec Web site. They are an engineering company and their games are great fun. I particularly like the Treb Challenge.
So, if you find a game you like, ask your customers if they like it too. If they do, add it to your social networking campaign. You'll be glad you did because anything that keeps the most important people in your world, your customers, coming back is a good thing. Even better, they will tell their friends and their friends may then become your friends. That is the whole point of social networking.
Wayne English
Web Content Rx
blog.WebContentRx.biz
WebContentRx.biz
Social Networking Initiative.com
