What do you do when your content needs to serve the needs of two different groups of users? Let’s say that you have been asked to write content for a new video game that will be release next year. Only one problem, you are told that you need to write for the high end rabid gamer and for mon, dat, sister, brother, grandma, and uncles and aunts, as well. Why? Gifts. The game will be released in October just in time for the Christmas rush.
So, what do you do?
Your first paragraph is short and written for the novice. And then the remainder of your sales content can be devoted to the gamers using their language, jargon, and material that is meaningful to them. But, the first paragraph is for mom and pop, grandma, and Uncle Ed. People who know nothing about gaming, but do know what game that they want to buy as a gift. That paragraph might go something like this:
MegaFictionalGamers latest game Fiction, is in stores now, October 1, 20101. The ultimate in computer gaming it will run on Windows Personal computers, or on Macs. You will need a late model computer with at least four (4) gigabytes of Random Access Memory (RAM), a video board with 512 megabytes of on-board memory, and at least 10 gigabytes of free space on your hard drive. The cost will be about one-hundred dollars, street price. Follow this link to order yours today.
Why the complete date? Material on the Web can stay there for years, this way in a few years when the next version is release, customers will not accidentally order something that is no longer being sold.
The technical specs for the computer can’t be made simple down and should not be, so I write that you need a late model computer. Is it the best description? No, of course not, but those who know their gamer relative can be sure that he or her as a powerful computer. So, the game is likely to run and they will buy the product, which is your goal.
