Look at your social networking campaign as an inclusive activity that touches every facet of your business, organization, or career. Integrate it into your online activities and offline activities. Be sure that everything you do works to accomplish your gaols, and that you goals and activities enhance each other. Whenever you can market to those who do business with you and and to anyone who can refer business to you.
Offline activities can include what you see below. Don't hesitate to use things that are not here. When you find good things, don't keep them to yourself. The strength in social networking is to enrich others, not do deny them.
Her are some thing you can do offline. This is not everything, just some suggestions. Take every opportunity to get together with your customers, and potential customers.
- Attend conferences in your field and those of your audience.
- Join industry groups where your target market can be found, your local Chamber of Commerce, networking groups, and business groups.
- Make your social networking campaign a problem solving machine and market it as such.
- Engage your employees in your social networking campaign. Publish a social networking policy that tells your people what they can do, not what they can't do.
- Establish yourself as an expert by using Twitter and a blog.
- Give a free seminar at your place of business and promote it online and with a press release.
- To increase your speaking skills join Toastmasters.
- Newsletter. Consider using a newsletter. Send it to your audience at least four times per year. Make it fun and interesting with: trivia, winter driving tips, a crossword puzzle, Windows and Mac tips, reports on new technologies and new products with links to independent reviews, gift ideas, etceteras. Don't use your newsletter for marketing, or selling. The operative word in newsletter - is news.
- Publish articles in industry magazines, newsletters, and blogs.
- Send hand written, and hand addressed, Christmas cards to your audience.
- Speak at networking and industry events.
- Subscribe to industry magazines, blogs, and newsletters. Send links on pertinent material to your audience. Don’t throw away old print magazines, cut them up and send the articles to your audience.
- Throw a party. This is no joke. Do not minimize what a party can do for your bottom line. Invite everybody. Have fun while you strengthen relationships and sign up clients for additional work. There is documented proof that this has saved companies from going out of business. Getting together socially is powerful. Socially? Social networking. See the parallel?
- Write Ten Terrific Tips and publish them on your blog, Facebook, your Web site, Tweet them, and give them away at speaking events.
