My Aunt Laura used to say, "It's not what you know, it's who you know." In her world, knowing the right people could open doors, provide opportunity, get you a job. Sound familiar?
In the days before social networking she was right. Today, networking more important than ever. Knowing people is key. With the success of social networking. I guess you could say that some things never change. Well, that's not quite right. Rather let's say some things get modified to suit conditions.
Let's rephrase Auntie's thought a little to bring it into the 21st century. How's this sound?
"It's not who you know, it's who knows of you."
Expertise will never go out of style. The online world is the perfect place to showcase your expertise and to become widely known in the right circles. What are the right circles? Those that include you products, services, customers, clients, employees, bankers, and financiers.
In the social networked world being known; having people know of you means everything. As does knowing your field, displaying naked competence, being very good at what you do; phrase however you want. The combination of competence and being known for being good, reliable, honest are unbeatable.
Today, social networking tools can do all of these things for you. Use them.
