Web Content and Social Networking Experts

When your content must reach the novice and the expert

    What do you do when your content needs to serve the needs of two different groups of users? Let’s say that you have been asked to write content for a new video game that will be release next year. Only one problem, you are told that you need to write for the high end rabid gamer and for mon, dat, sister, brother, grandma, and uncles and aunts, as well. Why? Gifts. The game will be released in October just in time for the Christmas rush.

So, what do you do?

    Your first paragraph is short and written for the novice. And then the remainder of your sales content can be devoted to the gamers using their language, jargon, and material that is meaningful to them. But, the first paragraph is for mom and pop, grandma, and Uncle Ed. People who know nothing about gaming, but do know what game that they want to buy as a gift. That paragraph might go something like this:

    MegaFictionalGamers latest game Fiction, is in stores now, October 1, 2010¹. The ultimate in computer gaming it will run on Windows Personal computers, or on Macs. You will need a late model computer with at least four (4) gigabytes of Random Access Memory (RAM), a video board with 512 megabytes of on-board memory, and at least 10 gigabytes of free space on your hard drive. The cost will be about one-hundred dollars, street price. Follow this link to order yours today.

    Why the complete date? Material on the Web can stay there for years, this way in a few years when the next version is release, customers will not accidentally order something that is no longer being sold.

    The technical specs for the computer can’t be made simple down and should not be, so I write that you need a late model computer. Is it the best description? No, of course not, but those who know their gamer relative can be sure that he or her as a powerful computer. So, the game is likely to run and they will buy the product, which is your goal.

When your content must reach the novice and the expert

    What do you do when your content needs to serve the needs of two different groups of users? Let’s say that you have been asked to write content for a new video game that will be release next year. Only one problem, you are told that you need to write for the high end rabid gamer and for mon, dat, sister, brother, grandma, and uncles and aunts, as well. Why? Gifts. The game will be released in October just in time for the Christmas rush.

So, what do you do?

    Your first paragraph is short and written for the novice. And then the remainder of your sales content can be devoted to the gamers using their language, jargon, and material that is meaningful to them. But, the first paragraph is for mom and pop, grandma, and Uncle Ed. People who know nothing about gaming, but do know what game that they want to buy as a gift. That paragraph might go something like this:

    MegaFictionalGamers latest game Fiction, is in stores now, October 1, 2010¹. The ultimate in computer gaming it will run on Windows Personal computers, or on Macs. You will need a late model computer with at least four (4) gigabytes of Random Access Memory (RAM), a video board with 512 megabytes of on-board memory, and at least 10 gigabytes of free space on your hard drive. The cost will be about one-hundred dollars, street price. Follow this link to order yours today.

    Why the complete date? Material on the Web can stay there for years, this way in a few years when the next version is release, customers will not accidentally order something that is no longer being sold.

    The technical specs for the computer can’t be made simple down and should not be, so I write that you need a late model computer. Is it the best description? No, of course not, but those who know their gamer relative can be sure that he or her as a powerful computer. So, the game is likely to run and they will buy the product, which is your goal.

When your content must reach the novice and the expert

    What do you do when your content needs to serve the needs of two different groups of users? Let’s say that you have been asked to write content for a new video game that will be release next year. Only one problem, you are told that you need to write for the high end rabid gamer and for mon, dat, sister, brother, grandma, and uncles and aunts, as well. Why? Gifts. The game will be released in October just in time for the Christmas rush.

So, what do you do?

    Your first paragraph is short and written for the novice. And then the remainder of your sales content can be devoted to the gamers using their language, jargon, and material that is meaningful to them. But, the first paragraph is for mom and pop, grandma, and Uncle Ed. People who know nothing about gaming, but do know what game that they want to buy as a gift. That paragraph might go something like this:

    MegaFictionalGamers latest game Fiction, is in stores now, October 1, 2010¹. The ultimate in computer gaming it will run on Windows Personal computers, or on Macs. You will need a late model computer with at least four (4) gigabytes of Random Access Memory (RAM), a video board with 512 megabytes of on-board memory, and at least 10 gigabytes of free space on your hard drive. The cost will be about one-hundred dollars, street price. Follow this link to order yours today.

    Why the complete date? Material on the Web can stay there for years, this way in a few years when the next version is release, customers will not accidentally order something that is no longer being sold.

    The technical specs for the computer can’t be made simple down and should not be, so I write that you need a late model computer. Is it the best description? No, of course not, but those who know their gamer relative can be sure that he or her as a powerful computer. So, the game is likely to run and they will buy the product, which is your goal.

When your content must reach the novice and the expert

    What do you do when your content needs to serve the needs of two different groups of users? Let’s say that you have been asked to write content for a new video game that will be release next year. Only one problem, you are told that you need to write for the high end rabid gamer and for mon, dat, sister, brother, grandma, and uncles and aunts, as well. Why? Gifts. The game will be released in October just in time for the Christmas rush.

So, what do you do?

    Your first paragraph is short and written for the novice. And then the remainder of your sales content can be devoted to the gamers using their language, jargon, and material that is meaningful to them. But, the first paragraph is for mom and pop, grandma, and Uncle Ed. People who know nothing about gaming, but do know what game that they want to buy as a gift. That paragraph might go something like this:

    MegaFictionalGamers latest game Fiction, is in stores now, October 1, 2010¹. The ultimate in computer gaming it will run on Windows Personal computers, or on Macs. You will need a late model computer with at least four (4) gigabytes of Random Access Memory (RAM), a video board with 512 megabytes of on-board memory, and at least 10 gigabytes of free space on your hard drive. The cost will be about one-hundred dollars, street price. Follow this link to order yours today.

    Why the complete date? Material on the Web can stay there for years, this way in a few years when the next version is release, customers will not accidentally order something that is no longer being sold.

    The technical specs for the computer can’t be made simple down and should not be, so I write that you need a late model computer. Is it the best description? No, of course not, but those who know their gamer relative can be sure that he or her as a powerful computer. So, the game is likely to run and they will buy the product, which is your goal.

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.

 

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.

 

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.

 

Writing for a political candidate.

    When you are writing to get your candidate elected there are only three classes of people in your world.

1. People who will vote for the candidate no matter what.
2. People who will never vote for the candidate.
3. People who have not made up their mind.

    So, you have only those in number three that are able to be swayed. Numbers one and two have already made up their minds. To find what number three cares about you will need to do some research. In the business world this is called market research. In politics it is called demographics.

    You are literally going to determine what men and women in various age groups care about. This means finding the hot-button issues and what your constituents think about those issues. It is now your job, we are assuming that you are the writer, to convey your candidate’s opinion and position on these issues in such a way that the undecided voters are persuaded to vote for your candidate.

 

Are you solving 21st century problems with 1960s technology?

A few days ago I was talking to an old friend of mine who was concerned for the future of her son’s business. A single client is providing 60 or 70 percent of the total income. This is good and potentially bad, really bad. Should the son’s business lose that client, he could lost the business because it takes time, effort, and money to build a clientele.

Worse, the son uses his cell phone as the company phone number. So, should a new client call, it gets answered from somewhere on a construction site, or from the driver’s seat of heavy equipment. Not a good first impression.

I suggested three things. The first is easy.

1. Use a telephone answering service, Google Phone, (or similar service) to route calls to a central location where they will be professionally answered. This works best with a separate phone number specifically for that purpose.
2. Approach the client who is providing so much business and explore the possibility of them actually buying the son’s business. In this case, the son becomes the president of a division in his current client’s corporation.
3. Hire a competent manager and give the manager that client. This allows the son, to prospect for additional work while keeping the major client satisfied.

    There are tools out there that will provide you with services that are unimaginable to the person who is not Web business savvy. It is not in your best interest to remain ignorant of what the Web can do for you business because your ignorance places your business at a competitive disadvantage.

Are you solving 21st century problems with 1960s technology?

A few days ago I was talking to an old friend of mine who was concerned for the future of her son’s business. A single client is providing 60 or 70 percent of the total income. This is good and potentially bad, really bad. Should the son’s business lose that client, he could lost the business because it takes time, effort, and money to build a clientele.

Worse, the son uses his cell phone as the company phone number. So, should a new client call, it gets answered from somewhere on a construction site, or from the driver’s seat of heavy equipment. Not a good first impression.

I suggested three things. The first is easy.

1. Use a telephone answering service, Google Phone, (or similar service) to route calls to a central location where they will be professionally answered. This works best with a separate phone number specifically for that purpose.
2. Approach the client who is providing so much business and explore the possibility of them actually buying the son’s business. In this case, the son becomes the president of a division in his current client’s corporation.
3. Hire a competent manager and give the manager that client. This allows the son, to prospect for additional work while keeping the major client satisfied.

    There are tools out there that will provide you with services that are unimaginable to the person who is not Web business savvy. It is not in your best interest to remain ignorant of what the Web can do for you business because your ignorance places your business at a competitive disadvantage.

Are you solving 21st century problems with 1960s technology?

A few days ago I was talking to an old friend of mine who was concerned for the future of her son’s business. A single client is providing 60 or 70 percent of the total income. This is good and potentially bad, really bad. Should the son’s business lose that client, he could lost the business because it takes time, effort, and money to build a clientele.

Worse, the son uses his cell phone as the company phone number. So, should a new client call, it gets answered from somewhere on a construction site, or from the driver’s seat of heavy equipment. Not a good first impression.

I suggested three things. The first is easy.

1. Use a telephone answering service, Google Phone, (or similar service) to route calls to a central location where they will be professionally answered. This works best with a separate phone number specifically for that purpose.
2. Approach the client who is providing so much business and explore the possibility of them actually buying the son’s business. In this case, the son becomes the president of a division in his current client’s corporation.
3. Hire a competent manager and give the manager that client. This allows the son, to prospect for additional work while keeping the major client satisfied.

    There are tools out there that will provide you with services that are unimaginable to the person who is not Web business savvy. It is not in your best interest to remain ignorant of what the Web can do for you business because your ignorance places your business at a competitive disadvantage.

Are you solving 21st century problems with 1960s technology?

A few days ago I was talking to an old friend of mine who was concerned for the future of her son’s business. A single client is providing 60 or 70 percent of the total income. This is good and potentially bad, really bad. Should the son’s business lose that client, he could lost the business because it takes time, effort, and money to build a clientele.

Worse, the son uses his cell phone as the company phone number. So, should a new client call, it gets answered from somewhere on a construction site, or from the driver’s seat of heavy equipment. Not a good first impression.

I suggested three things. The first is easy.

1. Use a telephone answering service, Google Phone, (or similar service) to route calls to a central location where they will be professionally answered. This works best with a separate phone number specifically for that purpose.
2. Approach the client who is providing so much business and explore the possibility of them actually buying the son’s business. In this case, the son becomes the president of a division in his current client’s corporation.
3. Hire a competent manager and give the manager that client. This allows the son, to prospect for additional work while keeping the major client satisfied.

    There are tools out there that will provide you with services that are unimaginable to the person who is not Web business savvy. It is not in your best interest to remain ignorant of what the Web can do for you business because your ignorance places your business at a competitive disadvantage.

Facebook attacks Google.

Facebook hired a PR firm to attack Google. Read the story here.

Facebook attacks Google.

Facebook hired a PR firm to attack Google. Read the story here.

Facebook attacks Google.

Facebook hired a PR firm to attack Google. Read the story here.

Facebook attacks Google.

Facebook hired a PR firm to attack Google. Read the story here.

Science fiction will soon be in your pocket. Here is a computer, keyboard, and display no larger than a fountain pen.

These images are from Dave Morton, a very smart friend of mine.

Below you will see a personal computer no larger than a fountain pen that includes a projection keyboard and a projection monitor.

Include a blue tooth enabled smart phone, wireless Internet, and you've got it all. Can yo imagine having one of these things in your shirt pocket?

No more desktop computer. No more monitors. No more laptop. I want one. Wow.

I want one.

 

 

 



 

Science fiction will soon be in your pocket. Here is a computer, keyboard, and display no larger than a fountain pen.

These images are from Dave Morton, a very smart friend of mine.

Below you will see a personal computer no larger than a fountain pen that includes a projection keyboard and a projection monitor.

Include a blue tooth enabled smart phone, wireless Internet, and you've got it all. Can yo imagine having one of these things in your shirt pocket?

No more desktop computer. No more monitors. No more laptop. I want one. Wow.

I want one.

 

 

 



 

Science fiction will soon be in your pocket. Here is a computer, keyboard, and display no larger than a fountain pen.

These images are from Dave Morton, a very smart friend of mine.

Below you will see a personal computer no larger than a fountain pen that includes a projection keyboard and a projection monitor.

Include a blue tooth enabled smart phone, wireless Internet, and you've got it all. Can yo imagine having one of these things in your shirt pocket?

No more desktop computer. No more monitors. No more laptop. I want one. Wow.

I want one.

 

 

 



 

Science fiction will soon be in your pocket. Here is a computer, keyboard, and display no larger than a fountain pen.

These images are from Dave Morton, a very smart friend of mine.

Below you will see a personal computer no larger than a fountain pen that includes a projection keyboard and a projection monitor.

Include a blue tooth enabled smart phone, wireless Internet, and you've got it all. Can yo imagine having one of these things in your shirt pocket?

No more desktop computer. No more monitors. No more laptop. I want one. Wow.

I want one.

 

 

 



 

Is Pepsi on the cutting edge of Social Networking? Sure looks like it.

 

PepsiCo first hit our social networking radar last year when researching our book on social networking. What hit was the fact that they (PepsiCo) did not advertise at the 2010 Super Bowl, breaking a long tradition of advertising at the most watched football game on the planet.

Rather, PepsiCo opted for a 20 million dollar social networking campaign. They have not stopped there. They havent even slowed down.

Consider this, it is from a story we found on Google News, PepsiCo is:

• Using vending machines as social networking platforms that will allow you to send a text message, record a video, or buy a drink for some one anywhere in the world. How? The person you buy the drink for receives a code, which is used to download the drink. <grin> That's a joke. The code is then exchanged for the drink.
• Talking to Twitter and Facebook to introduce even services on their social networking platform.

 

 

Is Pepsi on the cutting edge of Social Networking? Sure looks like it.

 

PepsiCo first hit our social networking radar last year when researching our book on social networking. What hit was the fact that they (PepsiCo) did not advertise at the 2010 Super Bowl, breaking a long tradition of advertising at the most watched football game on the planet.

Rather, PepsiCo opted for a 20 million dollar social networking campaign. They have not stopped there. They havent even slowed down.

Consider this, it is from a story we found on Google News, PepsiCo is:

• Using vending machines as social networking platforms that will allow you to send a text message, record a video, or buy a drink for some one anywhere in the world. How? The person you buy the drink for receives a code, which is used to download the drink. <grin> That's a joke. The code is then exchanged for the drink.
• Talking to Twitter and Facebook to introduce even services on their social networking platform.

 

 

Is Pepsi on the cutting edge of Social Networking? Sure looks like it.

 

PepsiCo first hit our social networking radar last year when researching our book on social networking. What hit was the fact that they (PepsiCo) did not advertise at the 2010 Super Bowl, breaking a long tradition of advertising at the most watched football game on the planet.

Rather, PepsiCo opted for a 20 million dollar social networking campaign. They have not stopped there. They havent even slowed down.

Consider this, it is from a story we found on Google News, PepsiCo is:

• Using vending machines as social networking platforms that will allow you to send a text message, record a video, or buy a drink for some one anywhere in the world. How? The person you buy the drink for receives a code, which is used to download the drink. <grin> That's a joke. The code is then exchanged for the drink.
• Talking to Twitter and Facebook to introduce even services on their social networking platform.

 

 

Is Pepsi on the cutting edge of Social Networking? Sure looks like it.

 

PepsiCo first hit our social networking radar last year when researching our book on social networking. What hit was the fact that they (PepsiCo) did not advertise at the 2010 Super Bowl, breaking a long tradition of advertising at the most watched football game on the planet.

Rather, PepsiCo opted for a 20 million dollar social networking campaign. They have not stopped there. They havent even slowed down.

Consider this, it is from a story we found on Google News, PepsiCo is:

• Using vending machines as social networking platforms that will allow you to send a text message, record a video, or buy a drink for some one anywhere in the world. How? The person you buy the drink for receives a code, which is used to download the drink. <grin> That's a joke. The code is then exchanged for the drink.
• Talking to Twitter and Facebook to introduce even services on their social networking platform.

 

 

Information overload. Here's how to see through the clutter.

The vast amount of information is more than anyone can read, or pay attention to. So, what to do?

Pick what it is you want to know and need to know, then focus on that alone. when you follow a link that leaves your main subject, just return to where you were. The idea is to do your research topic. Then do your next topic.

Make a research tracking document. Use a spreadsheet or a word processor. Either will do nicely. Record Web site URLs, down load Web pages.

Do not allow yourself to become overwhelmed. This happens to business people in their quest to get up-to-speed on social networking. Take your time. Go from question, to research, to answer, to question ....

Do this for a couple hours each week and soon you will be   knowledgeable. Choose your questions carefully and answer them to your satisfaction.

 

 

 

Information overload. Here's how to see through the clutter.

The vast amount of information is more than anyone can read, or pay attention to. So, what to do?

Pick what it is you want to know and need to know, then focus on that alone. when you follow a link that leaves your main subject, just return to where you were. The idea is to do your research topic. Then do your next topic.

Make a research tracking document. Use a spreadsheet or a word processor. Either will do nicely. Record Web site URLs, down load Web pages.

Do not allow yourself to become overwhelmed. This happens to business people in their quest to get up-to-speed on social networking. Take your time. Go from question, to research, to answer, to question ....

Do this for a couple hours each week and soon you will be   knowledgeable. Choose your questions carefully and answer them to your satisfaction.

 

 

 

Information overload. Here's how to see through the clutter.

The vast amount of information is more than anyone can read, or pay attention to. So, what to do?

Pick what it is you want to know and need to know, then focus on that alone. when you follow a link that leaves your main subject, just return to where you were. The idea is to do your research topic. Then do your next topic.

Make a research tracking document. Use a spreadsheet or a word processor. Either will do nicely. Record Web site URLs, down load Web pages.

Do not allow yourself to become overwhelmed. This happens to business people in their quest to get up-to-speed on social networking. Take your time. Go from question, to research, to answer, to question ....

Do this for a couple hours each week and soon you will be   knowledgeable. Choose your questions carefully and answer them to your satisfaction.

 

 

 

Information overload. Here's how to see through the clutter.

The vast amount of information is more than anyone can read, or pay attention to. So, what to do?

Pick what it is you want to know and need to know, then focus on that alone. when you follow a link that leaves your main subject, just return to where you were. The idea is to do your research topic. Then do your next topic.

Make a research tracking document. Use a spreadsheet or a word processor. Either will do nicely. Record Web site URLs, down load Web pages.

Do not allow yourself to become overwhelmed. This happens to business people in their quest to get up-to-speed on social networking. Take your time. Go from question, to research, to answer, to question ....

Do this for a couple hours each week and soon you will be   knowledgeable. Choose your questions carefully and answer them to your satisfaction.

 

 

 

When times are tough, the creative survive. So be creative.

We're a member of a small business group on LinkedIn and one of the members was in real trouble about keeping his business and asked for help. We were on of those who put in a few suggestions.

When a business is in trouble it is frustrating and difficult to see your way out because of the pressing problems of wages, bills, and the activities surrounding the job.

In general:

• Look for ways, places and companies to partner with.
• If your products are kitchen related look for home centers and kitchen redecorating contractors and make them aware of your goods.
• Teach a class or do some public speaking
• Send a press release and call local papers to see about having  a story done on you.
• If you've already done this than open up your market area. Open a eBay store or sell your goods on your Web site to capture a worldwide market.
• Whatever you do , don't do nothing. Action is required.
• Call your local Chamber of Commerce and make an appointment to meet with a Service Corps of Retired Executives (SCORE) councillor. These people know business, cost you nothing, and are very sharp, experienced, and knowledgable.
• If you are not already on LinkedIn, join.

    Good luck.

 

 

When times are tough, the creative survive. So be creative.

We're a member of a small business group on LinkedIn and one of the members was in real trouble about keeping his business and asked for help. We were on of those who put in a few suggestions.

When a business is in trouble it is frustrating and difficult to see your way out because of the pressing problems of wages, bills, and the activities surrounding the job.

In general:

• Look for ways, places and companies to partner with.
• If your products are kitchen related look for home centers and kitchen redecorating contractors and make them aware of your goods.
• Teach a class or do some public speaking
• Send a press release and call local papers to see about having  a story done on you.
• If you've already done this than open up your market area. Open a eBay store or sell your goods on your Web site to capture a worldwide market.
• Whatever you do , don't do nothing. Action is required.
• Call your local Chamber of Commerce and make an appointment to meet with a Service Corps of Retired Executives (SCORE) councillor. These people know business, cost you nothing, and are very sharp, experienced, and knowledgable.
• If you are not already on LinkedIn, join.

    Good luck.