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February 2010

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Reading List

  • Wayne English: Books for Additional Reading

    • Strunk, William Jr., and E. B. White. The Elements of Style. Numerous editions.
    • Hopkins, Claud C., Scientific Advertising, Numerous editions.
    • Schwab, Victor O., How To Write A Good Advertisement. Hollywood: Melvin Powers Wilshire Book Company, 1962.
    • Feininger, Andreas., Principles of Composition in Photography. Garden City, New York: Amphoto, 1979
    • Stein, Sol., Stein on Writing. New York: St. Martins Press, 1995.
    • Bly, Bob., The Six Figure Consultant. Chicago: Upstart Publishing Company, 1998
    • Williams, Roy., Secret Formulas of the Wizard of Ads. Austin: Bard Press, 1999.
    • Bly, Bob., The Online Copywriter’s Handbook. New York: McGraw-Hill, 2002
    • Castro, Elizabeth., HTML For The World Wide Web. Berkeley: Peachpit Press, 2003
    • Reep, Diana., Technical Writing Principles, Strategies, and Readings. New York: Longman Publishers, 2003.
    • Kent, Peter., Search engine Optimization for Dummies. Hoboken: Wiley Publishing, Inc.
    • Veloso, Maria., Web Copy That Sells The Revolutionary Formula for Creating Killer Copy Every Time. New York: AMACOM, 2005.
    • Moran, Mike., and Hunt, Bill. Search Engine Marketing, Inc. Upper Saddle River, NJ: Pearson plc publishing as IBM Press, 2006
    • Luntz, Frank., Words That Work. NewYork: Hyperion, 2007
    • Heath, Chip & Heath, Dan., Made to Stick. New York; Random House, 2007
    • Beckwith, Harry, and Beckwith Christine Clifford. You, Inc. The Art of Selling Yourself. Warner Business Books. 2007

January 22, 2010

January 14, 2010

December 03, 2009

December 01, 2009

November 18, 2009

November 17, 2009

November 06, 2009

October 17, 2009