WebContentRx

My book, WebContentRx, is rated as one of the '30 Useful Web Design Books for 2009' by Web Designer Depot.

Read the full listing at Web Designer Depot..

Your Web Site and Social Networking Checklist at Blog.WebContentRx.com

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1.    Why do you have a Web site? What Is Its Job? Does it showcase value?

    a.    People purchase value. Value = Cost + Convenience + Reliability. Does your site showcase the value you offer? What’s In It For Me? (WIIFM) Answer this quickly in plain language.

    b.    Is your site a good employee? How do you know? What do you hear from your customers and employees? Is it easy to use? Is it a rich source of answers and help to your customers? Does it show how to use your products in ways that may not be obvious? Does it show your products as multi-use problem solvers?

2.    Want more online activity to your Web site? Increase your online footprint with Social Networking, Search Engines, Search Engine Optimized (SEO), and Media Release

    a.    Do you blog, use Twitter.com, Facebook, and LinkedIn? Social networking is becoming a critical component in your personal and business success. As is the ability to write for the online world.

    b.    Do you blog on your suppliers Web sites, on your customers, and industry blogs?  Do you have a signature block to sign all or your blog posts? Use this technique to leave information about you and your business.
    c.    Do you have a video on YouTube?
    d.    Are you listed with Google Local?
    e.    Can you find your site using Google?
    f.    Do you have an ad on Craigslist.org?
    g.    Are you sending at least three media releases per year? Did you know that about 70%  of the news you hear comes from media releases?

3.    Your Web Design
    a.    Your business name and what you can do for the reader should be plainly visible at the top of every major page ion your Web site.
    b.    Show don’t tell. Show the reader what you can do for them, don’t tell them what you do.
    c.    Is your phone number plainly visible? Do you have a Contact Us page that contains contact information?
    d.    Is your Web site filled with text and links? Sites that are too busy are confusing and difficult to read.
    e.    Do you do business in a small geographic area? Think pizza shop. Does your site exclude business from outside of your target area? It should.
    f.    Is your site pleasing to the eye? Do you waste screen ‘real estate’ that could be selling for you.

4.    Web Site Navigation
    a.    Is your site easy to navigate with similar links on every major page of your site? You should, else the reader will get lost and leave, never to return.

5.    Your Web Content - No Fluff Allowed
    a.    Your content must offer the reader value or it will not be read. No one will read fluff. To write fluff is a waste of your time and money. Some people think that anything that takes up space is good content, that’s wrong. Only place high quality content on your site. You’re not fooling anyone.
    b.    Is your site written at an eighth grade level? Is it easily read and understood by your target reader?
    c.    Have you made a demographic sketch of your average customer? I call person this Joe or and Josephine  Customer. Now target your content to Joe’s needs.

Save Time and Improve Your Customer Service, Automate Yourself reat the entire post at blog.webcontentrx.com.

Save Time and Improve Your Customer Service, Automate Yourself

    Too many emails, too little time. The problem is that you get everything, questions that you should handle and questions, complaints, and inquiries that you should not handle. What can you do?  Well an autoresponder is the solution and you will set it up so that the email you should see you will still receive and respond to in less time than you do now. Not bad.
        Set up an autoresponder in the email box that is proving problematic. What’s an autoresponder? It is an email that you will write and save on your computer using your email software, Outlook, Outlook Express, Thunderbird, etceteras. Then you will setup your email software so that whenever that particular email address receives mail it will automatically send a return email to anyone who sends email to that address.

Okay, so here is what you do:

1.    Create the autoresponder at the email address where you are getting all that problematic mail. In the autoresponder you will write the name and contact information for all major aspects of your company. Meaning:
        a.    Customer service
        b.    Sales
        c.    Popular product data that you are getting multiple email on.
    List the phone number, email address, mailing address, and Web site for each of these  areas and others that you are continually receiving inquiries about and that you don not have responsibility for. See what you are doing? When the customer receives the  autoresponder it will inform him or her of who to contact. Of course, your contact information, see below, is included as well. This way anyone needing to get to you can do so.

2.    Create a second email address for yourself to be used only for your company mail. A good place for this is Gmail, Yahoo, or Hot Mail. This email address will be included in the auto responder email that you are going to create. Personally I like Gmail. It is far less busy than Yahoo mail and you get vast amount of storage at no cost.

    This technique will make your life better because of continually responding to email questions about things you have no responsibility for, all that will be done for you. And with your own Web mail address those people who need to contact you will get to you quickly and painlessly. Why Web mail? You can access it from anywhere on the planet. All you need is a Web connected computer or your Web enabled telephone, of course. Use the time this saves you to relax, unwind, hey you would only have been working.

Backup your blog with these tools, Scrapbook, GetLeft, Sitesucker for a Mac

    Backing up your blog can save you a vast amount of work should your hosting company experience a failure and be unable to recreate your work. Here are three tools you can use to back up your blog to your computer, PC or Mac.

• ScrapBook a Mozilla Add-on for Firefox

• GetLeft for a PC,

• SiteSucker for your Mac.

    Always backup your work, online and on your computer makes no difference. Create a backup scheme for yourself and stick to it. Backing up your work is always the thing to do. We do not recommend trusting one or two devices.

    I just wrote a short article for the Connecticut Authors and Publishers Association's newsletter on backing up data because several authors had lost book length manuscripts and research when the computers and external hard drives failed.

    My backup system protects you from multiple computer failure, external hard drive failures, and even from a fire or other catastrophic event.

What Makes a Blog Post That People Will Want to Read?

    What makes a good blog post? Well written, high quality information, plainly stated in an engaging manner. Okay, so how do you do that is the real question. Just so happens that we've got the answer.

• Draw attention to useful information with a title that informs the reader of what the blog post contains. This is critical because your blog post title will either ensure that your post is read or ignored. Yes, it is that critical. You will hear more about titles and      headlines when we discuss Twitter, so hold that thought.

• Getting other people to read and discuss your blog online. Having other people talk about your blog is the best of all possible results. This will gain you links that point to your blog on other blogs. These are one way links, meaning that they point to you without a link on your blog pointing back at them. Search engines really like one way links. Yes they do. One good way to promote this is to blog on other peoples blogs and sign all your posts with your signature block.

• Getting your readers to subscribe to your blog. What? Subscribe? Oh yeah, some blog providers offer you the opportunity to include a link that, when clicked, allows your reader to literally subscribe to your blog posts. If your blog provider does not offer this take a look at FeedBurner. You can also install a feedburner link on your Web site, so people can subscribe to your blog from your Web site.

• Call to action. In your posts, certainly in most of them, entice people to respond to what you have written by writing in a way that encourages a response to your posts. Do this on your blog, and in posts that you leave on other posts as well. It is important to the success of your blog that you get response to your opinions, thoughts, and ideas. Don't fight it. Success can be yours and getting your blog responded to is the best way to achieve that success.

    This will go a long way to attract and keep interest in your blog. Always consider the needs of your reader and meet those needs. In the future, we will discuss the mechanics of writing and how to make your blog posts look pleasing, not intimidating.

View My Video on The Seminar I Presented at the Manchester, Connecticut Chamber of Commerce

I'm doing more and more public speaking lately. I've done three lectures on social networking, one on getting published, and have two more scheduled. One on writing and photographing eBay adds that sell in January, and the second on writing Web content for the Connecticut Authors and Publishers Association in February.

Met with a client today that has created and developed a working functioning alternative energy project. This uses solar, wind, a fuel cell, a methane digester, alpaca manure from his farm and more all to generate electricity.



In a week or so his Web site will be at projectfeeds.org. We are moving his Web site to his own address and placing it with my hosting company, HostCabin.

Students, buy a car and sell it back to the dealer when you no longer need it at Coventry Auto Sales and Service, Coventry CT. See www.coventryauto.com.

    Our client, Coventry Auto Sales and Service, www.coventryauto.com, Coventry, Connecticut has a fantastic program any student needing to buy a car, truck,van, or SUV. We call it, The Student Buy Back, Program. There are no hidden fees. No penalties of any kind if you sell the car on your own.

• With this program there is no advertising needed to sell your car.
• No middle of the night meetings with strangers in a parking lot somewhere on or off, campus.
• No additional charge. No service contract. No hidden charges of any kind. Just:

   1. Pick out the car, truck, van, or SUV you like and purchase it. If we do not have what you want in stock, we can likely get what you want, at the price you want, in a timely manner.

   2. Own and drive the car, truck, van, or SUV for as long as you wish.

   3. When you graduate, or no longer need the car, truck, van, or SUV, return to Coventry Auto Sales and Service and we will buy it back from you for its value at that time.

   4. If you decide to keep the car, truck, van, or SUV or sell it on your own. You are free to do so.

Read more at www.coventryauto.com.

Business People, want to make $90 per hour?

Write your own Web content and laugh all the way to the bank.www.webcontentrx.com

Writers, want more income? The answer is staring you in the face. Web Content. www.webcontentrx.com.

    Writers, add writing Web content to your list of services and increase your income. Web Content Rx, A Quick and Handy Guide for Writers, Webmasters, Ebayers, and Business People, published by Career Press and sold worldwide at www.WebContentRx.com.