Sure you've got a Web page, a Twitter account, your on Facebook, LinkedIn, and you have a blog. You're doing great. Aren't you? Let's find out.
- Do you have your company name on each site?
- Do all of your sites point to your Web page?
- Do you blog and Tweet regularly?
- Does your Web page link to each of your social sites? There are small graphics you can find online to make this obvious.
- Do you mention your Web and social sites in your blog, a newsletter, your business card, in your advertising? You should.
- Take a look at your business card. Take a good look does it present everything a client needs in an easily read manner? If not fix it. More on your card in a future post.
The name of the game here is to do all you can to promote your online activities in concert with your personal appearances, newsletter, and other activities.
For example, should you appear as a guest on radio or TV mention your Web site because it links to everything else. Do you run an over the counter business? Place in insert in the customer's bag that lists your social networking sites and what can be found there. Use online coupons to drive traffic to your Web page. These simple things can drive a great deal of traffic your way.
Integrated marketing is powerful. Use all of your online and offline tools and activities to support each other. Integrated marketing is your for the asking. Use it.
