PepsiCo first hit our social networking radar last year when researching our book on social networking. What hit was the fact that they (PepsiCo) did not advertise at the 2010 Super Bowl, breaking a long tradition of advertising at the most watched football game on the planet.
Rather, PepsiCo opted for a 20 million dollar social networking campaign. They have not stopped there. They havent even slowed down.
Consider this, it is from a story we found on Google News, PepsiCo is:
- Using vending machines as social networking platforms that will allow you to send a text message, record a video, or buy a drink for some one anywhere in the world. How? The person you buy the drink for receives a code, which is used to download the drink. <grin> That's a joke. The code is then exchanged for the drink.
- Talking to Twitter and Facebook to introduce even services on their social networking platform.
