In Step 3, we talked about market research and how to determine what content people want to see in your social media campaign.
Choose Web site(s) (Twitter, a blog, YouTube, Facebook etceteras) that fit your needs, and create your accounts. Use names for your accounts that are as close to your business needs as possible. Record all account names, log on ids, and passwords. Should you lose your logon identification and passwords your sites may become inaccessible.
If you feel that you will want to uses sites in the future, go ahead and create accounts there now. This will protect the names of those accounts. This is especially important because just because an account name is available now is no guarantee it will be available next week, next year, or tomorrow. Losing an account name that reflects your business needs is not a good thing. Sure, someone may be willing to sell you a name, but don't bet on it. Would you sell an account to your competition?
There are people out there who do buy domain names, Web addresses, of businesses and just wait for those businesses to need that domain name. So, be warned, it is not a good idea to wait too long. Actual Web site domain names will cost you a few bucks to own. For social networking sites, at least right now, June 2011, they are available free of charge.
One last thing, buy your Web addresses yourself. That way you own them. We do not recommend buying Web addressees from anyone who does not register them in your name. If you won't be billed every year, or two, or five for a Web address it is not in your name. Beware.
